{"id":1193,"date":"2020-04-29T15:42:30","date_gmt":"2020-04-29T15:42:30","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1193"},"modified":"2025-03-17T22:24:05","modified_gmt":"2025-03-17T22:24:05","slug":"sweepstake-nagradna-igra","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/sweepstakes-campaign\/","title":{"rendered":"\u0160tudija primera nagradne igre: Ve\u010d kot 65.000 novih email stikov z 1 ogla\u0161evalsko akcijo za pridobivanje kontaktov."},"content":{"rendered":"

Kampanja z nagradnimi igrami je odli\u010den na\u010din, da pridobite veliko novih potencialnih strank in emailov kontaktov. V tej \u0161tudiji primera vam bom pokazal, kako je na\u0161a stranka pridobila ve\u010d kot 65.000 novih email stikov in ve\u010d kot 15.500 obiskovalcev svojih fizi\u010dnih trgovin s samo eno nagradno<\/a> igro.<\/p>\n\n\n\n

Kdo je bil naro\u010dnik<\/h2>\n\n\n\n

V tem primeru je bil naro\u010dnik AFP Ltd., ekskluzivni zastopnik znamke Adidas za Slovenijo, Hrva\u0161ko in BiH. Poleg spletne prodaje imajo tudi mre\u017eo fizi\u010dnih trgovin. Svojim strankam ponujajo \u0161portne copate in \u0161portna obla\u010dila Adidas.<\/p>\n\n\n\n

Kdo je bil strokovnjak za digitalni marketing?<\/h2>\n\n\n\n

Uro\u0161 Vidali, vodja projektov in specialist kampanj z nagradnimi igrami. Kontaktne baze gradi \u017ee ve\u010d kot 10 let in v tem \u010dasu je izvedel ve\u010d kot 400 projektov.<\/p>\n\n\n\n

Kak\u0161en je bil cilj?<\/h2>\n\n\n\n

Projekt je imel dva klju\u010dna cilja.<\/p>\n\n\n\n

    \n
  1. Pridobivanje ve\u010d kot 30.000 novih stikov<\/li>\n\n\n\n
  2. Pritegniti vsaj 5.000 potencialnih strank v svoje fizi\u010dne trgovine<\/li>\n<\/ol>\n\n\n\n

    Na koncu nismo dosegli naro\u010dnikovih ciljev\u2026<\/h2>\n\n\n\n

    \u2026presegli smo ga za ve\u010d kot 100%.<\/p>\n\n\n\n

      \n
    1. Ve\u010d kot 65.000 novih stikov<\/li>\n\n\n\n
    2. V njihove fizi\u010dne trgovine smo pripeljali 15.568 potencialnih novih strank<\/li>\n<\/ol>\n\n\n\n

      Kako smo to izvedli?<\/h2>\n\n\n\n

      Postavili smo viralno promocijo v obliki viralne nagrade igre, ki je potekala 45 dni. Vsak udele\u017eenec je moral za sodelovanje oddati svoje osebne podatke in se strinjati s pogoji.<\/p>\n\n\n\n

      V okviru promocije so udele\u017eenci svojim prijateljem, znancem in sorodnikom poslali 401.612 vabil po elektronski po\u0161ti.<\/p>\n\n\n\n

      Vsi kontakti so bili pridobljeni v skladu z vsemi veljavnimi zakoni. V akcijo smo vklju\u010dili tudi foot-traffic moment (pove\u010danje \u0161tevila obiskov v fizi\u010dnih trgovinah). Vsak udele\u017eenec je imel mo\u017enost natisniti bon za brezpla\u010dno zapestnico.<\/p>\n\n\n\n

      Kupon je bil potreben, saj ga je bilo mogo\u010de unov\u010diti za brezpla\u010dno zapestnico -> tako smo v fizi\u010dne trgovine pripeljali 15.568 potencialnih strank.<\/p>\n\n\n\n

      Rezultati v \u0161tevilkah<\/h2>\n\n\n
      \n
      \"\u0160tudija<\/figure>\n<\/div>\n\n\n

      Zaklju\u010dek<\/h2>\n\n\n\n

      Ta nagradna igra je presegla vse za\u010detne cilje. Odziv udele\u017eencev je bil tako velik, da je naro\u010dnik moral naro\u010diti dodatno zalogo zapestnic.<\/p>\n\n\n\n

      \u010cez leto dni smo akcijo ponovili. Koncept je bil podoben, spremenjen je bil le motivacijski faktor za obisk trgovine (brezpla\u010dne za\u010dasne tetova\u017ee namesto zapestnic).<\/p>","protected":false},"excerpt":{"rendered":"

      Kampanja z nagradnimi igrami je odli\u010den na\u010din, da pridobite veliko novih potencialnih strank in e-po\u0161tnih kontaktov. V tej \u0161tudiji primera vam bom pokazal, kako na\u0161e ... <\/p>\n

      Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":2308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sweepstakes-prva-liga.jpg",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":1,"uagb_excerpt":"Sweepstakes campaign is a great way to get a lot of new leads and email contacts. In this case study, I’ll show you how our ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=1193"}],"version-history":[{"count":20,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":9167,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1193\/revisions\/9167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2308"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}