{"id":12475,"date":"2025-10-30T16:24:14","date_gmt":"2025-10-30T16:24:14","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12475"},"modified":"2025-10-30T17:22:33","modified_gmt":"2025-10-30T17:22:33","slug":"converge-streznisko-sledenje","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/server-side-tracking-by-converge\/","title":{"rendered":"Kako je Ava Estell s stre\u017eni\u0161kim sledenjem Converge, pove\u010dala Meta ROAS za ve\u010d kot 50%"},"content":{"rendered":"
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Kako je Ava Estell<\/mark><\/a> s stre\u017eni\u0161kim sledenjem Converge<\/mark><\/a>, pove\u010dala Meta ROAS za ve\u010d kot 50%<\/h1>\n\n\n\n

Ava Estell je 100% naravna blagovna znamka za nego ko\u017ee, ki je narejena z mislijo na melanin.<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Gre za hitro rasto\u010do DTC blagovno znamko, ki deluje prek Shopify Plus. Ava se za hitro rast mo\u010dno opira na marketing, pri \u010demer letno porabi ve\u010d kot \u00a34 milijone za oglase na Meti.<\/p>\n\n\n\n

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ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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>50%<\/td>4\u00a3+ M<\/td>>35%<\/td><\/tr>
Pove\u010danje Meta ROAS<\/td>Letna Meta poraba<\/td>Zni\u017eanje Meta CPA<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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\u201c"\u201cZabele\u017eili smo ogromen premik v u\u010dinkovitosti ogla\u0161evanja... zaradi vas lahko zdaj brez skrbi spim glede Ava Estell ogla\u0161evalskega ra\u010duna<\/strong>\u201c"\u201c<\/p>\n\n\n\n

Masibu Manima, direktor podjetja Translate Culture (medijska agencija podjetja Ava Estell)<\/p>\n<\/blockquote>\n\n\n\n

Izziv<\/strong><\/td>Re\u0161itev (Converge stre\u017eni\u0161ko sledenje)<\/strong><\/td><\/tr>
Meta CAPI je dosledno izpu\u0161\u010dal ~10% nakupov<\/strong>, kar je privedlo do slabo delujo\u010dih oglasov in tiso\u010dev funtov izgubljenega prora\u010duna ter povi\u0161anega CPA, kar je blagovni znamki prepre\u010devalo rast.<\/td>100 % konverzij je bilo sledenih v Meta,<\/strong> kar je povzro\u010dilo pove\u010danje ROAS in zmanj\u0161anje CPA.<\/td><\/tr>
Podatki v Google Analytics 4 so bili nezanesljivi zaradi manjkajo\u010dih konverzij,<\/strong>podvojenih dogodkov in nedoslednosti v GTM podatkih.<\/td>100 % konverzij je bilo sledeno v GA4,<\/strong>, kar ekipi omogo\u010da samozavestno izvajanje testov in izdelavo nadzornih konzol, na podlagi zanesljivih GA4 podatkov.<\/td><\/tr>
Ekipa Ava Estell ni imela na\u010dina za trajnostno izbolj\u0161anje kakovosti ujemanja podatkov v Meti<\/strong> , zaradi omejitev sledenja Meta pixel-a.<\/td>Kakovost ujemanja se je pove\u010dala na 'Odli\u010dno' <\/strong>za vse vrste dogodkov po zaslugi Converge stre\u017eni\u0161kega sledenja in obogatitvenih podatkov, posredovanih v Meta CAPI, pridobljenih na strani stranke in stre\u017enika.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\"\"\n\n\n\n

Kontaktirajte nas tukaj za ve\u010d informacij o tej re\u0161itvi.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Kako je Ava Estell uporabila Converge za pove\u010danje Meta ROAS za 50%+ z bolj\u0161imi podatki<\/p>","protected":false},"author":6,"featured_media":12470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/How-Ava-Estell-used-Converge-to-boost-Meta-ROAS-by-50-with-better-data-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"How Ava Estell used Converge to boost Meta ROAS by 50%+ with better data","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=12475"}],"version-history":[{"count":4,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12475\/revisions"}],"predecessor-version":[{"id":12612,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12475\/revisions\/12612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12470"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=12475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=12475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=12475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}