{"id":5101,"date":"2022-03-23T20:24:18","date_gmt":"2022-03-23T20:24:18","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=5101"},"modified":"2026-06-10T13:41:17","modified_gmt":"2026-06-10T13:41:17","slug":"oglasevalska-akcija-thermana-citycenter","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/lead-generation-campaign-thermana-citycenter\/","title":{"rendered":"Partnerska promocija \u2013 kampanja za pridobivanje potencialnih strank (Thermana & Citycenter)"},"content":{"rendered":"
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Promocija sopartnerjev \u2013 kampanja za pridobivanje potencialnih strank (Thermana in Citycenter)<\/h1>\n\n\n\n
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ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Kaj je bil projekt:<\/b><\/p>\n\n\n\n

Kampanja za ustvarjanje potencialnih strank THERMANA dd<\/a> in EUROMARKT CENTER doo (Citycenter Celje)<\/a><\/p>\n\n\n\n

Kdo je bil naro\u010dnik:<\/b><\/p>\n\n\n\n

V tem primeru sta bila v skupno promocijo povezana dva naro\u010dnika \u2013 zdravili\u0161\u010de in 3. najve\u010dji slovenski nakupovalni center.<\/p>\n\n\n\n

Prednost tak\u0161ne promocije je predvsem zmanj\u0161anje stro\u0161kov ogla\u0161evanja. Vsak partner se zavezuje, da bo promoviral promocijo prek vseh svojih ogla\u0161evalskih kanalov.<\/p>\n\n\n\n

Kdo je bil strokovnjak za digitalni marketing (vodja projekta):<\/b><\/p>\n\n\n\n

Uro\u0161 Vidali, vodja projektov in specialist kampanj z nagradnimi igrami. Kontaktne baze gradi \u017ee ve\u010d kot 10 let in v tem \u010dasu je izvedel ve\u010d kot 400 projektov.<\/p>\n\n\n\n

Kaj je bil izziv:<\/b><\/p>\n\n\n\n

Trije klju\u010dni cilji projekta:<\/p>\n\n\n\n

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  1. Pridobivanje \u010dim ve\u010d novih stikov \u2013 na\u010drtovano: 7.000 stikov<\/li>\n\n\n\n
  2. Pove\u010danje \u0161tevila naro\u010dnikov na spletni strani \u2013 1.000 novih uporabnikov<\/li>\n\n\n\n
  3. Pove\u010danje \u0161tevila sledilcev na Facebooku \u2013 Ve\u010d kot 200 sledilcev<\/li>\n<\/ol>\n\n\n\n

    Rezultat<\/strong><\/p>\n\n\n\n

    Z izvedbo promocije smo dosegli:<\/p>\n\n\n\n

      \n
    1. 10.305 novih stikov<\/li>\n\n\n\n
    2. Pove\u010danje \u0161tevila naro\u010dnikov na spletnem mestu \u2013 1.500 novih uporabnikov<\/li>\n\n\n\n
    3. Pove\u010danje \u0161tevila Facebook sledilcev \u2013 cca. 300 novih sledilcev<\/li>\n<\/ol>\n\n\n\n

      Kako nam je uspelo: <\/b>
      <\/b>Izvedli smo viralno promocijo v obliki viralnih nagradnih iger, ki je trajala 30 dni. Vsak udele\u017eenec je moral za sodelovanje oddati svoje osebne podatke in se strinjati s pogoji. Vsi kontakti so bili pridobljeni v skladu z vsemi veljavnimi zakoni in predpisi. Vklju\u010dili smo tudi:<\/p>\n\n\n\n

        \n
      1. Pove\u010danje prometa na spletnih straneh naro\u010dnikov<\/li>\n\n\n\n
      2. Pove\u010danje \u0161tevila sledilcev na Facebooku<\/li>\n<\/ol>\n\n\n\n

        Vsak udele\u017eenec je prejel \u00bbzahvalo\u00ab, ki ga je povabilo, da obi\u0161\u010de strankino spletno stran, prav tako pa je lahko postal njihov sledilec na Facebooku.<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        Rezultati \/ Koristi<\/h2>\n\n\n\n
        THERMANA d.d. in EUROMARKT CENTER d.o.o. (Citycenter Celje)
        \nNaro\u010dniki:<\/td>        		30 dni
        \nTrajanje:<\/td>        		10.305
        \n\u0160tevilo pridobljenih stikov<\/td><\/tr>
        73,22 %
        \nOdstotek anketirancev, ki so sodelovali na podlagi povabila prijatelja\n<\/td>        		10.275
        \n\u0160tevilo poslanih email povabil<\/td>        		<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
        <\/div>\n\n\n\n

        Zaklju\u010dek<\/h2>\n\n\n\n

        Promocija je dosegla dober odziv in presegli smo na\u010drtovano mejo pridobljenih kontaktov. Virusni odziv je bil ve\u010d kot 73%, kar pomeni, da je bilo ve\u010d kot tri \u010detrtine udele\u017eencev pridobljenih zaradi virusnega u\u010dinka.<\/p>\n\n\n\n

        Na podlagi dobrega rezultata promocije bomo promocijo ponovili naslednje leto.<\/p>\n\n\n\n

        Naslovnica s podelitvijo nagrad in mo\u017enostjo sodelovanja.<\/p>\n\n\n\n

        <\/div>","protected":false},"excerpt":{"rendered":"

        Kaj je bil projekt: Lead generation kampanja za THERMANA dd in EUROMARKT CENTER doo (Citycenter Celje) Kdo je bil naro\u010dnik: V tem primeru dva naro\u010dnika \u2026 <\/p>\n

        Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":5140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-5101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"What was the project: Lead generation campaign for THERMANA d.d. and EUROMARKT CENTER d.o.o. (Citycenter Celje) Who was the client: In this case, two clients ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":37,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"predecessor-version":[{"id":12964,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/5101\/revisions\/12964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/5140"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}