On average, 10-30% of your shoppers are never tracked due to recent trends such as new privacy regulations, the rollout of iOS 14, third-party cookie deprecation and an increase in ad blocker usage. This has resulted in:
Server-side tracking is a future-proof solution which leverages your first party data and ensures that you never miss another conversion.
Converge helps ecommerce stores solve their most pressing data problems and build a competitive advantage through accurate data.
We enable reliable tracking of website data, conversions, and much more. Through our best-in-class data layer, we offer 3 main solutions:
Accurate analytics |
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Reliable and improved ad performance |
Regain trust in your conversion tracking and ROAS metrics through best-in class server-side and client-side tracking.
Improve ad performance and ROAS by sending better data to ad platforms to help them improve internal advertising algorithms. | |
Attribution dashboard |
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Once accurate data is flowing into the ad platforms, Converge also provides a cross-channel and cross-store overview of key metrics.