In This Episode

We explore the rapidly evolving world of digital marketing with Tomaž Kastelec, a seasoned expert in strategic paid media investments.

Discover how businesses can navigate the complexity of social media, agencies, and brand growth in today’s competitive landscape.

Key Takeaways

• The Balance of Paid, Owned, and Earned Media – Why a well-rounded strategy is crucial for brand success.

• The Role of AI in Digital Marketing – How modern tools optimize ad spend and improve targeting.

• The Evolution of Media Buying – From traditional advertising to the digital-first world.

• Hiring the Right Marketing Professionals – Why a marketer’s mindset and adaptability matter more than just skills.

• Conscious Capitalism in Marketing – A sustainable approach to business growth.

Guest Spotlight: Tomaž Kastelec

Expertise: Strategic Paid Media Investments

With over 20 years of experience, Tomaž has worked with top global brands like Adidas, DHL, and Mercator. He has been at the forefront of digital transformation, helping brands make smarter marketing investments.

Why Listen to This Episode?

Marketing today is more complex than ever. With an overwhelming number of platforms, agencies, and strategies, it’s easy to get lost. Tomaž shares his insider insights on:

• How brands should structure their digital marketing efforts.

• How to optimize ad spend using AI & tracking tools.

• Why personal growth in business is as important as professional skills.

Watch the Full Episode

“Half of the budget is wasted… I’m just not sure which half it is.” – John Wanamaker. In this episode, Tomaž discusses how modern tools help businesses finally identify which half of their budget is wasted and how to fix it.

Why This Matters for Your Business

Modern marketing requires a strategic balance between technology, creativity, and conscious business decisions. Tomaž emphasizes that the future belongs to brands that integrate AI, optimize their ad spend, and adopt sustainable growth strategies.

If you’re lost in the world of digital marketing, agencies, and social media, this episode will give you clarity and actionable strategies to move forward.

Ready to Elevate Your Digital Strategy?

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• Need help optimizing your digital marketing strategy? Contact us today!

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