{"id":4927,"date":"2022-03-15T17:16:01","date_gmt":"2022-03-15T17:16:01","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=4927"},"modified":"2026-06-10T14:12:42","modified_gmt":"2026-06-10T14:12:42","slug":"uravnavanje-trzenjske-blagovne-znamke","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/putting-marketing-branding-into-balance\/","title":{"rendered":"Usklajevanje marketinga in gradnje blagovne znamke"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Usklajevanje tr\u017eenja in blagovne znamke<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sodelovanje pri tr\u017eenju in blagovni znamki<\/h2>\n\n\n\n<p>\u0160tevilni voditelji v industriji marketinga in blagovne znamke so to dvoje pogosto lo\u010devali in veliko je bilo razprav o tem, kaj ponuja ve\u010djo vrednost za na\u0161e \u017eivljenje in poslovanje. <\/p>\n\n\n\n<p>Vendar, kot vsi vemo, sta oba koncepta sta specifi\u010dna za \u010dloveka in to pomeni, da bi morali pogledati bli\u017eje temu \u010dloveku-stroju.&nbsp;<\/p>\n\n\n\n<p>Pri komunikaciji s kon\u010dnimi potro\u0161niki se moramo lotiti logike in kreativnega razmi\u0161ljanja skupaj na pravi na\u010din. Nima smisla pripisovati ve\u010djega pomena enemu ali drugemu, saj gre bolj za uravnote\u017eenje obeh. <strong>Zakaj?<\/strong> \u010ce pogledamo bli\u017eje \u010dlove\u0161ki mehaniki in na\u0161im mo\u017eganom, lahko hitro opazimo nekaj vzorcev, ki jih je mogo\u010de povezati s tem, kako tr\u017eenje in blagovna znamka delujeta simbiozno.<\/p>\n\n\n\n<p>\u010ce bi mo\u017egane razdelili po sredini na dva simetri\u010dna ali enaka dela, bi imeli desno in levo poloblo. \u010ceprav sta po velikosti enaki, ti dve strani nista enaki in ne opravljata enakih funkcij.<\/p>\n\n\n\n<p>Leva stran mo\u017eganov je odgovorna za nadzor desne strani telesa. Izvaja tudi naloge, ki so povezane z logiko, na primer v naravoslovju in matematiki.<\/p>\n\n\n\n<p> Po drugi strani pa desna hemisfera usklajuje levo stran telesa in opravlja naloge, ki so povezane z ustvarjalnostjo in umetnostjo. Obe polobli sta povezani s corpus callosumom in slu\u017eita telesu na razli\u010dne na\u010dine.<\/p>\n\n\n\n<p>V preteklosti so tr\u017eniki in upravljalci blagovnih znamk pogosto ustvarjali konkurenco med obema. Odgovor je veliko preprostej\u0161i \u2013 namenite ve\u010d pozornosti notranjim procesom. Ne gre za tekmovanje, ampak za sodelovanje in za dosego tega je potrebno ravnote\u017eje.&nbsp;<\/p>\n\n\n\n<p>Obstajati mora ravnote\u017eje med \u010dlove\u0161ko ustvarjalnostjo (divergentno mi\u0161ljenje) in strojno ustvarjalnostjo (konvergentno mi\u0161ljenje). Divergentno razmi\u0161ljanje je okoli domi\u0161ljanja, ustvarjanja, izzivanja, sanjanja. Pri konvergentnem razmi\u0161ljanju gre bolj za racionalno odlo\u010danje, preizku\u0161anje, presojanje, u\u010denje.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing &amp; Branding Cooperation Many Marketing &amp; Branding industry leaders were often separating the two and there were many discussions on which offers more value &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Usklajevanje tr\u017eenja in blagovne znamke\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/putting-marketing-branding-into-balance\/#more-4927\" aria-label=\"Preberite ve\u010d o uravnote\u017eenju tr\u017eenja in blagovne znamke\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":6,"featured_media":5044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Marketing &amp; Branding Cooperation Many Marketing &amp; Branding industry leaders were often separating the two and there were many discussions on which offers more value ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/4927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=4927"}],"version-history":[{"count":36,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/4927\/revisions"}],"predecessor-version":[{"id":12968,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/4927\/revisions\/12968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/5044"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=4927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=4927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}