{"id":7823,"date":"2023-06-06T17:28:35","date_gmt":"2023-06-06T17:28:35","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7823"},"modified":"2025-08-28T11:35:52","modified_gmt":"2025-08-28T11:35:52","slug":"agencija-rs-za-varnost-prometa","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/slovenian-traffic-safety-agency\/","title":{"rendered":"Agencija RS za varnost prometa"},"content":{"rendered":"<p><img decoding=\"async\" width=\"340\" height=\"466\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-1.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-1.png 340w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-1-219x300.png 219w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-2-300x180.png\" alt=\"\" width=\"300\" height=\"180\" \/><\/p>\n<p><strong>Kako je Agencija RS za varnost prometa sodelovala z We Explain za ozave\u0161\u010danje o prometnih pravilih v prazni\u010dnem decembru?<\/strong><\/p>\n<h2>Ozadje<\/h2>\n<p>V prazni\u010dnem decembru se ljudje ukvarjajo s planiranjem popolnih po\u010ditnic, hitijo od ene do druge obveznosti\/destinacije\/dogodka. Kljub temu ne smejo pozabiti na prometna pravila. S projektom Agencije RS za varnost prometa smo ciljno publiko \u017eeleli opozoriti na pomen odgovornosti do varne vo\u017enje ne glede na natrpane zasebne ali poslovne urnike in jim za\u017eeleti, da vedno varno pridejo na cilj.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"513\" height=\"460\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-4.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-4.png 513w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-4-300x269.png 300w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Raziskovanje<\/h2>\n<p>Evropske raziskave prometne varnosti ka\u017eejo, da nesre\u010de zaradi prehitre vo\u017enje pogosto povzro\u010dijo mo\u0161ki, nesre\u010de zaradi nezbranosti pa \u017eenske. 91% priznava prekora\u010ditev hitrosti, 58% ne uporablja smerokazov, 22% \u0161e vedno ne uporablja varnostnega pasu, itd.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"510\" height=\"460\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-5-1.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-5-1.png 510w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-5-1-300x271.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"544\" height=\"466\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen6.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen6.png 544w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen6-300x257.png 300w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Ciljna publika<\/h2>\n<p><strong>1.<\/strong> Mo\u0161ki, 18-35 let, samski, zaposleni z diplomo, ki imajo radi pustolov\u0161\u010dine in \u0161port, urnik je vedno natrpan, no\u010dejo ni\u010desar zamuditi, obo\u017eujejo potovanja in pustolov\u0161\u010dine, uporabljajo dru\u017ebena omre\u017eja za komuniciranje svojih majhnih in velike dose\u017eke v karieri in \u0161portu ter <\/p>\n<p><strong>2.<\/strong> \u017denske, stare od 25 do 45 let, matere, zaposlene z diplomo, pogosto pod stresom in \u010dasovnim pritiskom, rade pre\u017eivljajo \u010das s svojimi otroki, a skrbijo tudi za svoje zdravje in telo, u\u017eivajo v na\u010drtovanju po\u010ditnic, uporabljajo dru\u017ebena omre\u017eja za komunikacijo z dru\u017eino, prosti \u010das je redek, ob\u010dasne ve\u010derje s prijatelji.<\/p>\n<h2>Komunikacijski in poslovni cilj<\/h2>\n<p>Glavni komunikacijski cilj je bil pove\u010dati ozave\u0161\u010denost ciljne publike o pomenu varne vo\u017enje v prazni\u010dnem decembrskem \u010dasu. Poslovni cilj je bilo zmanj\u0161anje \u0161tevila smrtnih \u017ertev zaradi prometnih nesre\u010d v decembru 2018 glede na \u0161tevilo v letih 2016 in 2017. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-8-300x49.png\" alt=\"\" width=\"300\" height=\"49\" \/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"487\" height=\"274\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-7.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-7.png 487w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-7-300x169.png 300w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pripovedovanje zgodb in komunikacijska strategija<\/h2>\n<p>Bo\u017ei\u010dni \u010das je za Bo\u017ei\u010dka najbolj naporen \u010das v letu, saj mora vsa darila dostaviti v samo enem ve\u010deru, kljub temu pa \u0161e vedno upo\u0161teva vsa prometna pravila. Skrbno premi\u0161ljen scenarij, mo\u010dno sporo\u010dilo, zabavne ilustracije in napredna animacija v obliki razlagalnega videa na tabli so potrdilo za nalezljivo besedo na platformi dru\u017ebenih medijev.\u00a0<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"507\" height=\"463\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-11.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-11.png 507w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-11-300x274.png 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\u00a0Kompleksno problematiko prometnih pravil smo zo\u017eili v 41 sekund dolg izobra\u017eevalni e-vo\u0161\u010dilni video, ki pritegne pozornost ob\u010dinstva. Video vsebine so dandanes naju\u010dinkovitej\u0161i na\u010din komuniciranja, \u0161e posebej v digitalni besedi, videi na tabli pa predstavljajo sve\u017e, druga\u010den, zabaven in u\u010dinkovit na\u010din komuniciranja na preprost, pou\u010den in osupljiv na\u010din.<\/p>\n<h2>Aktivacija ideje<\/h2>\n<p>Glavni poudarek digitalne strategije je bil dose\u010di \u0161iroko ob\u010dinstvo na Facebooku (\u010deprav so bili uporabljeni tudi drugi kanali). Glavni izziv je bil nizek prora\u010dun za ogla\u0161evanje in posledi\u010dno izziv, kako organsko dose\u010di ciljno publiko. Zato je bil klju\u010dni poudarek na visoki kakovosti vsebine, ki bo tako neverjetna, da jo bodo ljudje delili. Predvsem zabaven video poskrbi, da se ob\u010dinstvo v vsakem trenutku spra\u0161uje, kaj sledi.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"504\" height=\"460\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-12.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-12.png 504w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-12-300x274.png 300w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Posnetek je bil v letu 2018 eden najbolj gledanih videoposnetkov na Facebooku Agencije RS za varnost prometa, \u010de upo\u0161tevamo \u0161tevilo v\u0161e\u010dkov in delitev. Ciljno publiko smo dosegli tudi preko spletne strani, elektronske po\u0161te, Youtube, Twitterja, Instagrama in LinkedIna.<\/p>\n<h2>Naredite prvi korak! Nimat ni\u010desar za izgubiti, ampak vse za pridobiti!<\/h2>\n<p>\u00bbMi razlagamo, da vam ni treba\u00ab je na\u0161 glavni slogan. Kompleksne teme spreminjamo v preproste, jasne in razumljive zgodbe (=posnetke), ki jih ljudje z veseljem gledajo.\u00a0<\/p>\n<p>Na\u0161 navdih je ustvariti odli\u010dne animirane videe, ki presegajo pri\u010dakovanja na\u0161ih strank.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"508\" height=\"469\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-13.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-13.png 508w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-13-300x277.png 300w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Po\u010dnite to s strastjo ali pa tega sploh ne po\u010dnite<\/h2>\n<p>To je na\u0161e \u00bbzlato pravilo\u00ab pri vsem, kar po\u010dnemo. Svoje delo opravljamo s strastjo, humorjem in s stilom. Radi imamo to, kar po\u010dnemo. <\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"499\" height=\"468\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-15.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-15.png 499w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-15-300x281.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"451\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-17.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-17.png 540w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen-17-300x251.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/imagen16.png\" alt=\"\" width=\"196\" height=\"121\" \/><br \/>Strokovnjaki, ki so delali na projektu:<br \/><strong>Jaka K. \u2013 Vodja projekta<\/strong><br \/><strong>Tanja S. \u2013 Marketing<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas tukaj za ve\u010d informacij o tej re\u0161itvi.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Agencija RS za varnost prometa<\/p>","protected":false},"author":6,"featured_media":12466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Slovenian Traffic Safety Agency","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=7823"}],"version-history":[{"count":26,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7823\/revisions"}],"predecessor-version":[{"id":12468,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7823\/revisions\/12468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12466"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=7823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=7823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=7823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}