{"id":7038,"date":"2023-01-13T15:13:26","date_gmt":"2023-01-13T15:13:26","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7038"},"modified":"2025-09-02T12:19:49","modified_gmt":"2025-09-02T12:19:49","slug":"povecanje-stevila-konverzij-s-ponovnim-trzenjem","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/maximizing-conversions-with-remarketing\/","title":{"rendered":"Pove\u010danje konverzij s ponovnim tr\u017eenjem"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><b>Kdo je bil naro\u010dnik?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">V tem primeru je bil naro\u010dnik eno najbolj prepoznavnih slovenskih podjetij za prodajo za\u0161\u010ditnih etuijev za telefone (<a href=\"https:\/\/etuizamobi.si\/\" target=\"_blank\" rel=\"noopener\">Etuizamobi.si<\/a><\/span>)<span style=\"font-weight: 400;\">Ponujajo razli\u010dne izdelke, ki so izdelani iz kakovostnih materialov in so trpe\u017eni.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kdo je bil strokovnjak za digitalni marketing?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Ga\u0161per Kokot je specialist za Facebook in Google ogla\u0161evanje. Ima ve\u010d kot 3 leta izku\u0161enj na podro\u010dju digitalnega ogla\u0161evanja ter postavljanja najrazli\u010dnej\u0161ih naprednih in ciljanih kampanj, ki so dobro pripravljene in izpeljane.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kak\u0161en je bil izziv?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Projekt je imel en cilj - dose\u010di \u010dim ve\u010d prodaj z dolo\u010denim prora\u010dunom.<\/span><\/p>\n\n\n\n<p><b>Cilj 1 <\/b><span style=\"font-weight: 400;\">Izdelava kampanje za zajem visokega odstotka ljudi, ki jih zanima na\u0161e podjetje.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Cilj 2 <\/b><span style=\"font-weight: 400;\">Dose\u010di vsaj 100 nakupov z najve\u010djo porabo 5,5 EUR na nakup s kampanjo za ponovno tr\u017eenje in dose\u010di ROAS 3,5<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ga\u0161per je uporabil znanje prej\u0161njih kampanj, da je ustvaril visoko konverzijsko kampanjo. Za kakovostno izvedbo kampanje je izdelal tudi kreative, uporabljene v kampanji. \u010ceprav je imel majhen prora\u010dun, mu je vseeno uspelo narediti zelo dobi\u010dkonosno kampanjo. <\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Prometna akcija<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">280.953 prikazov<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">88.785 doseg<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">4220 klikov<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">CPC 0,07 EUR<\/span><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Kampanja za ponovno tr\u017eenje<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">115 nakupov<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">4,58 EUR na nakup<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">18.712 doseg<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ROAS 4,6<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kako smo to izvedli?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Pripravili smo na\u0161 katalog in ga promovirali na Facebooku in Instagramu. Rezultati so bili zelo obetavni in veselili smo se, kako bo uspe\u0161na kampanja za ponovno tr\u017eenje.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Kreativa je bila usklajena s spletno stranjo naro\u010dnika (pisave in barve). Tako smo zagotovili dobro komunikacijo s stranko.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V kampanji za ponovno tr\u017eenje smo poskrbeli tudi za ustvarjanje podobne ciljne skupine v lo\u010denem naboru oglasov za sodelovanje s strankami, ki izvajajo veliko konverzij. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Zaklju\u010dek<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Akcija je bila izvedena na slovenskem trgu. Stranka je imela majhen prora\u010dun, vendar smo ga izkoristili najbolje. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Akcija je bila glede na zastavljene cilje na za\u010detku uspe\u0161na. Presegli smo vse cilje, dosegli visok ROAS in pove\u010dali bazo naro\u010dnikov.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\"><b>Kontaktirajte nas tukaj in se dogovorite za sre\u010danje z nami.<\/b><\/a><span class=\"qu\" tabindex=\"-1\" role=\"gridcell\" translate=\"no\"><span class=\"gD\" data-hovercard-id=\"gasper.kokot@dstudio.consulting\" data-hovercard-owner-id=\"96\">&nbsp; &nbsp;&nbsp;<\/span><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><b><img decoding=\"async\" class=\"wp-image-7042 alignright\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1-194x300.png\" alt=\"\" width=\"176\" height=\"272\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1-194x300.png 194w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1.png 484w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><br><\/b><b><\/b><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"has-text-align-right\"><strong>&nbsp; Ga\u0161per Kokot<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3.png\" alt=\"\" class=\"wp-image-7044\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3-150x150.png 150w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><\/p>","protected":false},"excerpt":{"rendered":"<p>MAKSIMIZIRANJE KONVERZIJ S PONOVNIM TR\u017dENJEM<\/p>","protected":false},"author":6,"featured_media":12483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":79,"uagb_excerpt":"MAXIMIZING-CONVERSIONS-WITH-REMARKETING","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=7038"}],"version-history":[{"count":29,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7038\/revisions"}],"predecessor-version":[{"id":12484,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/7038\/revisions\/12484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12483"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=7038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=7038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=7038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}