{"id":1116,"date":"2020-04-21T14:15:31","date_gmt":"2020-04-21T14:15:31","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1116"},"modified":"2026-06-10T14:44:00","modified_gmt":"2026-06-10T14:44:00","slug":"povecanje-seznama-narocnikov-na-e-posto","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/increasing-email-subscribers-list\/","title":{"rendered":"Pove\u010danje baze email kontaktov brez pove\u010danja pla\u010dljivega ogla\u0161evanja"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Pove\u010danje baze email kontaktov brez pove\u010danja pla\u010dljivega ogla\u0161evanja<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>ZA\u010cNITE TUKAJ<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Ve\u010dina nas ceni dobro podporo strankam pri obisku zdravstvenega centra, salona ali katere koli druge vrste terapevta. Dobra in prijazna podpora strankam je neposredno povezana z zadovoljnimi strankami, ki so pripravljene kupiti in porabiti ve\u010d. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Podobno je bilo z na\u0161o stranko, ki je \u017ee imela obstoje\u010do spletno stran, vendar ta ni dajala \u017eelenih merljivih rezultatov.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Stranka<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">STAR TIM d.o.o, za spletno stran centertkm.com, posve\u010dena tradicionalni kitajski medicini.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Njihov center je postal eden najbolj znanih centrov tradicionalne kitajske medicine (TCMC) v Sloveniji. Bistveno za TCMC je, da si prizadeva za celostno re\u0161evanje zdravstvenih te\u017eav in odpravljanje vzrokov bolezni, ne pa le za zdravljenje simptomov. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Po TCMC se bolezen pojavi zaradi poru\u0161enega ravnovesja v telesu, zato si TCMC prizadeva uravnote\u017eiti delovanje celotnega \u010dlove\u0161kega sistema.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strokovnjaka za digitalni marketing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Uro\u0161@D-Studio Consulting (vodja projektov)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Matej@D-Studio Consulting (direktor)<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Izziv<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Stranka je bila preve\u010d odvisna le od pla\u010dljivega ogla\u0161evanja (Google in Facebook oglasi) in promocije svojih storitev s popusti, ne pa od jasne komunikacije svoje edinstvene vrednostne ponudbe ob pravem \u010dasu, na pravem mestu in pravi osebi. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Da bi bili manj odvisni od pla\u010dljivega ogla\u0161evanja, so morali zgraditi svojo bazo podatkov, s katero so morali vzpostaviti odnos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Izziv, s katerim se je soo\u010dil D-Studio, je bil zelo majhen seznam naro\u010dnikov na e-po\u0161to (696) in slabi rezultati njihovih kampanj e-po\u0161tnega tr\u017eenja. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Stranka ni izvajala nobenih aktivnih kampanj za \u0161iritev svoje e-po\u0161tne baze podatkov, zato smo morali vzpostaviti strategijo, ki bi maksimizirala u\u010dinkovitost njihove obstoje\u010de nalo\u017ebe v digitalni marketing.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj je bil cilj<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Pove\u010dati seznam naro\u010dnikov na e-po\u0161to za 300% v 12 mesecih z avtomatizirano in intimno komunikacijo ter brez pove\u010danja nalo\u017eb v pla\u010dljivo ogla\u0161evanje.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj je bilo narejeno<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Definiranje KPI-jev<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Z naro\u010dnikom smo se najprej dogovorili za optimizacijo naslednjih klju\u010dnih kazalnikov uspe\u0161nosti (KPI):&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Stopnja konverzije leadov<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u0160tevilo leadov (e-naslovi)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Stopnja odprtih e-po\u0161tnih sporo\u010dil (OR)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Razmerje med prikazi in kliki (CTR) e-po\u0161tnih sporo\u010dil<\/span><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Fokusne storitve<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Stranka je \u017eelela pove\u010dati prodajo:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Akupunktura<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Moxibustia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ventuze<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Aurikuloterapija<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Akcijski na\u010drt<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Kot optimalno stro\u0161kovno u\u010dinkovito re\u0161itev smo strankam predlagali sistem za generiranje potencialnih strank na lokaciji, ki deluje na njihovi spletni strani. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sistem je na proaktiven na\u010din motiviral obiskovalce spletne strani, ki \u0161e niso bili pripravljeni postati stranke, da naredijo naslednji korak k temu, da postanejo stranke, in se naro\u010dijo na njihov seznam e-po\u0161te (Opt-in). V ta namen nismo dodali nobenih novih sistemov ali storitev, temve\u010d smo preprosto optimizirali in maksimizirali obstoje\u010de.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izvedba<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Za vsako od 4 klju\u010dnih storitev stranke, za\u010den\u0161i z akupunkturo, smo vzpostavili inteligenten prodajni lijak. Strategija za vsako storitev je imela 5 korakov.<\/span><\/p>\n\n\n\n<p><strong>1.) Optimizacija Google Ads<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Optimizacija pla\u010dljivega ogla\u0161evanja, ki pripelje najustreznej\u0161e obiskovalce na spletno stran strank (Google Ads)<\/span><\/p>\n\n\n\n<p><strong>2.) Optimizacija ciljne strani<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Posameznik klikne na oglas, ki ga preusmeri na podstran, kjer je predstavljena akupunktura. Za doseganje ciljnih rezultatov smo morali optimizirati obstoje\u010de ciljne strani.<\/span><\/p>\n\n\n\n<p><strong>3.) Lead Magnet<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ko se pomaknete navzdol do besedila, se odpre pojavno okno s povabilom, da po e-po\u0161ti prejmete ve\u010d ustreznih informacij. Kot spodbuda za prijavo se uporabljata brezpla\u010den diagnosti\u010dni pregled in popust 50% na prvo terapijo. To je tudi trenutek promocije prodaje.<\/span><\/p>\n\n\n\n<p><strong>4.) Samodejno zahvalno e-po\u0161tno sporo\u010dilo<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Po oddaji posameznik samodejno prejme zahvalno e-po\u0161to skupaj z navodili za uporabo brezpla\u010dnega diagnosti\u010dnega pregleda in popustom 50% na prvo terapijo.<\/span><\/p>\n\n\n\n<p><strong>5. Samodejna sekvenca e-sporo\u010dil<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Avtomatizacija 4 nadaljnjih e-po\u0161tnih sporo\u010dil sledi v naslednjem zaporedju<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Avtoriteta \u2013 Vsebina za pove\u010danje verodostojnosti<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Grajenje odnosa \u2013 Vsebina za gradnjo odnosa<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prilo\u017enost \u2013 Vsebina za pospe\u0161evanje prodaje<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Vrednost \u2013 Dodana vrednost za bralca<\/span><\/li>\n<\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultat<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Glavni cilj: <span style=\"font-weight: 400;\">Pove\u010dan seznam naro\u010dnikov na e-po\u0161to za 359% v 12 mesecih (presegli smo cilj za 59%).<\/span><\/b><\/li>\n\n\n\n<li>Sekundarni cilj: <span style=\"font-weight: 400;\">Pove\u010dana spletna prodaja vseh 4 storitev za 8%.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dek<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Obstaja veliko razli\u010dnih metod za izbolj\u0161anje monetizacije prometa na va\u0161i spletni strani, ena od njih pa je tudi vzpostavitev avtomatizirane e-po\u0161tne komunikacije z obiskovalci spletne strani glede na njihovo vedenje.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To smo naredili za centertkm.com kot re\u0161itev po meri, prilagojeno natan\u010dno njihovim potrebam in klju\u010dnim kazalnikom uspe\u0161nosti, ki so zanje pomembni.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Podobno metodologijo za izgradnjo sistema za pridobivanje potencialnih strank na lokaciji je mogo\u010de uporabiti za katero koli vrsto podjetja, vendar je treba pristop vedno opredeliti glede na posebnosti poslovnega modela, ki ga \u017eelimo optimizirati.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Most of us appreciate good customer support when visiting a health center, saloon or any other kind of therapist. Good and friendly customer support is &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Pove\u010danje baze email kontaktov brez pove\u010danja pla\u010dljivega ogla\u0161evanja\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/increasing-email-subscribers-list\/#more-1116\" aria-label=\"Read more about Increasing email subscribers list with zero increase in paid advertising\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":12972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Increasing-email-subscribers-list-with-zero-increase-in-paid-advertising-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":0,"uagb_excerpt":"Most of us appreciate good customer support when visiting a health center, saloon or any other kind of therapist. Good and friendly customer support is ... 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