{"id":11100,"date":"2025-04-29T17:28:56","date_gmt":"2025-04-29T17:28:56","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=11100"},"modified":"2025-04-29T19:59:44","modified_gmt":"2025-04-29T19:59:44","slug":"avtenticnost-digitalnega-trzenja","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/digital-marketing-authenticity\/","title":{"rendered":"Iskren Pogovor o Digitalnem Marketingu, Blagovni Znamki in Umetni Inteligenci | Katja Bo\u017enik &amp; Andrej Vol\u010dan\u0161ek (6. epizoda)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Iskren Pogovor o Digitalnem Marketingu, Blagovni Znamki in Umetni Inteligenci | Katja Bo\u017enik &amp; Andrej Vol\u010dan\u0161ek<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep #6)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">V tej epizodi se poglobimo v temo <strong>avtenti\u010dnosti v digitalnem marketingu<\/strong>in razi\u0161\u010demo, kako se v tehnolo\u0161ko usmerjenem svetu prepletajo kreativnost, \u010dustvena inteligenca in gradnja blagovnih znamk.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Priprava scene<\/h2>\n\n\n\n<p>V \u010dasu, ko ima vsak dostop do istih digitalnih orodij in podatkov, kaj v resnici razlikuje blagovne znamke?<br>V tej osve\u017eujo\u010di epizodi podcasta <em>Prednost digitalnega dobrega po\u010dutja<\/em>raziskujemo, kaj je potrebno, da se danes na prenasi\u010denem digitalnem trgu resni\u010dno izstopa \u2014 avtenti\u010dno!<\/p>\n\n\n\n<p>Katja Bo\u017enik, strokovnjakinja za blagovne znamke in oblikovanje, ter Andrej Vol\u010dan\u0161ek, digitalni strateg z dvajsetletnimi izku\u0161njami, nas popeljeta v zakulisje kreativnega procesa \u2014 in izzoveta \u0161tevilne pogoste predstave o branding-u, marketingu in vse ve\u010dji vlogi umetne inteligence!<\/p>\n\n\n\n<p>Kar se za\u010dne kot pogovor o strategiji, hitro preraste v nekaj globljega: iskren razmislek o \u010dlove\u0161ki povezanosti, ustvarjalnosti in potrebi po \u010dustveni prisotnosti v svetu, kjer algoritmi vse bolj oblikujejo na\u0161e odlo\u010ditve.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spoznajte Gosta<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/katja-boznik\/\" target=\"_blank\" rel=\"noopener\">Katja Bo\u017enik<\/a><\/strong> \u2014 Strokovnjakinja za blagovne znamke in oblikovanje, osredoto\u010dena v ustvarjanje avtenti\u010dnih in \u010dustveno pomenljivih izku\u0161enj blagovne znamke.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/andrejvolcansek\/\" target=\"_blank\" rel=\"noopener\">Andrej Vol\u010dan\u0161ek<\/a><\/strong> \u2014 Izku\u0161en strateg digitalnega marketinga, specializiran v rast spletne prodaje in \u0161iritev na mednarodne trge.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni poudarki<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zakaj je resni\u010dna blagovna znamka zgrajena na \u010dustveni povezanosti \u2014 in ne le na logotipih ali barvah.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako ustvarjalni procesi in \u010dustvena inteligenca prispevajo k ve\u010dji odpornosti blagovnih znamk.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zakaj je pristop \u00bbnazaj k osnovam\u00ab prihodnost uspe\u0161nega marketinga.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kaj umetna inteligenca lahko, in \u010desa ne more,  nadomestiti v ustvarjalnem procesu.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako morajo sodobne blagovne znamke uravnote\u017eiti tehnolo\u0161ko usmerjene strategije z avtenti\u010dnim pripovedovanjem zgodb.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lekcije, pridobljene skozi desetletja pomo\u010di podjetjem pri rasti v spletnem okolju.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Oglejte si celoten pogovor<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pravi pogovor o digitalnem tr\u017eenju, blagovni znamki in AI | Katja Bo\u017enik &amp; Andrej Vol\u010dan\u0161ek | 6. epizoda\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/I-6h_D62ZMw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je Avtenti\u010dnost v Digitalnem Marketingu Ve\u010d kot le Modna Muha<\/h2>\n\n\n\n<p>Prava avtenti\u010dnost v digitalnem marketingu pomeni, da se dosledno, ustvarjalno in z iskrenim namenom pojavite pred svojim ob\u010dinstvom. In prav to Katja in Andrej razkrivata v tej epizodi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nepozabni Citati<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00bbAvtenti\u010dnost ni strategija. Je nuja.\u00ab \u2014 Katja Bo\u017enik<\/p>\n\n\n\n<p>\u00bbBlagovne znamke, ki pre\u017eivijo dolgoro\u010dno, so tiste, ki razmi\u0161ljajo druga\u010de \u2014 in ostanejo zveste svojemu bistvu.\u00ab \u2014 Andrej Vol\u010dan\u0161ek<\/p>\n\n\n\n<p>\u00bbBrez resni\u010dne \u010dustvene povezanosti vas niti najbolj\u0161i marketin\u0161ki podatki ne pripeljejo nikamor.\u00ab \u2014 Katja Bo\u017enik<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je to pomembno za va\u0161e podjetje<\/h2>\n\n\n\n<p>Kot Katja in Andrej jasno predstavita, <a href=\"https:\/\/dstudio.consulting\/sl\/raziskovanje-sveta-digitalnega-marketinga\/\">digitalni svet<\/a> postaja \u010dedalje bolj kompleksen in konkuren\u010den. Za dolgoro\u010dni uspeh ne bodo dovolj zgolj nove tehnologije, prodajni lijak ali KPI-ji \u2014 temve\u010d bo potrebno marketingu znova vdahniti \u010dlove\u010dnost. Gre za zavedanje, da se za vsakim zaslonom skriva oseba, ki i\u0161\u010de resni\u010dno povezanost, vrednost in avtenti\u010dnost.<\/p>\n\n\n\n<p>Ta epizoda je opomnik, da prihodnost pripada blagovnim znamkam, in tr\u017enikom, ki dajejo prednost premi\u0161ljeni ustvarjalnosti pred bli\u017enjicami in strate\u0161ki globini pred povr\u0161inskimi taktikami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ste pripravljeni narediti korak naprej?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Naro\u010dite se na na\u0161 podcast<\/strong><\/a> za ve\u010d strokovnih uvidov iz D-Studia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u017delite pomo\u010d pri marketin\u0161ki strategiji? <strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas \u0161e danes!<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p>Ostanite v koraku s trendi v industriji s strokovnimi vpogledi <a href=\"https:\/\/dstudio.consulting\/sl\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Postavitev scene V dobi, ko ima vsakdo dostop do enakih digitalnih orodij in podatkov, kaj resni\u010dno lo\u010di blagovne znamke od drugih? V tej osve\u017eujo\u010di epizodi \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Pravi pogovor o digitalnem tr\u017eenju, blagovni znamki in AI | Katja Bo\u017enik &amp; Andrej Vol\u010dan\u0161ek (6. epizoda)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/digital-marketing-authenticity\/#more-11100\" aria-label=\"Preberite ve\u010d o Real Talk on Digital Marketing, Branding &amp; AI | Katja Bo\u017enik &amp; Andrej Vol\u010dan\u0161ek (6. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":11111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-11100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek.webp",1280,720,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek-150x150.webp",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek-300x169.webp",300,169,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek-768x432.webp",768,432,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek-1024x576.webp",1024,576,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek.webp",1280,720,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek.webp",1280,720,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek-18x10.webp",18,10,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/04\/Real-Talk-on-Digital-Marketing-Branding-AI-Katja-Boznik-Andrej-Volcansek.webp",220,124,false]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"Setting the Scene In an age where everyone has access to the same digital tools and data, what truly sets brands apart?In this refreshing episode ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/11100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=11100"}],"version-history":[{"count":6,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/11100\/revisions"}],"predecessor-version":[{"id":11117,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/11100\/revisions\/11117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/11111"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=11100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=11100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=11100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}