{"id":10862,"date":"2025-03-27T22:50:46","date_gmt":"2025-03-27T22:50:46","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=10862"},"modified":"2025-05-31T12:32:33","modified_gmt":"2025-05-31T12:32:33","slug":"strategija-notranjega-dela-boljsega-trznika","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/better-marketer-inner-work-ai-strategy\/","title":{"rendered":"Kako postati bolj\u0161i marketingar? | Toma\u017e Kastelec &amp; Paul Vratusha (Epizoda 5)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Kako postati bolj\u0161i marketingar? | Toma\u017e Kastelec &amp; Paul Vratusha<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep. #5)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Kaj imajo skupnega osebnostna rast, strate\u0161ki fokus in umetna inteligenca \u2014 in zakaj so klju\u010dni za sodobne marketingarje.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V tej epizodi<\/h2>\n\n\n\n<p>Razi\u0161\u010demo, kaj v resnici pomeni postati bolj\u0161i marketingar v dana\u0161njem hitro spreminjajo\u010dem se svetu. V tokratnem pogovoru <a href=\"https:\/\/www.linkedin.com\/in\/paul-mario-vratusha-5936495a\/\" target=\"_blank\" rel=\"noopener\">Paul Vratusha<\/a> in <a href=\"https:\/\/www.linkedin.com\/in\/tomaz-kastelec-428157168\/\" target=\"_blank\" rel=\"noopener\">Toma\u017e Kastelec<\/a> delita brez\u010dasne uvide o osebni rasti, marketin\u0161ki odli\u010dnosti in vlogi novih tehnologij, kot je umetna inteligenca.<\/p>\n\n\n\n<p>Pogovor vodi <a href=\"https:\/\/www.linkedin.com\/in\/jan-bilodjeri%C4%8D-4928b428b\/\" target=\"_blank\" rel=\"noopener\">Jan Bilodjeri\u010d<\/a>\u2013 preplet duhovne globine in prakti\u010dne strategije, ki razkriva, kako notranja disciplina, radovednost in zavestna uporaba tehnologije ustvarjajo u\u010dinek, ki resni\u010dno \u0161teje.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni poudarki<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mo\u010d notranjega dela<\/strong> \u2013 Usklajenost uma, telesa, srca in du\u0161e je temelj ustvarjalnosti in visoke u\u010dinkovitosti sodobnega marketingarja.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Znanje je praksa<\/strong> \u2013 Ostanite prilagodljivi in poni\u017eni. Ko pomisli\u0161, da obvlada\u0161 marketing, si \u017ee v zaostanku.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UI kot orodje, ne gospodar<\/strong> \u2013 Tehnologija lahko pove\u010da rezultate \u2013 a le, \u010de jo uporabljamo zavestno.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fokus in namen vodita do rezultatov<\/strong> \u2013 Ostrina va\u0161ega namena dolo\u010da va\u0161 vpliv.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pripovedovanje zgodb ne bo nikoli izumrlo<\/strong> \u2013 Ostaja najmo\u010dnej\u0161e marketin\u0161ko orodje, ki ga imamo na voljo.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:var(--base-3)\" class=\"has-inline-color has-global-color-9-color\">Gosta v sredi\u0161\u010du<\/mark><\/h2>\n\n\n\n<p><strong>Paul Vratusha<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soustanovitelj, D-Studio Consulting<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paul zdru\u017euje desetletja podjetni\u0161kih izku\u0161enj z globokim filozofskim razumevanjem in soustvarja model zavestne rasti v D-Studiu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Toma\u017e Kastelec<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialist za strate\u0161ke nalo\u017ebe v pla\u010dljive medije<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toma\u017e je performance marketingar, ki temelji na disciplini, znanju in samorefleksiji. Verjame, da se notranja jasnost odra\u017ea v zunanjih rezultatih.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj poslu\u0161ati to epizodo?<\/h2>\n\n\n\n<p>Izvedite, kako lahko osebna disciplina, neprekinjeno u\u010denje in strate\u0161ka uporaba umetne inteligence vodijo do uspeha v marketingu. Paul in Toma\u017e ponujata edinstveno kombinacijo modrosti in tehni\u010dnega znanja, ki ti pomaga razumeti, kako notranja zavest poganja profesionalno u\u010dinkovitost \u2013 in vas naredi bolj\u0161ega marketingarja.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Oglejte si celotno epizodo<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Kako postati bolj\u0161i tr\u017enik? | Toma\u017e Kastelec &amp; Paul Vratusha | 5. epizoda\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3ahpdSyuZ7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cVsi imamo \u010darobno palico. Vpra\u0161anje je \u2014 ali imamo pogum, da jo uporabimo?\u201d<\/p>\n\n\n\n<p>\u201cHvale\u017enost je mati prejemanja.\u201d<\/p>\n\n\n\n<p>\u201cUI je le en element znotraj mnogo \u0161ir\u0161e inteligence.\u201d<\/p>\n\n\n\n<p>\u201cKo re\u010de\u0161, da si mojster, si \u017ee zaostal.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je to pomembno za va\u0161e podjetje<\/h2>\n\n\n\n<p>V svetu, polnem \u0161uma, nas ta epizoda spomni, da sta zavest in globoko delo resni\u010dna diferenciala.\nNe glede na to, ali ste ustanovitelj, marketingar ali vodja \u2014 ta epizoda vam pomaga znova najti osredoto\u010denost.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cTu smo zato, da prina\u0161amo vrednost \u2013 ne zgolj prodajamo, ampak dvigujemo zavedanje in podpiramo rast.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ste pripravljeni narediti korak naprej?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Naro\u010dite se na na\u0161 podcast<\/strong><\/a> za ve\u010d strokovnih uvidov iz D-Studia.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u017delite pomo\u010d pri marketin\u0161ki strategiji? <strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas \u0161e danes!<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p>Ostanite v koraku s trendi v industriji s strokovnimi vpogledi <a href=\"https:\/\/dstudio.consulting\/sl\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na Spotify<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>V tej epizodi raziskujemo, kaj je resni\u010dno potrebno, da postanemo bolj\u0161i marketingar v dana\u0161njem nenehno razvijajo\u010dem se svetu. Pridru\u017eite se Paulu Vratushi in Toma\u017eu Kastelcu kot \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Kako postati bolj\u0161i tr\u017enik? | Toma\u017e Kastelec &amp; Paul Vratusha (Epizoda 5)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/better-marketer-inner-work-ai-strategy\/#more-10862\" aria-label=\"Preberite ve\u010d o tem, kako postati bolj\u0161i tr\u017enik? | Toma\u017e Kastelec in Paul Vratusha (5. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":10966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-10862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/How-to-Become-a-Better-Marketer.png",220,115,false]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"In This Episode We explore what it really takes to become a better marketer in today\u2019s ever-evolving world. Join Paul Vratusha and Toma\u017e Kastelec as ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=10862"}],"version-history":[{"count":16,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10862\/revisions"}],"predecessor-version":[{"id":11929,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10862\/revisions\/11929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/10966"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=10862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=10862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=10862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}