{"id":5376,"date":"2022-04-16T19:58:58","date_gmt":"2022-04-16T19:58:58","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=5376"},"modified":"2025-03-17T22:10:39","modified_gmt":"2025-03-17T22:10:39","slug":"pomen-vnosa-mojega-podjetja-v-googlu","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/the-importance-of-a-google-my-business-listing\/","title":{"rendered":"Pomen vnosa v Google My Business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5376\" class=\"elementor elementor-5376\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53bdf134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53bdf134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d79987f\" data-id=\"6d79987f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230e921b elementor-widget elementor-widget-text-editor\" data-id=\"230e921b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google My Business je brezpla\u010dno orodje, ki ga ponuja Google in omogo\u010da lastnikom podjetij, da nastavijo poslovni profil, ki prikazuje vse pomembne informacije o njihovem podjetju.<\/span><\/p><p><span style=\"font-weight: 400;\">GMB<\/span><span style=\"font-weight: 400;\"> povezuje podjetja in stranke na popolnej\u0161i na\u010din, kot je bilo mogo\u010de prej, od izdelave spletnih poslovnih profilov do neposrednega komuniciranja z <\/span><span style=\"font-weight: 400;\">obstoje\u010dih in potencialnih strank.<\/span><\/p><p><span style=\"font-weight: 400;\">Bistvo je, da ra\u010dun GMB na Googlu olaj\u0161a promocijo in zagotavljanje klju\u010dnih informacij ciljnemu trgu. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3b150f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3b150f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56041aa\" data-id=\"56041aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c477a4a elementor-widget elementor-widget-heading\" data-id=\"c477a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zakaj je potreben vpis podjetja v Googlu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14db354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14db354\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04551d1\" data-id=\"04551d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b22c4d elementor-widget elementor-widget-text-editor\" data-id=\"7b22c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Brez ra\u010duna Google My Business odrekate svojemu podjetju mo\u017enost, da bi ustvarilo ve\u010d prometa in poslov ter da bi to iztopalo v Googlu.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b42c28f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b42c28f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-096333f\" data-id=\"096333f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cf0af elementor-widget elementor-widget-text-editor\" data-id=\"c1cf0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vnos v GMB bo zagotovil, da bodo stranke pridobile ustrezne informacije o va\u0161em podjetju, ko pridejo do va\u0161ega podjetja v Googlu ali i\u0161\u010dejo izraze, ki so kakor koli povezani z va\u0161imi izdelki ali storitvami.<\/span><\/p><p><strong>Google My Business vam lahko pomaga:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ab7294 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ab7294\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b4eeb\" data-id=\"67b4eeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea659c elementor-widget elementor-widget-text-editor\" data-id=\"1ea659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\"> Da dose\u017eete in sodelujte z va\u0161im ciljnim trgom <\/span><b>zastonj<\/b><\/li><li><span style=\"font-weight: 400;\"> Vzpostavite svojo avtoriteto\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> Pove\u010dajte promet in prodajo<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-907cb1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"907cb1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333075d\" data-id=\"333075d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-152e5d6 elementor-widget elementor-widget-text-editor\" data-id=\"152e5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google je najve\u010dji iskalnik, kjer se ve\u010dina ljudi najprej ustavi pri iskanju informacij, izdelkov ali storitev. Statisti\u010dni podatki ka\u017eejo, da se pribli\u017eno 80 odstotkov iskanj zgodi prek Googla.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8eded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8eded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e81280\" data-id=\"2e81280\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6a1f7 elementor-widget elementor-widget-text-editor\" data-id=\"af6a1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Kaj lahko po\u010dnete z GMB?<\/b><\/h3><p><span style=\"font-weight: 400;\">Google My Business ponuja blagovnim znamkam preprost, a u\u010dinkovit na\u010din za pridobivanje strank prek iskalnika. Z GMB lahko:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59d350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b59d350\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a061f\" data-id=\"36a061f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec538b elementor-widget elementor-widget-text-editor\" data-id=\"dec538b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\"> Posodobite svoj profil podjetja kadar koli in zagotovite, da so posredovani podatki vedno a\u017eurni<\/span><\/li><li><span style=\"font-weight: 400;\"> Predstavite svoje izdelke in storitve z vizualnimi elementi. Zagotovite ve\u010d privla\u010dnih fotografij in videoposnetkov svojih ponudb, da pritegnete uporabnike.<\/span><\/li><li><span style=\"font-weight: 400;\"> Pridobite zanimanje strank tako, da jih spodbudite k pisanju mnenj. Pozitivne ocene lahko in bodo prinesle vi\u0161jo stopnjo klikov in konverzij.<\/span><\/li><li><span style=\"font-weight: 400;\"> Pridobite podrobno statistiko. Med drugim vam omogo\u010da sledenje obiskom spletnega mesta in klicem.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Poznavanje te statistike pomeni, da lahko pritegnete ve\u010d strank, tako da vidite, kaj najbolj pritegne njihovo pozornost k va\u0161emu podjetju.<\/span><\/li><li><span style=\"font-weight: 400;\"> Delite najnovej\u0161e ponudbe svojega podjetja prek razli\u010dnih kanalov<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">V primeru, da ste v <\/span><span style=\"font-weight: 400;\">hotelistvu<\/span><span style=\"font-weight: 400;\">, vam Google My Business ponuja nekaj dodatnih \u201cugodnosti\u201d, kot je npr <\/span><span style=\"font-weight: 400;\">obse\u017eno analizo interakcij ljudi z va\u0161im hotelom. Ne glede na to, ali vas oseba sku\u0161a najti v Google Zemljevidih, si ogleda va\u0161 Google vnos v Iskanju, klikne va\u0161o telefonsko \u0161tevilko ali obi\u0161\u010de va\u0161e spletno mesto.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u010ce se spra\u0161ujete, kako bo to pomagalo va\u0161emu hotelu, upo\u0161tevajte, da lahko potencialni gost preprosto klikne \u00bbpokli\u010di\u00ab ali \u00bbobi\u0161\u010di spletno mesto\u00ab neposredno iz iskalnika. To pove\u010da verjetnost, da gostje ne le preberejo ocene na va\u0161em seznamu, temve\u010d tudi neposredno rezervirajo.<\/span><\/p><p><span style=\"font-weight: 400;\">Poleti 2019 je Google My Business predstavil novo funkcijo, ki hotelirjem omogo\u010da posodabljanje in prilagajanje udobja in storitev v razdelku \u00bbAtributi hotela\u00ab. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e9dd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e9dd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-938bd33\" data-id=\"938bd33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e3842 elementor-widget elementor-widget-text-editor\" data-id=\"d4e3842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5401 size-full\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1.png\" alt=\"\" width=\"1147\" height=\"771\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1.png 1147w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1-300x202.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1-1024x688.png 1024w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1-768x516.png 768w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6989bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6989bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26a81d2\" data-id=\"26a81d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c22ee84 elementor-widget elementor-widget-text-editor\" data-id=\"c22ee84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Te funkcije lahko naredijo va\u0161 profil uporabniku prijaznej\u0161i in va\u0161i spletni nepremi\u010dnini dodajo dodatno privla\u010dnost. <\/span><span style=\"font-weight: 400;\">Ve\u010d informacij kot lahko ponudite Googlu, ve\u010d informacij lahko po\u0161lje svoji kon\u010dni stranki.\u00a0\u00a0<\/span><\/p><p><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\"><strong>Obrnite se na nas, da svoje podjetje objavite na spletu prek GMB in izkoristite ugodnosti.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google My Business je brezpla\u010dno orodje, ki ga ponuja Google in omogo\u010da lastnikom podjetij, da nastavijo kratek profil, ki prikazuje vse pomembne ... <\/p>\n<p class=\"read-more-container\"><a title=\"Pomen vnosa v Google My Business\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/the-importance-of-a-google-my-business-listing\/#more-5376\" aria-label=\"Preberite ve\u010d o pomenu vnosa v Google My Business\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":5391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Google My Business is a free tool provided by Google that allows business owners to set up a brief profile that displays all the relevant ... 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