{"id":1136,"date":"2020-04-22T23:39:05","date_gmt":"2020-04-22T23:39:05","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1136"},"modified":"2025-03-17T22:32:02","modified_gmt":"2025-03-17T22:32:02","slug":"mesecno-nacrtovanje","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/monthly-planning\/","title":{"rendered":"Zakaj je mese\u010dno na\u010drtovanje klju\u010dnega pomena za va\u0161 obstanek na trgu?"},"content":{"rendered":"<p>O\u010ditno je, da bo digitalni svet ostal in da je digitalna transformacija nujna za pre\u017eivetje in rast va\u0161ega podjetja. Vendar pa uspeh v digitalnem svetu ni tako enostaven kot pred 10 leti.<\/p>\n\n\n\n<p>Konkurenca je huda, pozornost na\u0161e ciljne publike vse dra\u017eja, kaj torej storiti? Nenehno vlaganje v ve\u010dji obisk na\u0161ih spletnih strani postaja zelo drago, a hkrati neizogibno.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"348\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-planning-for-businesses.jpg\" alt=\"Mese\u010dno na\u010drtovanje za podjetja\" class=\"wp-image-1138\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-planning-for-businesses.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-planning-for-businesses-300x131.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-planning-for-businesses-768x334.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Brez na\u010drtovanja je zelo malo verjetno, da bomo dosegli rezultate<\/h2>\n\n\n\n<p>Vendar veliko podjetij \u0161e vedno vodi svoje projekte brez jasnega na\u010drta.<\/p>\n\n\n\n<p>Mnogi od njih so preve\u010d zaposleni s tekom na hr\u010dkovem kolesu, namesto da bi stopili korak nazaj in pogledali na svoj posel iz pti\u010dje perspektive.<\/p>\n\n\n\n<p>To ni zelo lahko storiti, vendar je zelo koristno, ko vidite prve rezultate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obstaja veliko stvari ki jih moramo upo\u0161tevati, da bo na\u0161 projekt uspel<\/h2>\n\n\n\n<p>Danes bi rad predlagal preprost model na\u010drtovanja, ki je u\u010dinkovit, \u010de si vzamemo \u010das za analizo rezultatov prej\u0161njega meseca (KPI) in dolo\u010dimo nov mese\u010dni na\u010drt na podlagi dejstev in \u0161tevilk ter se posku\u0161amo izogniti subjektivnim zaklju\u010dkom.<\/p>\n\n\n\n<p>Predlagani model na\u010drtovanja je sestavljen iz 3 elementov, ki jih moramo upo\u0161tevati.<\/p>\n\n\n\n<p><strong>1.) Mese\u010dni na\u010drt prora\u010duna<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skupni prora\u010dun (izra\u010dunan glede na rezultate prej\u0161njega meseca\/leta)<\/li>\n\n\n\n<li>Prora\u010dun za vsak kanal posebaj<\/li>\n\n\n\n<li>Pove\u010danje prora\u010duna (pripravljen za vlaganje v primeru nepri\u010dakovanih prilo\u017enosti)<\/li>\n<\/ul>\n\n\n\n<p><strong>2.) Mese\u010dni plan prodaje<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skupni ciljni prihodek<\/li>\n\n\n\n<li>Ciljni prihodek na kanal<\/li>\n\n\n\n<li>Ciljni CPO (cena na naro\u010dilo v %) in najni\u017eji\/najvi\u0161ji CPO<\/li>\n\n\n\n<li>Ciljna ROI (donosnost nalo\u017ebe %) in min.\/maks. ROI<\/li>\n<\/ul>\n\n\n\n<p><strong>3.) Mese\u010dni na\u010drt komuniciranja<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Glavna tema meseca<\/li>\n\n\n\n<li>Dolo\u010dene ponudbe (izdelki ali storitve, ki jih \u017eelimo promovirati)<\/li>\n\n\n\n<li>Posebne mese\u010dne ponudbe ali akcije (\u010drni petek itd.)<\/li>\n\n\n\n<li>Dnevni komunikacijski na\u010drt (raz\u010dlenjen za vsak kanal)<\/li>\n\n\n\n<li>Vsebinski na\u010drt (Pisanje besedil, grafike, videi)<\/li>\n<\/ul>\n\n\n\n<p>Mese\u010dno na\u010drtovanje je cikel, ki ga je treba izvajati na vseh ravneh znotraj organizacije. Vsak nov na\u010drt naj se za\u010dne z objektivno analizo rezultatov prej\u0161njega meseca in glede na te rezultate oblikujemo jasen in akcijsko naravnan na\u010drt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dek<\/h2>\n\n\n\n<p>Samo z rednim mese\u010dnim na\u010drtovanjem lahko razvijemo pravo zavedanje in razumevanje tega, kaj deluje in kaj ne in temu pravimo proces optimizacije.<\/p>\n\n\n\n<p>Pomembno je, da vsako podjetje po\u010dasi razvije svojo metodo, ki mu ustreza, vendar bodo nekateri elementi mese\u010dnega planiranja vedno ostali prisotni.<\/p>","protected":false},"excerpt":{"rendered":"<p>O\u010ditno je, da je digitalni svet tu, da ostane in da je digitalna transformacija nujna za pre\u017eivetje va\u0161ega podjetja in \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Zakaj je mese\u010dno na\u010drtovanje klju\u010dnega pomena za va\u0161 obstanek na trgu?\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/monthly-planning\/#more-1136\" aria-label=\"Preberite ve\u010d o Zakaj je mese\u010dno na\u010drtovanje klju\u010dnega pomena za va\u0161 obstanek na trgu?\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":2374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Monthly-business-planning.jpg",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":0,"uagb_excerpt":"It is obvious that the digital world is here to stay and that digital transformation is necessary in order for your business to survive and ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":2,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":9160,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1136\/revisions\/9160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2374"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}