{"id":1094,"date":"2020-04-21T13:21:23","date_gmt":"2020-04-21T13:21:23","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1094"},"modified":"2025-03-17T22:35:03","modified_gmt":"2025-03-17T22:35:03","slug":"nastavitev-google-analytics-za-wellness-podjetje","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/google-analytics-setup-for-wellness-company\/","title":{"rendered":"\u0160tudija primera: kako je pravilna nastavitev Googlove analitike izbolj\u0161ala kakovost podatkov za wellness podjetje"},"content":{"rendered":"<p>Vsaka spletna poslovna prisotnost ima cilj. Toda koliko jih resni\u010dno spremlja, kako so njihovi cilji resni\u010dno uspe\u0161ni? V tej \u0161tudiji primera vam bomo pokazali, kako smo speljali te poslovne cilje in jim sledili z Google Analytics s pristopom za spletno prodajo.<\/p>\n\n\n\n<p>Spletne strani so postale eno glavnih orodij za pospe\u0161evanje in izbolj\u0161anje prodaje v gostinstvu in turizmu.<\/p>\n\n\n\n<p>Na\u0161a stranka, podjetje <a href=\"https:\/\/thermana.si\/\" target=\"_blank\" rel=\"noopener\">Thermana La\u0161ko<\/a> je odli\u010den primer, kako lahko podjetja razi\u0161\u010dejo prilo\u017enosti, ki jih ponuja e-trgovina za rast industrije dobrega po\u010dutja.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"367\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Thermana-La\u0161ko-wellness-case-study.jpg\" alt=\"Thermana La\u0161ko wellness \u0161tudija primera\" class=\"wp-image-1124\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Thermana-La\u0161ko-wellness-case-study.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Thermana-La\u0161ko-wellness-case-study-300x138.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Thermana-La\u0161ko-wellness-case-study-768x352.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>\u010ce \u017eelite \u017eelite sprejemai odlo\u010ditve na podlagi podatkov, morate zaupati svojim podatkom in izkoristiti najnovej\u0161e zmo\u017enosti sledenja.<\/p>\n\n\n\n<p>V tem primeru smo uporabili prednosti izbolj\u0161anega sledenja e-commerce v Google Analytics.<\/p>\n\n\n\n<p>Izbolj\u0161ano e-commerce sledenje omogo\u010da merjenje interakcij uporabnikov z izdelki na spletni trgovini v celotni uporabni\u0161ki nakupovalni izku\u0161nji, vklju\u010dno z prikazi izdelkov, kliki izdelkov, ogledom podrobnosti o izdelku, dodajanjem izdelka v nakupovalno ko\u0161arico, spro\u017eitvijo postopka zaklju\u010dka nakupa, transakcijami, in vra\u010dila.<\/p>\n\n\n\n<p>Lahko re\u010demo, da integracija morda ne bo hitra in enostavna in verjetno se boste na poti sre\u010dali s \u0161tevilnimi izzivi. Zahteva razumevanje javascripta in kodiranja, ki ga ne obvlada vsak. Ampak, je vredno truda!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izziv<\/h2>\n\n\n\n<p>\u010ce uporabljate samo \u00bbobi\u010dajen\u00ab star Google Analytics, zamujate ogromno dragocenih in brezpla\u010dnih podatkov, ki bi vam lahko pomagali pove\u010dati prihodek, sodelovanje in klike. Tako je bilo z na\u0161o stranko Thermana La\u0161ko.<\/p>\n\n\n\n<p>Pri staremu Analytics so se podatki zbirajo po nakupu, obi\u010dajno z uporabo ciljne strani, kot je va\u0161a \u00bbstran z zahvalo\u00ab. Sledite lahko \u0161tevilu prikazov, stopnji konverzije in vrednosti te prodaje.<\/p>\n\n\n\n<p>Tudi to so vse koristne stvari. \u010ce ste napreden uporabnik, morda celo sledite, primerjate in analizirate druge statisti\u010dne podatke, da boste la\u017eje sprejemali tr\u017ene odlo\u010ditve. Tudi to je v redu.<\/p>\n\n\n\n<p>Toda ali ne bi bilo lepo imeti koristne podatke o vedenju strank PRED nakupom in po njem?<\/p>\n\n\n\n<p>Na primer, \u010de nimate ustreznih nastavitev za izbolj\u0161an e-commerce, zamujate podatke, kot je ta:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-tracking-code-setup.png\" alt=\"Nastavitev kode za sledenje Analytics\" class=\"wp-image-1110\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-tracking-code-setup.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-tracking-code-setup-300x158.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-tracking-code-setup-768x403.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Re\u0161itev<\/h2>\n\n\n\n<p>Prvi izziv pri prehodu na okolje, ki bolj temelji na podatkih, je iskanje ljudi s pravimi ve\u0161\u010dinami.<\/p>\n\n\n\n<p>D-Studio ima analiti\u010dne strokovnjake in razvijalce, ki vam lahko pomagajo pri prehodu na \u00bbnovo pot\u00ab. Analiza celotne poti stranke \u2013 od prihoda na stran do nakupa in celo vrnitve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultate<\/h2>\n\n\n\n<p>Vsem na\u0161im strankam koristi revizija Google Analytics za pomo\u010d pri odkrivanju te\u017eav, kot so zgoraj navedene te\u017eave. Na\u0161 cilj je vrniti na\u0161e stranke na pot k uspehu pri zbiranju podatkov in analizi \u2013 tako da zaupamo njihovim podatkom in se izognemo tveganju, da bi izbrali napa\u010dno pot, \u010de \u017ee od za\u010detka presko\u010dimo na\u010drtovanje strategije.<\/p>\n\n\n\n<p>Ko je nastavitev kon\u010dana, imate osnovo za razvoj pravilnih tr\u017enih strategij. Vedeli boste, kateri kanali vam prina\u0161ajo denar, vedeli boste, kateri kanali so med seboj povezani, in lahko prilagodite svoj prora\u010dun, da pove\u010date donosnost nalo\u017ebe.<\/p>\n\n\n\n<p>To je nekaj podatkov, ki jih Thermana zdaj lahko analizira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pregled uspe\u0161nosti spletne prodaje: prihodek, CR, transakcije kot tudi povpre\u010dna vrednost naro\u010dila, tr\u017eenje (kampanje, interne promocije, koda kupona, partnerstvo), najbolj prodajani izdelki (glede na izdelek, kategorijo in znamko).<\/li>\n\n\n\n<li>Nakupovalno vedenje: omogo\u010da vam, da vidite \u0161tevilo sej, ki so vklju\u010devale posamezno stopnjo va\u0161ega nakupovalne poti, koliko sej se je nadaljevalo od enega koraka do drugega in koliko jih je zapustilo pot na vsaki stopnji.<\/li>\n\n\n\n<li>Vedenje pri zaklju\u010dku nakupa: omogo\u010da analizo to\u010dk izstopa na poti nakupa in omogo\u010da ustvarjanje segmentov na podlagi teh podatkov.<\/li>\n\n\n\n<li>U\u010dinkovitost izdelka: prihodek na izdelek, kupljena koli\u010dina, povpre\u010dna cena, znesek vra\u010dil in procent zaklju\u010denih nakupov.<\/li>\n\n\n\n<li>Prodajna uspe\u0161nost: ID transakcije, prihodek, davek, po\u0161tnina, znesek vra\u010dila in koli\u010dina prodanih izdelkov.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Za konec \u2026<\/h2>\n\n\n\n<p>Izbolj\u0161ana preglednost spletne prodaje vam omogo\u010da bolj\u0161i in mo\u010dnej\u0161i vpogled v nakupovalno vedenje va\u0161ih obiskovalcev.<\/p>\n\n\n\n<p>Pomaga vam pri segmentiranju in analizi va\u0161ih podatkov ter pri odkrivanju odnosov med va\u0161imi tr\u017enimi akcijami, anga\u017eiranostjo uporabnikov in transakcijami.<\/p>\n\n\n\n<p>Navsezadnje je to va\u0161 posel. Napredne nastavitve pa vam dajo orodja, s katerimi ga naredite mo\u010dnej\u0161ega, bolj\u0161ega in donosnej\u0161ega.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vsaka spletna poslovna prisotnost ima cilj. Toda koliko jih resni\u010dno spremlja, kako so njihovi cilji resni\u010dno uspe\u0161ni? V tej \u0161tudiji primera bomo pokazali \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"\u0160tudija primera: kako je pravilna nastavitev Googlove analitike izbolj\u0161ala kakovost podatkov za wellness podjetje\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/google-analytics-setup-for-wellness-company\/#more-1094\" aria-label=\"Preberite ve\u010d o \u0161tudiji primera: kako je pravilna nastavitev Googlove analitike izbolj\u0161ala kakovost podatkov za podjetje za dobro po\u010dutje\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":2385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide-300x225.png",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide-768x576.png",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Analytics-setup-guide.png",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":1,"uagb_excerpt":"Every online business presence has a goal. But how many of them really track how their goals really perform? In this case study, we\u2019ll show ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=1094"}],"version-history":[{"count":8,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1094\/revisions"}],"predecessor-version":[{"id":10677,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1094\/revisions\/10677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2385"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=1094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=1094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=1094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}