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Matej Železnik: From Radiologist to CEO of D-Studio

D-Studio Deep Dive (Ep #3)

From Medicine to Marketing: A Journey of Transformation

In This Episode

we sit down with Matej Železnik, CEO of D-Studio Consulting, as he shares his incredible journey from being a radiologist in oncology to leading a cutting-edge digital marketing agency.

Key Takeaways

  • From Oncology to E-commerce & Digital Consulting – How curiosity and problem-solving shaped Matej’s career shift.

  • The Power of Community in Business – Why D-Studio operates as a tribe rather than a traditional agency.

  • Marketing as a Tool for Positive Change – How digital marketing can drive meaningful impact.

  • Challenges of Modern Business – The importance of adaptability, transparency, and responsible leadership.

  • AI in Digital Marketing – Understanding how businesses can leverage AI effectively without becoming generic.

Guest Spotlight: Matej Železnik

CEO & Partner, D-Studio Consulting

With a background in medicine and oncology, Matej made a bold move into e-commerce before co-founding D-Studio Consulting. His approach to marketing emphasizes community, trust, and sustainable digital transformation.

Why Listen to This Episode?

Matej’s journey is a testament to embracing change and innovation. If you’re looking for leadership lessons, marketing strategies, and insights on navigating AI-driven business landscapes, this episode is for you.

Learn how D-Studio operates beyond a traditional agency model, creating a collaborative tribe that supports clients and partners alike.

Watch the Full Episode

“Everything outside of this box is an opportunity. If you’re creative and think differently, there is always space for you.” – Matej Železnik

Why This Matters for Your Business

Marketing today isn’t just about selling—it’s about solving real-world problems and creating meaningful impact. Matej shares why D-Studio prioritizes relationships, strategic thinking, and authenticity over short-term wins.

“If you are looking for a traditional agency to simply delegate tasks, we are not for you. But if you want true partners who challenge your strategy and bring real expertise, then we might be the perfect fit.”

Ready to Work with D-Studio?

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