{"id":12634,"date":"2025-10-31T20:14:26","date_gmt":"2025-10-31T20:14:26","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12634"},"modified":"2025-11-25T02:43:20","modified_gmt":"2025-11-25T02:43:20","slug":"digitalni-marketing-z-namenom-paul-vratusha","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/intentional-digital-marketing-paul-vratusha\/","title":{"rendered":"Zaklju\u010den Krog: Paulova Zgodba o Smislu in Ponovni Opredelitvi Uspeha - 3. del (11. epizoda)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Zaklju\u010den Krog: Paulova Zgodba o Smislu in Ponovni Opredelitvi Uspeha - 3. del<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep #11)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Objem narave, namena in znam\u010denja onkraj algoritmov<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalni marketing z namenom: Uvod v zgodbo<\/h2>\n\n\n\n<p>V tej epizodi podcasta Prednost Digitalnega Dobrega Po\u010dutja vstopamo v globoko osebno pot Paula Vratushe, ustanovitelja Sonho de Urso v Braziliji in ustanovitelja podjetja D-Studio Consulting.<\/p>\n\n\n\n<p>To ni zgodba o tradicionalnem podjetni\u0161tvu. Gre za ponovno opredelitev uspeha, \u017eivljenje z namenom in ustvarjanje skupnosti, ki temelji na naravi, ne na hrupu.<\/p>\n\n\n\n<p>Paul deli, kako so vedantska filozofija, osebna izguba in dolgotrajna naklonjenost medvedom oblikovali vizijo, ki je postala \u017eivi umik. Tak\u0161en, ki spreminja \u017eivljenja z magnetizmom pravih ljudi, ne najve\u010djega \u0161tevila. Njegovi vpogledi ponujajo dragocene poglede na digitalni marketing z namenom in znam\u010denje, utemeljeno na vrednotah, ki presega konvencionalne pristope.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gostitelja in gosta<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/paul-mario-vratusha-5936495a\/\" target=\"_blank\" rel=\"noopener\">Paul Vratusha<\/a><\/strong> - je multidisciplinarni ustvarjalec, ki je pre\u0161el iz gledali\u0161\u010da v duhovno podjetni\u0161tvo. Deli svojo pot preoblikovanja ko\u0161\u010dka zemlje v Braziliji v umik, utemeljen v namenu, pogumu in trajnosti.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/matej-%C5%BEeleznik\/\" target=\"_blank\" rel=\"noopener\">Matej \u017deleznik<\/a><\/strong> \u2013 soustanovitelj podjetja D-Studio, je voditelj pogovora, ki raziskuje most med filozofijo in prakti\u010dnim podjetni\u0161tvom.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni poudarki<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako digitalni marketing z namenom privabi pravo ob\u010dinstvo.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kaj pomeni \u017eiveti in graditi iz \u010distega namena.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zakaj je \"zakon privla\u010dnosti\" klju\u010den za gradnjo skupnosti.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako pogum in smrtnost spodbujata smiselna dejanja.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako se lahko uskladijo vedantska na\u010dela in strategija blagovne znamke.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Oglejte si celoten pogovor<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Zaklju\u010dek kroga: Pavlova zgodba o namenu in ponovni opredelitvi uspeha | Epizoda 11\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/smBWkfUj2c0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je Ta Epizoda Pomembna<\/h2>\n\n\n\n<p>Paulova zgodba ni zgolj zgodba o viziji, temve\u010d o vrednotah, uresni\u010denih v oddaljenem delu Brazilije. Govori o tem, kako je leta 2012 prispel brez poznavanja zemlje in kulture ter se po\u010dutil popolnoma osamljenega. Iz te osamljenosti je za\u010del utele\u0161ati to, kar ob\u010duduje pri medvedih: trajnost, samoto, instinkt. Tako je nastalo ime \"Sonho de Urso\" - medvedove sanje.<\/p>\n\n\n\n<p>Spominja se, da ni vedel, kako naj kraj finan\u010dno vzdr\u017euje, a je vseeno \u010dutil globok klic, da mora uspeti. Po\u010dasi, skozi preizku\u0161nje, zaupanje in preglednost, se je okoli njega oblikovala skupnost. Umik se ni oblikoval zaradi tr\u017ene analize, ampak z \u017eivljenjem v so\u017eitju z naravo. Za Paula mora namen vedno predhoditi dejanju. To na\u010delo se zrcali v tem, kako digitalni marketing z namenom lahko spodbuja pristno rast znamke.<\/p>\n\n\n\n<p>Pogovor razi\u0161\u010de tudi, kako ljudje dojemajo Paula. Medtem ko ga nekateri doma\u010dini vidijo kot preoblikovalca regije, ker prina\u0161a nove poglede, tujce in gospodarsko dejavnost, ga drugi vidijo kot po\u010dasnega ali naivnega. Pa vendar Paul vztraja: \"Ni za vsakogar. In to je bistvo.\"<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Nepozabni Citati<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cPo\u010dutil sem se kot medved \u2013 sam v gozdu, preizku\u0161en z elementi. Takrat sem vedel, da mora biti ime Sonho de Urso.\u201d<\/p>\n\n\n\n<p>\"Tvoja energija vstopi v prostor, \u0161e preden vstopi\u0161 ti, in ostane \u0161e po tem, ko gre\u0161.\"<\/p>\n\n\n\n<p>\"Ne zanikaj. Ne ustvarjaj. Opazuj. To je Vedanta.\"<\/p>\n\n\n\n<p>\"Brez poguma in soo\u010denja s smrtjo redko \u017eivimo svoje prave sanje.\"<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je <a href=\"https:\/\/dstudio.consulting\/sl\/digitalni-marketing\/\">Digitalni marketing<\/a> z namenom pomemben za va\u0161o blagovno znamko<\/h2>\n\n\n\n<p>Ta epizoda je klju\u010dna za podjetnike, voditelje dobrega po\u010dutja in ustvarjalce, ki se po\u010dutijo odtujene od hitrega sodobnega podjetni\u0161tva. Paulov model ka\u017ee, da je uspeh lahko po\u010dasen, ukoreninjen in organski. Lahko daje prednost kakovosti \u017eivljenja, zemlji in zapu\u0161\u010dini nad merjenjem rasti. Sonho de Urso ni zgolj prostor, temve\u010d \u017eivi primer tega, kaj se zgodi, ko vizijo uskladi\u0161 z vrednotami.<\/p>\n\n\n\n<p>Govori o uporabi lokalne delovne sile in materialov ne samo za ohranjanje kulturne integritete, ampak tudi za ponovno vlaganje v skupnost. Paul verjame, da mora vsak resni\u010den namen upo\u0161tevati svoj vpliv ne samo na ljudi, ampak tudi na naravo samo. Njegovi vpogledi ponujajo sve\u017e pogled za ustanovitelje, ki se borijo z digitalnim hrupom ali zahtevami po rasti. Za strokovnjake za znam\u010denje njegov pristop poudarja mo\u010d energije, vrednot in namena pri gradnji skupnosti in povezovanja tako na spletu kot izven njega.<\/p>\n\n\n\n<p>To je 3. del tridelnega pogovora.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ste pripravljeni narediti korak naprej?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<p>Vpra\u0161ajte se: Ali va\u0161 naslednji projekt vodi strah ali \u010disti namen? Kako bi izgledalo, \u010de bi gradili z enakim spo\u0161tovanjem do svojega okolja kot do svojega ob\u010dinstva?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Naro\u010dite se na Prednost digitalnega dobrega po\u010dutja<\/strong><\/a> za bolj utemeljene, strate\u0161ko bogate epizode.<\/li>\n\n\n\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p>Potrebujete pomo\u010d pri oblikovanju usklajene digitalne blagovne znamke? <strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas \u0161e danes!<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Digitalni marketing z namenom: Postavitev scene V tej mo\u010dni epizodi 3\/3 oddaje Prednost digitalnega dobrega po\u010dutja se podamo na globoko osebno potovanje \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Zaklju\u010dek kroga: Pavlova zgodba o namenu in ponovni opredelitvi uspeha \u2013 3. del (11. epizoda)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/intentional-digital-marketing-paul-vratusha\/#more-12634\" aria-label=\"Preberite ve\u010d o Zaklju\u010dek kroga: Pavlova zgodba o namenu in ponovni opredelitvi uspeha \u2013 3. del (11. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":12636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-12634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/10\/intentional-digital-marketing-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"Digital Marketing with Intention: Setting the Scene In this powerful episode 3\/3 of The Digital Wellness Advantage, we step into the deeply personal journey of ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=12634"}],"version-history":[{"count":3,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12634\/revisions"}],"predecessor-version":[{"id":12658,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12634\/revisions\/12658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12636"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=12634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=12634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=12634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}