{"id":12518,"date":"2025-10-29T12:16:52","date_gmt":"2025-10-29T12:16:52","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12518"},"modified":"2025-10-30T15:56:44","modified_gmt":"2025-10-30T15:56:44","slug":"facebook-nagradna-igra-za-dosego-organske-viralne-rasti","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/facebook-sweepstake-for-achieving-an-organic-viral-grow\/","title":{"rendered":"Facebook nagradna igra za doseganje organske viralne rasti"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Facebook nagradna igra za doseganje organske viralne rasti<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Kaj je bil projekt?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Organska viralna nagradna igra na Facebooku za podjetje &nbsp;<a href=\"https:\/\/www.redoljub.si\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"><strong>Redoljub d.o.o.&nbsp;<\/strong><\/mark><\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kdo je bil naro\u010dnik?<\/strong><\/h2>\n\n\n\n<p>V tem primeru je bil naro\u010dnik eno izmed vodilnih slovenskih podjetij za prodajo pogosto uporabljenih pisarni\u0161kih pripomo\u010dkov in papirni\u0161kega materiala. Odlikujejo jih izjemno obse\u017ena in kakovostna ponudba, ugodne cene ter hitra dostava (le 1 dan).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"150\" data-id=\"12520\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png\" alt=\"Facebook nagradna igra za doseganje organske viralne rasti\" class=\"wp-image-12520\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png 202w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub-16x12.png 16w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kdo je bil strokovnjak za digitalni marketing (vodja projekta)?<\/strong><\/h2>\n\n\n\n<p>Pri tej izvedbi je bil vodja projekta na\u0161 specialist za Facebook ogla\u0161evanje,<strong>&nbsp;Uro\u0161 Vidali.<\/strong>&nbsp;Uro\u0161 je s svojimi 10-letnimi izku\u0161njami usmerjenimi v <a href=\"https:\/\/dstudio.consulting\/sl\/facebook-oglasevalsko-svetovanje\/\">Ogla\u0161evanje na Facebooku<\/a> v izvedbo nagradnih iger, ter v vzpostavitev razli\u010dnih naprednih in ciljno usmerjenih kampanj, uspe\u0161no lansiral projekt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kak\u0161en je bil izziv?<\/strong><\/h2>\n\n\n\n<p>Glavni izziv je bila majhna organska baza sledilcev naro\u010dnika na Facebooku (pribli\u017eno 2.500 sledilcev) in nizek organski doseg.<\/p>\n\n\n\n<p>Kako smo dolo\u010dili cilje tega projekta? Po podrobni analizi smo projekt osredoto\u010dili na dva glavna cilja:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cilj 1:<\/strong>&nbsp;Vzpostaviti organsko viralno nagradno igro na Facebooku (<a href=\"https:\/\/dstudio.consulting\/sl\/vodilni-gen\/\">Generiranje potencialnih strank<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cilj 2:<\/strong>&nbsp;Dose\u010di ve\u010d kot 1.000 sodelujo\u010dih<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kak\u0161ni so bili rezultati?<\/strong><\/h2>\n\n\n\n<p>Uro\u0161 je uporabil svoje znanje in izku\u0161nje, jih prenesel v kampanjo, in rezultati so bili izjemni:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>612 odzivov na objavo<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.056 komentarjev = sodelovanj<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>345 delitev&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>23.152 dose\u017eenih uporabnikov na Facebooku&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Edini stro\u0161ek je bil stro\u0161ek nagrade - 60 \u20ac<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Kako smo to izvedli?<\/strong><\/h2>\n\n\n\n<p>Pripravili smo organsko objavo v obliki Facebook nagradne igre.<\/p>\n\n\n\n<p><strong>Ideja za nagradno igro:<\/strong> dose\u010di organski viralni u\u010dinek na Facebooku<\/p>\n\n\n\n<p><strong>Namen igre:<\/strong> za sodelovanje je moral vsak udele\u017eenec ozna\u010diti osebo, ki jo je \u017eelel povabiti, da skupaj prejmeta nahrbtnik<\/p>\n\n\n\n<p><strong>nagrada:<\/strong> nahrbtnik za sodelujo\u010dega in osebo, ki jo je ozna\u010dil<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Zaklju\u010dek<\/strong><\/h2>\n\n\n\n<p>Z nagradno igro smo dosegli zastavljene cilje. Glede na navedena dejstva lahko igro ocenimo kot zelo u\u010dinkovito. Dosegli smo izjemno lep engagement in pove\u010dali organsko Facebook bazo naro\u010dnika.<\/p>\n\n\n\n<p>Z nagradno igro smo dosegli zastavljene cilje. Nagradna igra se lahko \u0161teje za zelo u\u010dinkovito glede na zgornja dejstva. Dosegli smo izjemno lep anga\u017ema, pa tudi pove\u010danje Facebook organske baze strank.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook nagradna igra za doseganje organske viralne rasti<\/p>","protected":false},"author":6,"featured_media":12522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Facebook sweepstake for achieving an organic viral grow","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=12518"}],"version-history":[{"count":12,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12518\/revisions"}],"predecessor-version":[{"id":12610,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12518\/revisions\/12610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12522"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=12518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=12518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=12518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}