In This Episode

What happens when success no longer means scale, and instead becomes about silence, soil, and slowness?

In this powerful episode, Paul Vratusha, Co-founder of D-Studio Consulting and founder of the retreat space Sonho de Urso, shares the real story behind his decades-long shift from international real estate to regenerative living.

Alongside longtime collaborator and host Matej Železnik, Paul reflects on the early challenges, philosophical breakthroughs, and unexpected rewards of building with nature instead of against it, and how these same lessons now guide how D-Studio helps brands grow with intention.

Hosts & Guests

• Paul Vratusha – Co-founder of D-Studio Consulting, regenerative retreat developer, and former property strategist in London, São Paulo, and Slovenia.

• Matej Železnik – Co-founder of D-Studio Consulting and host of this episode.

What You’ll Learn

• Why regeneration is more than a trend – it’s a principle for design, business, and life.

• What it takes to build long-term alignment in a fast-moving world.

• How D-Studio’s digital strategies mirror permaculture logic.

• What “less is more” means when applied to space, brand, and energy.

• Why a forest may teach more than any business book.

Watch the Full Conversation

Key Themes

• Nature as Partner, Not Tool
  Paul describes how letting the forest reclaim over 85 hectares of land changed not just the landscape, but his internal compass. He replaced control with observation, a mindset that now defines both his branding philosophy and architectural work.

• Designing for Energy, Not Aesthetics
  Whether crafting a chair or advising a brand, Paul’s approach focuses on energetic alignment. The principle is simple: create less noise, more space. Let people and projects, breathe.

• From Property to Purpose
  What began as a real estate acquisition slowly became a space for deep healing, community building, and nature-based hospitality. Along the way, Paul discovered that you don’t need to market what’s already aligned – people come back because it feels right.

• The Slow Build
  From infrastructure to tribe-building, Paul’s evolution shows why speed isn’t always strategy. Long-term, intentional growth, in land, people, and brand, wins every time.

Powerful Quotes

“We built a brand without ever marketing it.”

“When you observe, you stop trying to fix everything. You learn to listen.”

“Less ideas. Less objects. More space – that’s how we build houses and brands alike.”

“Success is peace, not pressure. It’s honesty, not hype.”

Why This Episode Matters

For digital professionals, eco-entrepreneurs, or anyone questioning hustle culture, this episode is a timely reminder that slow is not weak – it’s wise. By aligning intention with action, and design with nature, Paul’s story invites a deeper look at how we work, live, and lead in a world craving sustainability.

This is Part 2 of a three-part conversation.

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