{"id":5376,"date":"2022-04-16T19:58:58","date_gmt":"2022-04-16T19:58:58","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=5376"},"modified":"2026-06-10T13:24:26","modified_gmt":"2026-06-10T13:24:26","slug":"pomen-vnosa-mojega-podjetja-v-googlu","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/the-importance-of-a-google-my-business-listing\/","title":{"rendered":"Pomen vnosa v Google My Business"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Pomen vnosa v Google My Business<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google My Business je brezpla\u010dno orodje, ki ga ponuja Google in omogo\u010da lastnikom podjetij, da nastavijo poslovni profil, ki prikazuje vse pomembne informacije o njihovem podjetju.<\/p>\n\n\n\n<p>GMB povezuje podjetja in stranke na bolj celovit na\u010din, kot je bilo to mogo\u010de prej, od ustvarjanja spletnih poslovnih profilov do neposredne komunikacije z obstoje\u010dimi in potencialnimi strankami.<\/p>\n\n\n\n<p>Bistvo je, da ra\u010dun GMB na Googlu olaj\u0161a promocijo in zagotavljanje klju\u010dnih informacij ciljnemu trgu. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je potreben vpis podjetja v Googlu?<\/h2>\n\n\n\n<p><i>Brez ra\u010duna Google My Business odrekate svojemu podjetju mo\u017enost, da bi ustvarilo ve\u010d prometa in poslov ter da bi to iztopalo v Googlu.<\/i><\/p>\n\n\n\n<p>Vpis v GMB bo strankam zagotovil, da dobijo ustrezne informacije o va\u0161em podjetju, ko ga obi\u0161\u010dejo v Googlu ali i\u0161\u010dejo izraze, ki so kakorkoli povezani z va\u0161imi izdelki ali storitvami.<\/p>\n\n\n\n<p><strong>Google My Business vam lahko pomaga:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Da dose\u017eete in sodelujte z va\u0161im ciljnim trgom <b>zastonj<\/b><\/li>\n\n\n\n<li> Vzpostavite svojo avtoriteto\u00a0<\/li>\n\n\n\n<li> Pove\u010dajte promet in prodajo<\/li>\n<\/ul>\n\n\n\n<p>Google je najve\u010dji iskalnik, kjer se ve\u010dina ljudi najprej ustavi pri iskanju informacij, izdelkov ali storitev. Statisti\u010dni podatki ka\u017eejo, da se pribli\u017eno 80 odstotkov iskanj zgodi prek Googla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Kaj lahko po\u010dnete z GMB?<\/b><\/h3>\n\n\n\n<p>Google Moje podjetje ponuja blagovnim znamkam preprost, a u\u010dinkovit na\u010din za privabljanje strank prek iskalnika. Z Google Moje podjetje lahko:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Posodobite svoj profil podjetja kadar koli in zagotovite, da so posredovani podatki vedno a\u017eurni<\/li>\n\n\n\n<li> Predstavite svoje izdelke in storitve z vizualnimi elementi. Zagotovite ve\u010d privla\u010dnih fotografij in videoposnetkov svojih ponudb, da pritegnete uporabnike.<\/li>\n\n\n\n<li> Pridobite zanimanje strank tako, da jih spodbudite k pisanju mnenj. Pozitivne ocene lahko in bodo prinesle vi\u0161jo stopnjo klikov in konverzij.<\/li>\n\n\n\n<li> Pridobite podrobno statistiko. Med drugim vam omogo\u010da sledenje obiskom spletnega mesta in klicem.<br>Poznavanje te statistike pomeni, da lahko pritegnete ve\u010d strank, tako da vidite, kaj najbolj pritegne njihovo pozornost k va\u0161emu podjetju.<\/li>\n\n\n\n<li> Delite najnovej\u0161e ponudbe svojega podjetja prek razli\u010dnih kanalov<\/li>\n<\/ul>\n\n\n\n<p>\u010ce se ukvarjate s hotelirstvom, vam Google My Business ponuja nekaj dodatnih \u201cugodnosti\u201d, kot je obse\u017ena analitika interakcij ljudi z va\u0161im hotelom. Ne glede na to, ali vas oseba posku\u0161a najti na Google Zemljevidih, si ogleda va\u0161 oglas v Googlu iz Iskanja, klikne va\u0161o telefonsko \u0161tevilko ali obi\u0161\u010de va\u0161e spletno mesto.&nbsp;<\/p>\n\n\n\n<p>\u010ce se spra\u0161ujete, kako bo to pomagalo va\u0161emu hotelu, upo\u0161tevajte, da lahko potencialni gost preprosto klikne \u00bbpokli\u010di\u00ab ali \u00bbobi\u0161\u010di spletno mesto\u00ab neposredno iz iskalnika. To pove\u010da verjetnost, da gostje ne le preberejo ocene na va\u0161em seznamu, temve\u010d tudi neposredno rezervirajo.<\/p>\n\n\n\n<p>Poleti 2019 je Google My Business predstavil novo funkcijo, ki hotelirjem omogo\u010da posodabljanje in prilagajanje udobja in storitev v razdelku \u00bbAtributi hotela\u00ab. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/foto-2-GA-1.png\" alt=\"Google My Business Listing\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zaradi teh funkcij je va\u0161 oglas uporabniku prijaznej\u0161i in nepremi\u010dnini doda dodatno privla\u010dnost. Ve\u010d informacij kot lahko ponudite Googlu, ve\u010d informacij lahko ta po\u0161lje kon\u010dnim strankam.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Google My Business je brezpla\u010dno orodje, ki ga ponuja Google in omogo\u010da lastnikom podjetij, da nastavijo kratek profil, ki prikazuje vse pomembne ... <\/p>\n<p class=\"read-more-container\"><a title=\"Pomen vnosa v Google My Business\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/the-importance-of-a-google-my-business-listing\/#more-5376\" aria-label=\"Preberite ve\u010d o pomenu vnosa v Google My Business\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":5391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/04\/THE-IMPORTANCE-OF-A-GOOGLE-MY-BUSINESS-LISTING.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Google My Business is a free tool provided by Google that allows business owners to set up a brief profile that displays all the relevant ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=5376"}],"version-history":[{"count":17,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":12962,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5376\/revisions\/12962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/5391"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=5376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}