From E-commerce Client to Partner | The Untold Story Behind Degriz & D-Studio Consulting

The Digital Wellness Advantage (Ep #7)

In this episode, Matej and Anže revisit their early years in the Slovenian E-commerce scene, sharing the raw behind-the-scenes journey of launching a gadget store that went viral — and nearly bankrupt.

Setting the Scene

What happens when a Facebook ad works too well? What do you do when your e-shop outgrows your operations overnight?

Matej and Anže started out with a simple developer-client relationship. What followed was a deep partnership, massive E-commerce growth, and plenty of costly lessons.

Today, they reflect on their mistakes, the systems they built to fix them, and how they’ve each evolved into separate but still collaborative leaders in E-commerce and marketing.

Meet the Guests

  • Matej Železnik — D-Studio founder and digital strategist focused on marketing innovation and sustainable growth.

  • Anže Voh — Founder of Degriz, building custom E-commerce stores and integrated solutions for over a decade.

Key Takeaways

  • Early success can hide deep operational weaknesses.

  • You must balance rapid testing with long-term process.

  • Even €50K mistakes can be turned into future expertise.

  • Today’s market demands remarkable products, not just tactics.

  • AI is powerful — but only if your product truly solves a problem.

Watch the Full Conversation

Why This Episode Matters

This is more than an origin story. It’s a blueprint for surviving — and thriving — in digital business. Whether you’re just launching your first store or already scaling, the insights here will help you rethink your systems, your risks, and what growth really requires.

Memorable Quotes

“You can copy a shop. But without marketing, you can’t copy success.” — Anže

“We thought we made money. But the returns said otherwise.” — Matej

“If your product isn’t remarkable, no system will save you.” — Matej

“Testing isn’t optional — it’s how you learn, optimize, and survive.” — Anže

Why This Matters for Your E-commerce Business

Matej and Anže’s journey reveals what textbooks and drop-shipping videos leave out: the cost of inexperience, the urgency of detail, and why true innovation doesn’t start with products — it starts with people. If your digital business feels stuck or chaotic, this episode will help reframe your growth strategy and where to focus next.

This episode is a reminder that the future belongs to those brands—and marketers—that choose conscious creativity over shortcuts, and real strategic depth over shallow tactics.

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