On average, 10-30% of your shoppers are never tracked due to recent trends such as new privacy regulations, the rollout of iOS 14, third-party cookie deprecation and an increase in ad blocker usage. This has resulted in:
Server-side tracking is a future-proof solution which leverages your first party data and ensures that you never miss another conversion.
Converge helps ecommerce stores solve their most pressing data problems and build a competitive advantage through accurate data.
We enable reliable tracking of website data, conversions, and much more. Through our best-in-class data layer, we offer 3 main solutions:
Reliable and improved ad performance
Regain trust in your conversion tracking and ROAS metrics through best-in class server-side and client-side tracking.
Improve ad performance and ROAS by sending better data to ad platforms to help them improve internal advertising algorithms.
Once accurate data is flowing into the ad platforms, Converge also provides a cross-channel and cross-store overview of key metrics.