{"id":6115,"date":"2022-07-19T13:41:07","date_gmt":"2022-07-19T13:41:07","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=6115"},"modified":"2025-03-17T21:49:52","modified_gmt":"2025-03-17T21:49:52","slug":"povezovanje-spletnih-in-nespletnih-kanalov-prek-kampanje-za-pridobivanje-potencialnih-strank","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/connect-online-and-offline-channels-through-a-lead-generation-campaign\/","title":{"rendered":"Pove\u017eite spletne in nespletne kanale prek kampanje za pridobivanje potencialnih strank"},"content":{"rendered":"<h2>\nKaj je bil projekt?<br \/>\n<\/h2>\n<p>Kampanja za pridobivanje kontaktov za Costella d.o.o. <\/p>\n<h2>Kdo je bil naro\u010dnik?<\/h2>\n<p>V tem primeru je bila stranka <a href=\"https:\/\/www.costella.si\/\" target=\"_blank\" rel=\"noopener\"><b>Costella d.o.o.<\/b><\/a>., ena najve\u010djih polnilnic vode v Sloveniji.<\/p>\n<h2>Kdo je bil strokovnjak za digitalni marketing (vodja projekta)?<\/h2>\n<p>Vodenje tega konkretnega primera je prevzel Uro\u0161 Vidali, na\u0161 projektni vodja. Kot specialist za kampanje za pridobivanje za kontakte \u017ee ve\u010d kot desetletje je izvedel ve\u010d kot 400 projektov in ta je bil zanj posebna poslastica.<\/p>\n<h2>Kak\u0161en je bil izziv?<br \/>\n<\/h2>\n<p>Glavni izziv je bil razviti uspe\u0161no kampanjo za pridobivanje potencialnih strank v okviru parametrov na\u0161ega prora\u010duna.<\/p>\n<p>Projekt smo temeljito analizirali in dolo\u010dili dva klju\u010dna cilja:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Pridobivanje ve\u010d kot 5.000 novih kontaktov<\/b><\/li>\n<li aria-level=\"1\"><b>Povezovanje offline in online kanalov preko QR kode<\/b><\/li>\n<\/ul>\n<h2>Kak\u0161ni so bili rezultati?<br \/>\n<\/h2>\n<p>S ponosom lahko trdimo, da je akcija zadela v polno in na\u0161e cilje presegla.<\/p>\n<p><b>\u00a0<\/b>Z izvedbo promocije smo dosegli:<\/p>\n<ol>\n<li><b>9.260<\/b> novi kontakti<\/li>\n<li> Viralni u\u010dinek je bil<b> 61,23 %<\/b><\/li>\n<\/ol>\n<h2>Kako nam je uspelo?<\/h2>\n<p>Izvedli smo viralno promocijo v obliki viralne nagradne igre, ki je trajala 30 dni.\u00a0<\/p>\n<p>\u00a0Na bidone smo namestili QR kodo. Po skeniranju QR kode je bil udele\u017eenec usmerjen na spletno stran nagradne igre.<\/p>\n<p>\u00a0Vsak udele\u017eenec je moral odgovoriti na preprosto vpra\u0161anje, oddati svoje osebne podatke za sodelovanje in se strinjati s pogoji.<\/p>\n<p><b>\u00a0<\/b>Vsi kontakti so pridobljeni v skladu z vsemi veljavnimi zakoni. Sama promocija poudarja izjemen viralni odziv. 61.23% vseh udele\u017eencev je bila neposredna posledica viralnega trenutka. Vsak udele\u017eenec je lahko k sodelovanju v promociji povabil vse svoje povezave. To lahko storijo z e-po\u0161tnim povabilom, prek Facebook Messengerja ali preprosto z objavo povabila k sodelovanju na svojem Facebook zidu.<\/p>\n<h2>Rezultati \/ Koristi<\/h2>\n<p>Naslednje \u0161tevilke jasno prikazujejo dose\u017eene pozitivne rezultate.<\/p>\n<table id=\"tablepress-10-no-3\">\n<caption style=\"caption-side:bottom;text-align:left;border:none;background:none;margin:0;padding:0;\"><a href=\"https:\/\/dstudio.consulting\/wp-admin\/admin.php?page=tablepress&#038;action=edit&#038;table_id=10\" rel=\"nofollow\">Uredi<\/a><\/caption>\n<tbody>\n<tr>\n<td>Stranka<\/td>\n<td>Costella d.o.o.<\/td>\n<\/tr>\n<tr>\n<td>Trajanje:<\/td>\n<td>30 dni<\/td>\n<\/tr>\n<tr>\n<td>\u0160tevilo pridobljenih stikov<\/td>\n<td>9.260<\/td>\n<\/tr>\n<tr>\n<td>Dele\u017e anketirancev, ki so sodelovali na podlagi povabila prijatelja<\/td>\n<td>61,23%<\/td>\n<\/tr>\n<tr>\n<td>\u0160tevilo poslanih e-po\u0161tnih vabil:<\/td>\n<td>9.230<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Zaklju\u010dek<\/h2>\n<p>Naro\u010dnik je bil zadovoljen tako z izvedbo kot z rezultati. Na koncu nam je uspe\u0161no uspelo povezati offline in online prodajne kanale.<\/p>\n<p>Ne moremo skriti, da smo bili tudi pozitivno presene\u010deni nad osupljivim odzivom, ki je bil <b>61.23%<\/b>. Ta \u0161tevilka pri\u010da o tem, da je bila promocija vredna zaupanja in da jo je zato toliko ljudi priporo\u010dilo svojim prijateljem, sorodnikom, znancem itd.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"400\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto-1.png\" alt=\"\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto-1.png 907w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto-1-300x132.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto-1-768x339.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"754\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto2.png\" alt=\"\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto2.png 868w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto2-300x261.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/texto2-768x667.png 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Se vam zdi ta strategija nekaj, kar bi lahko uporabili v svojem podjetju in hitreje rasli?<\/p>\n<p>\u010ce je temu tako, se dogovorite za klic z ekipo strokovnjakov in preverite, kako \u010dim prej pridobiti vse ugodnosti.<\/p>\n<p>Kontaktirajte nas in izbolj\u0161ajte svojo marketin\u0161ko strategijo zdaj.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\"><br \/>\n\t\t\t\t\t\t\t\t\tKlikni tukaj<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"238\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/uros-hoy.png\" alt=\"\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/uros-hoy.png 481w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/uros-hoy-300x148.png 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Kaj je bil projekt? Lead generation kampanja za Costella doo Kdo je bil naro\u010dnik? V tem primeru je bil naro\u010dnik Costella doo, eden izmed \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Pove\u017eite spletne in nespletne kanale prek kampanje za pridobivanje potencialnih strank\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/connect-online-and-offline-channels-through-a-lead-generation-campaign\/#more-6115\" aria-label=\"Preberite ve\u010d o povezovanju spletnih in nespletnih kanalov prek kampanje za pridobivanje potencialnih strank\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":6117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-6115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign-300x225.png",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign-768x576.png",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/07\/Connect-online-and-offline-channels-through-a-Lead-generation-campaign.png",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"What was the project? Lead generation campaign for Costella d.o.o. Who was the client? In this case, the client was Costella d.o.o., one of the ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/6115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=6115"}],"version-history":[{"count":30,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/6115\/revisions"}],"predecessor-version":[{"id":12500,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/6115\/revisions\/12500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/6117"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=6115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=6115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=6115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}