From Amazon Insider to Global Brand Builder: Awildo Vasquez on E-Commerce Expansion

The Digital Wellness Advantage (Ep #8)

In this episode, Matej sits down with Awildo Vasquez — a former Amazon finance analyst turned e-commerce strategist. Together, they explore what it really takes to drive e-commerce expansion in 2025 using Amazon as a growth engine. Whether you’re running a successful brand or considering Amazon for the first time, this episode provides actionable insights grounded in real-world experience.

Setting the Scene

What happens when someone who once worked inside Amazon shifts gears to help sellers grow on the outside?

Awildo Vasquez brings deep operational knowledge of the platform—and shares how he used that to launch a thriving consulting business.

This conversation isn’t just theory. It’s a practical guide for founders and marketers navigating e-commerce expansion in today’s complex digital marketplace.

Meet the Guest

  • Awildo Vasquez — Former Amazon finance analyst and digital brand builder, now focused on helping e-commerce brands achieve global e-commerce expansion. His experience bridges the gap between corporate structure and entrepreneurial hustle — bringing structure, scale, and profitability to DTC and marketplace sellers.

    Key Takeaways

    • What makes Amazon a uniquely powerful channel for e-commerce expansion?

    • How to leverage Amazon’s supply chain and infrastructure as strategic assets?

    • Which brands should pursue Amazon—and which should not?

    • The margin thresholds that make or break success?

    • How to build a scalable Amazon presence without losing brand control?

      Watch the Full Conversation

      Why This Episode Matters

      E-commerce growth isn’t always about adding more channels—it’s about scaling smart. In this episode, Awildo breaks down how brands can use Amazon to unlock meaningful e-commerce expansion. But he also shares when to hold back. This is must-listen content for any business deciding whether to expand through marketplaces.

      Memorable Quotes

      “Amazon has the customers. They’re not there to scroll or chat—they’re there to buy.” — Awildo

      “You don’t need to be perfect in everything. You need to be excellent in what moves the needle.” — Awildo

      “If your profit margins aren’t 35% or more, Amazon isn’t your friend.” — Awildo

      Real-World Examples of E-Commerce Expansion

      Whether you’re a founder with your own product or a reseller facing market saturation, Awildo outlines two clear examples:

      • A private-label brand exploring new European markets with Amazon’s infrastructure.

      • A reseller facing declining margins, better served by direct-to-consumer strategies.

      His advice? Know your numbers, focus on margins, and don’t underestimate the operational complexity behind true e-commerce expansion.

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