{"id":1061,"date":"2020-04-16T11:24:26","date_gmt":"2020-04-16T11:24:26","guid":{"rendered":"https:\/\/d-studio-consulting.com\/nova\/?p=1061"},"modified":"2025-03-17T22:38:21","modified_gmt":"2025-03-17T22:38:21","slug":"sonho-de-urso-umik","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/sonho-de-urso-retreat\/","title":{"rendered":"Sonho de Urso Retreat: Gradnja lifestyle blagovne znamke od za\u010detka"},"content":{"rendered":"<p>Ustvarjanje spletne prisotnosti in ciljnega trga prek digitalnih kanalov za ekolo\u0161ko kmetijo v Braziliji.<\/p>\n\n\n\n<p>Naro\u010dnik: MO Projetos e Empreendimentos Imobili\u00e1rios Ltda.<\/p>\n\n\n\n<p>Razvoj blagovne znamke in digitalna strategija: Paul@D-Studio Consulting<\/p>\n\n\n\n<p>Logotip in dizajn: Mint colibri<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stranka<\/h2>\n\n\n\n<p>Spletno tr\u017eenje je danes postalo klju\u010dno za ve\u010dino podjetij. Tukaj prikazujemo, kako so ekolo\u0161ko kmetijo, ki je \u0161la v ste\u010daj, obrnili na glavo z uporabo digitalnih orodij za promocijo svojih izdelkov.<\/p>\n\n\n\n<p>Na\u0161a stranka se nahaja v gorah Serra Mantequeira, Minas Gerais, Brazilija in jedostopna prete\u017eno po makadamskih cestah. Osamljenost in te\u017eave pri transportu predstavljajo edinstven izziv \u2013 kako ustvariti stabilen dohodek, da bo kmetija pre\u017eivela in raz\u0161irila svoje poslovanje.<\/p>\n\n\n\n<p>Kmetija je imela manj\u0161i dohodek od ekolo\u0161kih pridelkov in najemanje ko\u010d, a niti pribli\u017eno dovolj, da bi pre\u017eivela.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izziv<\/h2>\n\n\n\n<p>Ideja je bila ohraniti biodinami\u010dno posest in se izogniti komercialnemu onesna\u017eevanju. Poudarek je bil na konceptu wellness\/spa in omogo\u010diti razcvet favne\/flore.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-urso-resort.jpg\" alt=\"\" class=\"wp-image-2099\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-urso-resort.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-urso-resort-300x197.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-urso-resort-768x504.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Torej, kako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ciljati na dolo\u010deno ciljno skupino, ki si \u017eeli najeti prostore na odaljenih lokacijah<\/li>\n\n\n\n<li>Pove\u010dati prodajo biolo\u0161kih pridelkov<\/li>\n\n\n\n<li>Ohranitev mirnega na\u010dina \u017eivljenja<\/li>\n\n\n\n<li>Spodbujajte holisti\u010dnih dogodkov<\/li>\n\n\n\n<li>Obvarovanje habitata<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Re\u0161itev: Kaj smo ustvarili<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sonho de Urso Retreat: edinstvena identiteta, ki temelji na lastniku, lokaciji, atlantskem gozdu in njegovih elementih<\/li>\n\n\n\n<li>Spletno stran za najem\/prodajo kme\u010dkih hi\u0161ic in bio-pridelkov<\/li>\n\n\n\n<li>Facebook ra\u010dun za promocijo dogodkov, ciljne skupine, bloganje in deljenje najnovej\u0161ih dogodkov<\/li>\n\n\n\n<li>'WhatsApp skupina za bolj specifi\u010dno in dinami\u010dno komunikacijo glede podrobnosti o najemih in dogodkih<\/li>\n\n\n\n<li>Usmerjevalni proces za sinergijo osnovnih vrednot, klju\u010dnih izdelkov in dobrega \u017eivljenjskega sloga<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-case-study.jpg\" alt=\"\u0160tudija primera ogla\u0161evalske kampanje\" class=\"wp-image-1072\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-case-study.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-case-study-300x209.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-case-study-768x536.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Izid<\/h2>\n\n\n\n<p>Logotip in spletno mesto sta temeljila na posebnih barvah, ki odra\u017eajo elemente:&nbsp;<strong>Voda, zemlja, ogenj, les in kovina<\/strong>. Povsod prevladuje zelena, ki poudarja dobro po\u010dutje in zdravilno naravo gozda.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"564\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-packaging.jpg\" alt=\"Embala\u017ea reklamne kampanje\" class=\"wp-image-1073\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-packaging.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-packaging-300x212.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Branding-campaign-packaging-768x541.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"552\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Product-packaging-case-study.jpg\" alt=\"\u0160tudija primera embala\u017ee izdelkov\" class=\"wp-image-1074\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Product-packaging-case-study.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Product-packaging-case-study-300x207.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Product-packaging-case-study-768x530.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Danes ima Sonho de Urso \u010dakalno listo za svoje ko\u010de.<\/p>\n\n\n\n<p>Prihodki od najemnin in prodaje pridelkov&nbsp;<strong>se je pove\u010dal za 8-krat (800%)<\/strong>&nbsp;in je nespremenjen \u017ee skoraj dve leti.<\/p>\n\n\n\n<p>Skratka, Sonho de Urso Retreat pokriva svoje mese\u010dne stro\u0161ke in je&nbsp;<strong>v polo\u017eaju, da pove\u010da svojo dejavnost<\/strong>.<\/p>\n\n\n\n<p><strong>Ciljanje ob\u010dinstva<\/strong>&nbsp;z jasno identiteto in spodbujanjem razvoja na kmetiji je spremenilo vse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dek<\/h2>\n\n\n\n<p><strong>Optimizacija<\/strong>&nbsp;spletne strani in FB ogla\u0161evalskega ra\u010dun bosta znamko popeljala v drugo dimenzijo. Vendar se bodo morali lastniki najprej odlo\u010diti, ali res \u017eelijo vlagati v bolj komercialni model wellnessa in biokmetijstvo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study.jpg\" alt=\"\u0160tudija primera Sonho de Urso Retreat\" class=\"wp-image-1075\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study.jpg 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-300x214.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-768x547.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Primer Sonho de Urso Retreat dokazuje, kako pomembno je jasno sporo\u010dilo blagovne znamke v dana\u0161njem hitrem \u017eivljenjskem slogu. Strategija, ki temelji na&nbsp;<strong>raziskavi, podrobnosti, doslednost in jasna komunikacija<\/strong>&nbsp;zagotavlja rezultate.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ustvarjanje spletne prisotnosti in ciljnega trga prek digitalnih kanalov za ekolo\u0161ko kmetijo v Braziliji. Naro\u010dnik: MO Projetos e Empreendimentos Imobili\u00e1rios Ltda. Blagovna znamka &amp;\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Sonho de Urso Retreat: Gradnja lifestyle blagovne znamke od za\u010detka\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/sonho-de-urso-retreat\/#more-1061\" aria-label=\"Preberite ve\u010d o Sonho de Urso Retreat: Gradnja blagovne znamke \u017eivljenjskega sloga iz ni\u010d\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":2380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/04\/Sonho-de-Urso-Retreat-case-study-1.jpg",220,165,false]},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":188,"uagb_excerpt":"Creating an online presence and a target market via digital channels for an organic farm in Brazil. Client:&nbsp;M-O Projetos e Empreendimentos Imobili\u00e1rios Ltda. Branding &amp; ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":15,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"predecessor-version":[{"id":9154,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/1061\/revisions\/9154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/2380"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}