{"id":5536,"date":"2022-05-01T11:29:57","date_gmt":"2022-05-01T11:29:57","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=5536"},"modified":"2026-06-10T11:57:31","modified_gmt":"2026-06-10T11:57:31","slug":"dinamicno-ponovno-trzenje-google-ads","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/google-ads-dynamic-remarketing\/","title":{"rendered":"Google Ads dinami\u010dno ponovno tr\u017eenje"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Google Ads dinami\u010dno ponovno tr\u017eenje<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ZAKAJ GA POTREBUJETE<\/h2>\n\n\n\n<p>Dinami\u010dno ponovno tr\u017eenje je zmogljivo orodje, ki kon\u010dnim strankam zagotavlja ustrezno vsebino na podlagi njihovih preteklih uporabnikov na va\u0161em spletnem mestu. Natan\u010dneje, lahko se prika\u017eejo razli\u010dni oglasi na podlagi izdelkov, ki si jih je uporabnik ogledal, preteklih nakupov, elementov, ki so ostali v nakupovalnem vozi\u010dku itd. Ne samo, da lahko izbolj\u0161ate stopnjo nakupov in zni\u017eate stopnjo zapu\u0161\u010denih vozi\u010dkov, ampak imate tudi izjemno prilo\u017enost za navzkri\u017eno prodajo in dra\u017ejo prodajo dodatnih izdelkov ali storitev.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tukaj je nekaj klju\u010dnih razlogov, zakaj bi morali implementirati Google sinami\u010dno ponovno tr\u017eenje v svojo obstoje\u010do ogla\u0161evalsko strategijo: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ponovno zajemanje obiskovalcev, ki so zapustili spletno mesto<\/li>\n\n\n\n<li>Bolj\u0161a in kakovostnej\u0161a distribucija vsebin<\/li>\n\n\n\n<li>Dostopna tudi za manj\u0161a podjetja<\/li>\n\n\n\n<li>Sposobnost bolj konkuren\u010dnega oddajanja ponudb<\/li>\n\n\n\n<li>Celovita analitika oglasov<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj potrebujete za za\u010detek?  <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vir storitev ali izdelkov<\/li>\n\n\n\n<li>Oznaka s parametri po meri<\/li>\n\n\n\n<li>Odzivni oglasi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kako ustvariti ogla\u0161evalsko akcijo za dinami\u010dno ponovno tr\u017eenje:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prijavite se v <a href=\"https:\/\/support.google.com\/google-ads\/answer\/ads.google.com\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>.<\/li>\n\n\n\n<li>Kliknite <b>ogla\u0161evalske akcije,\u00a0<\/b> iz menija strani.\u00a0<\/li>\n\n\n\n<li>Kliknite na <b>plus<\/b> ikona , nato \u00a0<b>Nova ogla\u0161evalska akcija<\/b>.<\/li>\n\n\n\n<li>izbrati <b>Prikazno omre\u017eje<\/b>.\u00a0<\/li>\n\n\n\n<li>Izberite <b>prodaja<\/b>.\u00a0<\/li>\n\n\n\n<li>Izberite <b>Standardna prikazna kampanja <\/b>in nato kliknite <b>Nadaljuj<\/b>. <\/li>\n\n\n\n<li>Izberite ime ogla\u0161evalske akcije, strategijo ponudb in prora\u010dun.\u00a0<\/li>\n\n\n\n<li>V <b>Ob\u010dinstvo<\/b> razdelek izberite <b>Ponovno tr\u017eenje<\/b> in izberite seznam za ponovno tr\u017eenje.\u00a0<\/li>\n\n\n\n<li><b>Opomba: <\/b>\u010ce nimate nastavljenih seznamov za ponovno tr\u017eenje, priporo\u010damo, da izberete <b>AdWords optimiziran seznam <\/b>ki vklju\u010duje uporabnike iz vseh aplikacijskih in spletnih virov ob\u010dinstva. Nastavitev je enostavna in za mnoge uporabnike ta mo\u017enost deluje bolje kot ro\u010dno segmentiranje, saj omogo\u010da samodejnim ponudbam, da v celoti optimizirajo podatke, ki jih ima o vseh uporabnikih. Za nastavitev optimiziranega seznama za AdWords sledite spodnjim korakom:<\/li>\n\n\n\n<li>Izberite dolo\u010deno <b>Ob\u010dinstvo<\/b>.<\/li>\n\n\n\n<li>Kliknite na <b>Kombinacije po meri<\/b> spustnem meniju, nato izberite \u00a0<b>Google Ads optimiziran seznam<\/b>. <\/li>\n\n\n\n<li>Izberite <b>Kon\u010dano<\/b> <\/li>\n\n\n\n<li>Izberite <b>Uporabite vir podatkov za prilagojene oglase<\/b>. <\/li>\n\n\n\n<li>izbrati <b>Poslovni tip<\/b> ki predstavlja va\u0161e izdelke ali storitve. \u010ce je va\u0161a vrsta poslovanja trgovina na drobno, izberite \u00a0<b>Maloprodaja<\/b> in pove\u017eite svoje<b>Ra\u010dun Google Merchant Center<\/b> \u010ce va\u0161a vrsta podjetja ni navedena, izberite <b>drugo<\/b> (mo\u017enost po meri).\u00a0<\/li>\n\n\n\n<li>Kliknite na \u00a0<b>plus<\/b> gumb <b>NOV OGLAS<\/b>in ustvarite svoj oglas.\u00a0<\/li>\n\n\n\n<li>Izberite\u00a0<b>USTVARITE AKCIJO<\/b>.<\/li>\n<\/ul>\n\n\n\n<p>Mnoga podjetja lahko delijo odli\u010dne zgodbe o svojih izku\u0161njah z Googlovim dinami\u010dnim ponovnim tr\u017eenjem.&nbsp;<\/p>\n\n\n\n<p>Na primer, Netshoes, najve\u010dji spletni prodajalec \u0161portne opreme in \u0161portnih obla\u010dil na svetu, je v bo\u017ei\u010dnem \u010dasu z dinami\u010dnim ponovnim tr\u017eenjem zabele\u017eil 30-40% rast skupnih prihodkov.&nbsp;<\/p>\n\n\n\n<p>Sierra Trading Post, maloprodajna trgovina z opremo za prosti \u010das in vrhnjimi obla\u010dili, je opazila petkratno pove\u010danje konverzij z dinami\u010dnim ponovnim tr\u017eenjem v primerjavi z obi\u010dajnimi kampanjami za ponovno tr\u017eenje.<\/p>\n\n\n\n<p>Vir: <a href=\"https:\/\/support.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>ZAKAJ GA POTREBUJETE Dinami\u010dno ponovno tr\u017eenje je zmogljivo orodje, ki kon\u010dnim strankam zagotavlja ustrezno vsebino na podlagi njihovih preteklih dejavnosti uporabnikov na va\u0161em ... <\/p>\n<p class=\"read-more-container\"><a title=\"Google Ads dinami\u010dno ponovno tr\u017eenje\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/google-ads-dynamic-remarketing\/#more-5536\" aria-label=\"Preberite ve\u010d o dinami\u010dnem ponovnem tr\u017eenju Google Ads\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":5563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-5536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/05\/GOOGLE-ADS-DYNAMIC-REMARKETING-2.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"WHY YOU NEED IT Dynamic Remarketing is a powerful tool that delivers relevant content to end customers based on their past user engagements on your ... 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