{"id":12075,"date":"2025-06-26T19:23:07","date_gmt":"2025-06-26T19:23:07","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12075"},"modified":"2025-06-26T19:23:09","modified_gmt":"2025-06-26T19:23:09","slug":"siritev-e-trgovine-awildo-vasquez","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/ecommerce-expansion-awildo-vasquez\/","title":{"rendered":"Od Amazon Insiderja do globalnega graditelja blagovnih znamk: Awildo Vasquez o \u0161iritvi e-trgovine (8. epizoda)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Od Amazon Insiderja do globalnega graditelja blagovnih znamk: Awildo Vasquez o E-commerce \u0161iritvi<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep #8)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">V tej epizodi se Matej pogovarja z Awildom Vasquezom \u2013 nekdanjim finan\u010dnim analitikom pri Amazonu, ki je postal E-commerce strateg. Skupaj raziskujeta, kaj je resni\u010dno potrebno za spodbujanje E-commerce \u0161iritve v leta 2025 z uporabo Amazona kot gonilne sile rasti. Ne glede na to, ali vodite uspe\u0161no blagovno znamko ali prvi\u010d razmi\u0161ljate o Amazonu, ta epizoda ponuja uporabne vpoglede, ki temeljijo na resni\u010dnih izku\u0161njah.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Priprava scene<\/h2>\n\n\n\n<p>Kaj se zgodi, ko nekdo, ki je delal znotraj Amazona, spremeni perspektivo in pomaga prodajalcem rasti z zunanje strani?<\/p>\n\n\n\n<p>Awildo Vasquez prina\u0161a globoko operativno znanje o platformi \u2014 in deli, kako je to uporabil za zagon uspe\u0161nega svetovalnega podjetja.<\/p>\n\n\n\n<p>Ta pogovor ni le teoreti\u010den. Je prakti\u010den vodi\u010d za ustanovitelje in marketing strokovnjake, ki se spopadajo z izzivi \u0161iritve <a href=\"https:\/\/dstudio.consulting\/sl\/storitve-trzenja-e-trgovine\/\">spletne trgovine<\/a> v sodobnem digitalnem okolju.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spoznajte gosta<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/awildovasquez\/\" target=\"_blank\" rel=\"noopener\"><strong>Awildo Vasquez<\/strong><\/a> \u2014 nekdanji finan\u010dni analitik pri Amazonu in graditelj digitalnih blagovnih znamk, ki zdaj pomaga E-commerce podjetjem dose\u010di globalno rast. Njegove izku\u0161nje povezujejo korporativno strukturo z podjetni\u0161ko agilnostjo \u2014 in prina\u0161ajo strukturo, skalabilnost in dobi\u010dkonosnost tako za DTC kot marketplace prodajalce.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni poudarki<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kaj dela Amazon edinstveno mo\u010dan kanal za E-commerce \u0161iritev?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako izkoristiti dobavno verigo in infrastrukturo Amazona kot strate\u0161ke prednosti?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Katere blagovne znamke naj gredo na Amazon \u2014 in katere raje ne?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kak\u0161ni so pragovi mar\u017ee, ki lo\u010dijo uspeh od neuspeha?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako zgraditi skalabilno prisotnost na Amazonu brez izgube nadzora nad blagovno znamko?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Oglejte si celoten pogovor<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Od Amazon Insiderja do globalnega graditelja blagovnih znamk: Awildo Vasquez o \u0161iritvi e-trgovine | Epizoda 8\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LIb6T3g8pMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je Ta Epizoda Pomembna<\/h2>\n\n\n\n<p>E-commerce rast ni vedno stvar dodajanja novih kanalov \u2014 gre za pametno skaliranje. V tej epizodi Awildo razlo\u017ei, kako lahko blagovne znamke izkoristijo Amazon za pomenljivo rast, obenem pa razkrije, kdaj se je bolj\u0161e ustaviti. Obvezno poslu\u0161anje za vsako podjetje, ki razmi\u0161lja o \u0161iritvi preko marketplace platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nepozabni Citati<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00bbAmazon ima stranke. Niso tam, da bi brskali ali klepetali \u2013 tam so, da bi kupovali.\u00ab \u2013 Awildo<\/p>\n\n\n\n<p>\u00bbNi ti treba biti popoln v vsem. Bodi odli\u010den v tistem, kar dejansko vpliva na rezultate.\u00ab \u2013 Awildo<\/p>\n\n\n\n<p>\u00bb\u010ce tvoja mar\u017ea ni vsaj 35 %, Amazon ni tvoj prijatelj.\u00ab \u2013 Awildo<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Primeri iz prakse: E-commerce \u0161iritev<\/h2>\n\n\n\n<p>Ne glede na to, ali ste ustanovitelj z lastno blagovno znamko ali preprodajalec, ki se spopada z nasi\u010denostjo trga, Awildo deli dva konkretna primera:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Private-label\" blagovna znamka, ki z Amazonovo infrastrukturo raziskuje nove evropske trge.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preprodajalec z padajo\u010dimi mar\u017eami, ki preklopi na strategijo neposredne prodaje potro\u0161niku (DTC).<\/li>\n<\/ul>\n\n\n\n<p>Njegov nasvet? Poznajte svoje \u0161tevilke, osredoto\u010dite se na mar\u017ee in ne podcenjujte operativne kompleksnosti, ki jo prina\u0161a prava E-commerce \u0161iritev.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ste pripravljeni narediti korak naprej?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Naro\u010dite se na na\u0161 podcast<\/strong><\/a> za ve\u010d strokovnih uvidov iz D-Studia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potrebujete pomo\u010d z va\u0161o marketplace strategijo? <strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas \u0161e danes!<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p>Bodi v koraku z industrijskimi trendi s strokovnimi vpogledi: <a href=\"https:\/\/dstudio.consulting\/sl\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Postavitev scene Kaj se zgodi, ko nekdo, ki je neko\u010d delal znotraj Amazona, preusmeri stvari, da bi pomagal prodajalcem rasti navzven? Awildo Vasquez prina\u0161a poglobljeno ... <\/p>\n<p class=\"read-more-container\"><a title=\"Od Amazon Insiderja do globalnega graditelja blagovnih znamk: Awildo Vasquez o \u0161iritvi e-trgovine (8. epizoda)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/ecommerce-expansion-awildo-vasquez\/#more-12075\" aria-label=\"Preberite ve\u010d o tem, kako se od Amazon Insiderja do globalnega graditelja blagovnih znamk pona\u0161a Awildo Vasquez o \u0161iritvi e-trgovine (8. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":12080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"Setting the Scene What happens when someone who once worked inside Amazon shifts gears to help sellers grow on the outside? Awildo Vasquez brings deep ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=12075"}],"version-history":[{"count":5,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12075\/revisions"}],"predecessor-version":[{"id":12340,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/12075\/revisions\/12340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/12080"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=12075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=12075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=12075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}