{"id":2726,"date":"2021-01-20T15:42:42","date_gmt":"2021-01-20T15:42:42","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=2726"},"modified":"2025-03-17T22:22:11","modified_gmt":"2025-03-17T22:22:11","slug":"prepoznavnost-blagovne-znamke-in-povecanje-prihodkov","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/brand-recognition-and-revenue-scaling\/","title":{"rendered":"Ve\u010dja prepoznavnost blagovne znamke in pove\u010danje prihodkov"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Kaj je bil projekt?<\/h3>\n\n\n\n<p>Ve\u010dja prepoznavnost blagovne znamke in pove\u010danje prihodkov s pomo\u010djo trajnostne strategije in ogla\u0161evalskih akcij Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdo je bil naro\u010dnik?<\/h3>\n\n\n\n<p>Zalo\u017eba Primus doo, zalo\u017eba in spletna knjigarna. <a href=\"https:\/\/www.primus.si\/\" target=\"_blank\" rel=\"noopener\">Zalo\u017eba Primus<\/a> je zalo\u017enik skrbno izbranih knjig s podro\u010dja osebne rasti, duhovnosti, medosebnih odnosov, izobra\u017eevanja, naravnih zdravilnih metod in kakovostne leposlovne literature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdo je bil strokovnjak za digitalni marketing (vodja projekta)?<\/h3>\n\n\n\n<p>Klju\u010dna strokovnjaka za vodenje akcij sta bila Natalija Rajkovi\u0107 in Matej \u017deleznik.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kak\u0161en je bil izziv?<\/h3>\n\n\n\n<p>Projekt je imel primarni cilj in sekundarni cilj:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Primarni cilj: Ve\u010dja prepoznavnost blagovne znamke<\/li>\n\n\n\n<li>Sekundarni cilj: Dolgoro\u010dno pove\u010danje prihodkov<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Cilj<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Primarni cilj: Pove\u010dati prepoznavnost blagovne znamke in splo\u0161no spletno prisotnost (Google Ads)<\/li>\n\n\n\n<li>Sekundarni cilj: Pove\u010dati prihodke na podlagi stalne stro\u0161kovno u\u010dinkovite strategije<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultat<\/h3>\n\n\n\n<p><strong>Google Ads<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investirano od novembra 2018 do marca 2020: 5.244,10 \u20ac<\/li>\n\n\n\n<li>Vrednost konverzij: 47.411,27\u20ac<\/li>\n\n\n\n<li>Skupno \u0161tevilo konverzij: 1.561<\/li>\n<\/ul>\n\n\n\n<p><strong>Rezultati, dose\u017eeni s kampanjo za prepoznavnost blagovne znamke prek Google Ads<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"76\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Google-ad.png\" alt=\"Google oglasi\" class=\"wp-image-2729\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Google-ad.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Google-ad-300x29.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Google-ad-768x73.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Skaliranje prihodkov (Google Analytics)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V primerjavi z junijem 2017 do oktobrom 2018 smo dosegli 117.95% rast prihodkov<\/li>\n\n\n\n<li>Kampanja Google Ads je dosegla rast prihodkov 386.45%<\/li>\n<\/ul>\n\n\n\n<p><strong>Primer 1<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"176\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Revenue.png\" alt=\"Prihodki\" class=\"wp-image-2727\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Revenue.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Revenue-300x66.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Revenue-768x169.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Primer 2<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"204\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Analytics.png\" alt=\"analitika\" class=\"wp-image-2728\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Analytics.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Analytics-300x77.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Analytics-768x196.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Kako nam je uspelo?<\/h3>\n\n\n\n<p>V prvi fazi smo postavili premi\u0161ljeno strukturo Google Ads ra\u010duna.<\/p>\n\n\n\n<p>Osredoto\u010deni smo na zni\u017eanje cene na klik v celotnem ra\u010dunu na ravni vseh ustreznih klju\u010dnih besed.<\/p>\n\n\n\n<p>Ko smo dosegli \u017eeleni rezultat, smo dolo\u010dili CPA cilj, ki smo ga zni\u017eali na 0,39\u20ac na konverzijo.<\/p>\n\n\n\n<p>Na podlagi splo\u0161nega skaliranja prihodkov smo uspe\u0161no pove\u010dali mese\u010dni Google Ads prora\u010dun do 500\u20ac mese\u010dno. Postopno pove\u010devanje mese\u010dnega prora\u010duna in povezovanje vseh ostalih kanalov v usklajeno delovanje (Facebook oglasi in avtomatizacija elektronske po\u0161te) je privedlo do splo\u0161nega pove\u010danja prihodkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zaklju\u010dek<\/h3>\n\n\n\n<p>Projekt je presegel vsa na\u0161a pri\u010dakovanja. S skrbno na\u010drtovano strategijo in premi\u0161ljeno zastavljeno strukturo kampanj po vseh digitalnih kanalih nam je uspelo zastavljeni prora\u010dun maksimalno izkoristiti.<\/p>\n\n\n\n<p>Kot \u017ee omenjeno, povezovanje komunikacij po razli\u010dnih kanalih lahko dose\u017ee bolj\u0161o distribucijo \u017eelene vsebine in s tem zagotovi rezultate v kraj\u0161em \u010dasu.<\/p>\n\n\n\n<p>Rast tukaj je eksponentna in se ne bo zgodila \u010dez no\u010d, ampak se bo zgodila postopoma, dokler bomo \u0161e naprej spreminjali, analizirali in integrirali komunikacijo skozi razli\u010dne kanale.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kaj je bil projekt? Prepoznavnost blagovne znamke in pove\u010danje prihodkov s pomo\u010djo trajnostne strategije in ogla\u0161evalskih akcij Google. Kdo je bil naro\u010dnik? Zalo\u017eba Primus doo zalo\u017eba \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Ve\u010dja prepoznavnost blagovne znamke in pove\u010danje prihodkov\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/brand-recognition-and-revenue-scaling\/#more-2726\" aria-label=\"Preberite ve\u010d o prepoznavnosti blagovne znamke in pove\u010danju prihodkov\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":2732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2021\/01\/Brand-recognition-1.jpg",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":74,"uagb_excerpt":"What was the project? Brand recognition and revenue scaling via a Sustainable Strategy and Google Ads campaigns. Who was the client? Zalo\u017eba Primus d.o.o. publishing ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/2726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=2726"}],"version-history":[{"count":3,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/2726\/revisions"}],"predecessor-version":[{"id":10674,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/2726\/revisions\/10674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=2726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=2726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=2726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}