{"id":1183,"date":"2020-04-29T08:35:59","date_gmt":"2020-04-29T08:35:59","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1183"},"modified":"2025-03-17T22:25:23","modified_gmt":"2025-03-17T22:25:23","slug":"facebook-dinamicno-ponovno-trzenje-za-b2b","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/facebook-dynamic-remarketing-for-b2b\/","title":{"rendered":"Facebook dynamic remarketing for B2B client [Case study]"},"content":{"rendered":"

Ugotovite, kako je dinami\u010dno strategijo ponovnega<\/a> na Facebooku za B2B stranko prinesel dodatnih 3766 nakupov, ki so prinesli neto 225.573,32 \u20ac s samo 6.634,46 \u20ac porabe za Facebook oglase. Poglejmo, kako nam je uspelo.<\/p>\n\n\n\n

Kaj je bil projekt?<\/h2>\n\n\n\n

Nastavljena napredna kampanja za dinami\u010dno ponovno tr\u017eenje na Facebooku za Redoljub d.o.o.<\/a><\/p>\n\n\n\n

Kdo je bil naro\u010dnik?<\/h2>\n\n\n\n

V tem primeru je bil naro\u010dnik eno izmed vodilnih slovenskih podjetij za prodajo pisarni\u0161kega materiala. Odlikuje jih zelo \u0161iroka izbira kakovostnih izdelkov z ugodnimi cenami in hitro dostavo (dostava 1 dan).<\/p>\n\n\n\n

Kdo je bil strokovnjak za digitalni marketing?<\/h2>\n\n\n\n

Bogo \u010cak\u0161 je specialist za Facebook ogla\u0161evanje. Ima ve\u010d kot 10 let izku\u0161enj na podro\u010dju Facebook ogla\u0161evanja ter postavljanja najrazli\u010dnej\u0161ih naprednih in ciljanih kampanj.<\/p>\n\n\n\n

Kak\u0161en je bil izziv?<\/h2>\n\n\n\n

Projekt je imel dva cilja.<\/p>\n\n\n\n

Cilj 1<\/strong>: Vzpostavite Facebook dinami\u010dne kampanje za ponovno tr\u017eenje.<\/p>\n\n\n\n

Cilj 2<\/strong>: Doseg vrednosti cene na nakup pod 3 EUR in skupaj s stranko optimizirajti Facebook dinami\u010dno kampanjo za ponovno tr\u017eenje. Naro\u010dnikova izrecna \u017eelja\/strategija je, da svoje stranke obravnava zelo individualno, ciljano na nevsiljivem ogla\u0161evanju. Naro\u010dnik \u017ee na svoji strani opravi ogromno dela z navzkri\u017eno segmentacijo in sledenjem strankam.<\/p>\n\n\n\n

Kak\u0161ni so bili rezultati?<\/h2>\n\n\n\n
    \n
  1. Facebook dinami\u010dna kampanja za ponovno tr\u017eenje smo uspe\u0161no vzpostavili v sodelovanju s skrbniki spletnega mesta Redoljub.<\/li>\n\n\n\n
  2. Cena na nakup, ki smo jo dosegali, je zna\u0161ala le 1,76 EUR.<\/li>\n<\/ol>\n\n\n\n

    Pregled akcije<\/strong><\/p>\n\n\n\n

    Doseg, konverzije in cena na konverzijo<\/strong>:<\/p>\n\n\n

    \n
    \"Rezultati<\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n
    \n
    \n

    Porabljen prora\u010dun<\/strong>:<\/p>\n\n\n\n

    \"Poraba<\/figure>\n<\/div>\n\n\n\n
    \n

    Skupna prodaja<\/strong>:<\/p>\n\n\n\n

    \"Nastavitev<\/figure>\n<\/div>\n\n\n\n
    \n

    Skupno \u0161tevilo nakupov<\/strong>:<\/p>\n\n\n\n

    \"FB<\/figure>\n<\/div>\n<\/div>\n\n\n\n

    Kako nam je uspelo<\/h2>\n\n\n\n

    Projekta smo se lotili korak za korakom:<\/p>\n\n\n\n

      \n
    1. Preglejte in analizirajte spletno trgovino.<\/li>\n\n\n\n
    2. Pregled Facebook ogla\u0161evalskega ra\u010duna (Facebook Business Manager).<\/li>\n\n\n\n
    3. Priprava Facebook ogla\u0161evalskega ra\u010duna za postavitev dinami\u010dnega ponovnega tr\u017eenja.<\/li>\n\n\n\n
    4. Priprava ustreznih smernic\/dokumentacije za vzpostavitev dinami\u010dnega ponovnega tr\u017eenja, ki smo jo predali naro\u010dnikovi programski ekipi.<\/li>\n\n\n\n
    5. V \u010dasu vzpostavitve dinami\u010dnega ponovnega tr\u017eenja smo nudili podporo programski ekipi pri izdelavi produktnega kataloga.<\/li>\n\n\n\n
    6. Pregledali smo ustreznost pripravljenega kataloga izdelkov.<\/li>\n\n\n\n
    7. Katalog izdelkov smo umestili na naro\u010dnikov Facebook ogla\u0161evalski ra\u010dun.<\/li>\n\n\n\n
    8. Celotno namestitev kataloga izdelkov smo izvedli v okviru Facebook ogla\u0161evalskega ra\u010duna (dinamiko osve\u017eevanja kataloga izdelkov obravnavamo skupaj).<\/li>\n\n\n\n
    9. Priprava okolja za postavitev dinami\u010dnih oglasov za ponovno tr\u017eenje.<\/li>\n\n\n\n
    10. Skupaj z naro\u010dnikom smo identificirali ustrezne ciljne skupine.<\/li>\n\n\n\n
    11. Po namestitvi smo preizkusili ustreznost kataloga izdelkov.<\/li>\n<\/ol>\n\n\n\n

      Zaklju\u010dek<\/h2>\n\n\n\n

      Projekt je presegel zastavljeni cilj, saj je trenutna cena (1,76 EUR) na nakup precej ni\u017eja od prvotno na\u010drtovane (3 EUR), hkrati pa smo dosegli veliko \u0161tevilo kvalitetnih klikov (17.000 +) in izjemno kvaliteten doseg (83.000).<\/p>\n\n\n\n

      Poudariti je treba, da so rezultati nadpovpre\u010dni, \u0161e posebej zato, ker je stranka dobro opravila svoje delo in dobro poznala svoje potencialne stranke.<\/p>\n\n\n\n

      Kot omenjeno, je naro\u010dnikovo stali\u0161\u010de jasno, da svojih obstoje\u010dih in potencialnih kupcev ne \u201cspama\u201d z zanje nepomembnimi reklamnimi vsebinami. Poudarek je predvsem na tem, da je oglasna vsebina ciljno usmerjena glede na fazo nakupa obstoje\u010dega ali potencialnega kupca.<\/p>\n\n\n\n

      Ta \u0161tudija primera je dober primer, kako lahko digitalna agencija sodeluje z naro\u010dnikom, ki se zaveda pomena jasne in ciljne komunikacije.<\/p>\n\n\n\n

      Potrebujete pomo\u010d pri nastavitvi dinami\u010dnega ponovnega tr\u017eenja na Facebooku? Kontaktirajte nas<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

      Find out how Facebook dynamic remarketing for a B2B client brought in additional 3766 purchases that netted 225.573,32\u20ac with only 6.634,46\u20ac Facebook ad spend. Let’s … <\/p>\n

      Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b-300x225.png",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b-768x576.png",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Facebook-dynamic-remarketing-setup-for-b2b.png",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":22,"uagb_excerpt":"Find out how Facebook dynamic remarketing for a B2B client brought in additional 3766 purchases that netted 225.573,32\u20ac with only 6.634,46\u20ac Facebook ad spend. Let’s ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":8,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"predecessor-version":[{"id":10675,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1183\/revisions\/10675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2305"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}