{"id":10579,"date":"2025-03-11T16:35:05","date_gmt":"2025-03-11T16:35:05","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=10579"},"modified":"2025-04-12T19:25:01","modified_gmt":"2025-04-12T19:25:01","slug":"agencije-rast-blagovne-znamke-druzbenih-medijev","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/agencies-social-media-brand-growth\/","title":{"rendered":"Navigacija po agencijah, dru\u017ebenih omre\u017ejih in rasti blagovnih znamk | Toma\u017e Kastelec (2. epizoda)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Navigacija po agencijah, dru\u017ebenih omre\u017ejih in rasti blagovnih znamk | Toma\u017e Kastelec<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep. #2)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Odkrijte skrivnosti inteligentnega digitalnega marketinga s Toma\u017eem Kastelcem<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V tej epizodi<\/h2>\n\n\n\n<p>Raziskujemo hitro razvijajo\u010di se svet digitalnega marketinga. <a href=\"https:\/\/www.linkedin.com\/in\/tomaz-kastelec-428157168\/\" target=\"_blank\" rel=\"noopener\">Toma\u017e Kastelec<\/a>, je gost in izku\u0161en strokovnjak za strate\u0161ke nalo\u017ebe v pla\u010dljive medije.<br><br>Odkrijte, kako lahko podjetja krmarijo med kompleksnostjo dru\u017ebenih medijev, agencij in rasti blagovnih znamk v dana\u0161njem konkuren\u010dnem okolju.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni poudarki<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ravnovesje med pla\u010danimi, lastnimi in zaslu\u017eenimi mediji<\/strong> \u2013 Zakaj je dobro zaokro\u017eena strategija klju\u010dnega pomena za uspeh blagovne znamke.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vloga umetne inteligence v digitalnem marketingu<\/strong> \u2013 Kako sodobna orodja optimizirajo porabo oglasov in izbolj\u0161ajo ciljanje.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evolucija medijskega zakupa<\/strong> \u2013 Od tradicionalnega ogla\u0161evanja do digitalnega sveta.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Najem pravih marketin\u0161kih strokovnjakov<\/strong> \u2013 Zakaj sta miselnost in prilagodljivost tr\u017enika pomembnej\u0161i od zgolj ve\u0161\u010din.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zavestni kapitalizem v marketingu<\/strong> \u2013 Trajnostni pristop za rast podjetja.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gost v sredi\u0161\u010du: Toma\u017e Kastelec<\/h2>\n\n\n\n<p>Strokovnost: strate\u0161ke nalo\u017ebe v pla\u010dljive medije<\/p>\n\n\n\n<p>Z ve\u010d kot 20-letnimi izku\u0161njami je Toma\u017e sodeloval z vodilnimi svetovnimi blagovnimi znamkami, kot so Adidas, DHL in Mercator. Bil je v ospredju digitalne transformacije in pomagal <a href=\"https:\/\/dstudio.consulting\/sl\/uravnavanje-trzenjske-blagovne-znamke\/\">blagovnim znamkam pri pametnej\u0161ih marketin\u0161kih<\/a> nalo\u017ebah.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj poslu\u0161ati to epizodo?<\/h2>\n\n\n\n<p>Marketing je danes bolj zapleten kot kdaj koli prej. S prevelikim \u0161tevilom platform, agencij in strategij se je enostavno izgubiti. Toma\u017e deli svoje vpoglede o tem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako naj blagovne znamke strukturirajo svoja prizadevanja na podro\u010dju digitalnega marketinga.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kako optimizirati porabo za oglase z uporabo umetne inteligence in orodij za sledenje.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zakaj je osebna rast v poslu enako pomembna kot strokovne ve\u0161\u010dine.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Oglejte si celotno epizodo<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Krmarjenje po agencijah, dru\u017ebenih medijih in rasti blagovne znamke | Toma\u017e Kastelec | Epizoda 2\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Komnj20CrtU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Polovica prora\u010duna je zapravljena... samo ne vem, katera polovica je.\" \u2013 John Wanamaker. V tej epizodi Toma\u017e razpravlja o tem, kako sodobna orodja pomagajo podjetjem kon\u010dno ugotoviti, katera polovica njihovega prora\u010duna je zapravljena in kako to popraviti.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Zakaj je to pomembno za va\u0161e podjetje<\/h2>\n\n\n\n<p>Sodobni marketing zahteva strate\u0161ko ravnovesje med tehnologijo, ustvarjalnostjo in zavestnimi poslovnimi odlo\u010ditvami. Toma\u017e poudarja, da je prihodnost v rokah blagovnih znamk, ki integrirajo umetno inteligenco, optimizirajo svojo porabo za oglase in sprejmejo trajnostne strategije rasti.<\/p>\n\n\n\n<p>\u010ce ste izgubljeni v <a href=\"https:\/\/dstudio.consulting\/sl\/raziskovanje-sveta-digitalnega-marketinga\/\">svetu digitalnega marketinga<\/a>, agencij in dru\u017ebenih omre\u017eij, vam bo ta epizoda dala jasnost in u\u010dinkovite strategije za prihodnost.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ste pripravljeni nadgraditi svojo digitalno strategijo?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Naro\u010dite se na na\u0161 podcast<\/strong><\/a> za ve\u010d strokovnih vpogledov!<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potrebujete pomo\u010d pri optimizaciji svoje <a href=\"https:\/\/dstudio.consulting\/sl\/lijak-digitalnega-trzenja\/\">digitalnega marketinga<\/a> strategije? <strong><a href=\"https:\/\/dstudio.consulting\/sl\/kontakt\/\">Kontaktirajte nas \u0161e danes!<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p>Ostanite v koraku s trendi v industriji s strokovnimi vpogledi <a href=\"https:\/\/dstudio.consulting\/sl\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting na Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>V tej epizodi raziskujemo hitro razvijajo\u010di se svet digitalnega marketinga s Toma\u017eem Kastelcem, izku\u0161enim strokovnjakom za strate\u0161ke pla\u010dljive medijske nalo\u017ebe. Odkrijte, kako\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Navigacija po agencijah, dru\u017ebenih omre\u017ejih in rasti blagovnih znamk | Toma\u017e Kastelec (2. epizoda)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/agencies-social-media-brand-growth\/#more-10579\" aria-label=\"Preberite ve\u010d o navigaciji po agencijah, dru\u017ebenih medijih in rasti blagovne znamke | Toma\u017e Kastelec (2. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":10975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-10579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/03\/Navigating-Agencies-Social-Media-and-Brand-Growth.png",220,115,false]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"In This Episode We explore the rapidly evolving world of digital marketing with Toma\u017e Kastelec, a seasoned expert in strategic paid media investments. Discover how ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=10579"}],"version-history":[{"count":18,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10579\/revisions"}],"predecessor-version":[{"id":10976,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/posts\/10579\/revisions\/10976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media\/10975"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=10579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/categories?post=10579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/tags?post=10579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}