{"id":7243,"date":"2023-02-16T13:47:06","date_gmt":"2023-02-16T13:47:06","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7243"},"modified":"2025-09-02T12:34:54","modified_gmt":"2025-09-02T12:34:54","slug":"studija-primera-domacega-oglasevanja","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/native-advertising-case-study\/","title":{"rendered":"\u0160tudija primera nativnega ogla\u0161evanja"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><b>Kaj je bil projekt?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Za na\u0161ega poslovnega partnerja smo sodelovali pri globalni kampanji za uspe\u0161nost (Zdru\u017eene dr\u017eave, Zdru\u017eeno kraljestvo, Avstralija in Evropa) v razli\u010dnih nativnih omre\u017ejih v zdravstveni ni\u0161i.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kdo je bil strokovnjak za digitalni marketing (vodja projekta)?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Za vse native kampanje je bil odgovoren Toma\u017e Kastelec, strokovnjak z ve\u010d kot 17-letnimi izku\u0161njami na podro\u010dju digitalnega marketinga. Toma\u017e je tudi prejemnik 2023 platinastega Clickbank priznanja (1% Top Global Clickbank Affiliates)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kak\u0161en je bil izziv?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Projekt je imel samo dva glavna cilja:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">$40,000 v prodaji na mesec \u017ee od prvega dne<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ustvarjanje ve\u010d kot 30% \u010distega dobi\u010dka. <\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Testno obdobje: 3 mesece. Medijski prora\u010dun: omejitev $120.000 za 3 mesece<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Rezultate<\/b><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><b>Izvorni oglasi (uporabili smo platformo Mgid, Revcontent in Content.ad)<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Investirano od januarja 2022 do marca 2022: $115.685,45<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Vrednost prodaj: $179,345.06<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Skupno \u0161tevilo konverzij: 1.525<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Skupni dobi\u010dek (od\u0161teti vsi stro\u0161ki): $63,659,61<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png\" alt=\"\" class=\"wp-image-7244\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef.png 726w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Mo\u010dno smo presegli poslovne cilje in uspe\u0161no prestali fazo testiranja. \u0160e vedno sodelujemo z na\u0161im poslovnim partnerjem in mu zagotavljamo dolgotrajno vzdr\u017eno donosnost nalo\u017ebe.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kako nam je uspelo?<\/b><\/h3>\n\n\n\n<p><b>1. Korak \u2013 Pred \u0161tartom (tehni\u010dna in uredni\u0161ka postavitev).<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Analizirali smo trge (z uporabo SpyTools) za to specifi\u010dno ni\u0161o.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Pripravili razli\u010dne razli\u010dice oglasov (skupaj ve\u010d kot 30 razli\u010dic)&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integracija sledilnika z virom prometa in ponudbo (tehni\u010dna postavitev), da lahko naredimo najpomembnej\u0161e \u2013 dnevno optimizacijo.&nbsp;&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Priprava razli\u010dnih ciljnih pred-prodajnih strani za privabljanje potencialnih kupcev in pove\u010danje stopnje konverzije.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nastavitev kampanj na nativniih omre\u017ejih.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sestavili smo seznam preverjenih pripomo\u010dkov in spletnih mest z uporabo prej\u0161njih podatkov, da se izognete znatnim izgubam. Ta seznam je lahko vreden od $5.000 do $50.000 na podlagi ve\u010d kot $1.000.000 porabe v preteklih ogla\u0161evaljskih kampanjah.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Za\u010detek akcije \u2026<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>2. Korak <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Po fazi testiranja (kampanja se je za\u010dela v treh razli\u010dnih omre\u017ejih) smo celoten prora\u010dun prenesli v eno omre\u017eje (najni\u017eji stro\u0161ki konverzije).&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dnevni proces optimizacije:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Spreminjanje oglasov (naslovov, slik\u2026),<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prilagajanje ponudb za dolo\u010dene pripomo\u010dke,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Blokiranje pripomo\u010dkov,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dodajanje novih pripomo\u010dkov,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dodajanje novih akcij,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ciljanje na razli\u010dne naprave,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ciljanje na razli\u010dna podro\u010dja,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prilagajanje strani za testiranje A\/B,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Poro\u010danje.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">S predhodnim znanjem in izku\u0161njami nam je v nekaj dneh uspelo dose\u010di pomemben preboj in uspe\u0161no prese\u010di oba primarna cilja, ki si jih je zastavil na\u0161 partner.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\"><b>Kontaktirajte nas tukaj in se dogovorite za sre\u010danje z nami.<\/b><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>\u0160tudija primera nativnega ogla\u0161evanja<\/p>","protected":false},"author":6,"featured_media":12488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Native Advertising Case Study","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=7243"}],"version-history":[{"count":7,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7243\/revisions"}],"predecessor-version":[{"id":12490,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7243\/revisions\/12490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=7243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=7243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}