{"id":10528,"date":"2025-02-13T21:06:38","date_gmt":"2025-02-13T21:06:38","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=10528"},"modified":"2025-03-29T11:32:04","modified_gmt":"2025-03-29T11:32:04","slug":"strokovni-nasveti-za-povecanje-uspesnosti-marketinskih-kampanj","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/sl\/expert-tips-scaling-performance-marketing-campaigns\/","title":{"rendered":"Strokovni nasveti za nadgradnjo va\u0161ih performance marketin\u0161kih kampanj (1. epizoda)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Strokovni nasveti za nadgradnjo va\u0161ih performance marketin\u0161kih kampanj<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">Prednost Digitalnega Dobrega Po\u010dutja (Ep. #1)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Dobrodo\u0161li v prvi epizodi Digital Wellness Advantage!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V tej epizodi<\/h2>\n\n\n\n<p>Z nami so <a href=\"https:\/\/www.linkedin.com\/in\/paul-mario-vratusha-5936495a\/\" target=\"_blank\" rel=\"noopener\">Paul Vratusha<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/matej-%C5%BEeleznik\/\" target=\"_blank\" rel=\"noopener\">Matej \u017deleznik<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/andrejvolcansek\/\" target=\"_blank\" rel=\"noopener\">Andrej Vol\u010dan\u0161ek<\/a>\u2014 trije D-Studio digitalni specialisti\u2014pri okrogli mizi o preteklosti, sedanjosti in prihodnosti performance marketinga.<\/p>\n\n\n\n<p>Komu je ta epizoda namenjena? Ne glede na to, ali ste odlo\u010devalec v turizmu ali e-trgovini, podjetnik ali marketing direktor, ki \u017eeli nadgraditi svoje kampanje uspe\u0161nostnega marketinga, vam bo ta pogovor ponudil uporabne vpoglede, ki jih lahko za\u010dnete uporabljati \u017ee danes.<\/p>\n\n\n\n<p><strong>Oglejte si celotno epizodo spodaj:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Strokovni nasveti za skaliranje va\u0161ih marketin\u0161kih kampanj za uspe\u0161nost | Prednost digitalnega dobrega po\u010dutja\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VXHZuRKPgAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kaj boste izvedeli<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Razvoj uspe\u0161nostnega marketinga<\/strong> \u2013 Od zgodnjega <a href=\"https:\/\/dstudio.consulting\/sl\/svetovalec-za-ppc-za-spletne-trgovine\/\">PPC kampanje<\/a> do avtomatizacije, ki jo poganja AI.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/dstudio.consulting\/sl\/raziskovanje-sveta-digitalnega-marketinga\/\">Digitalna transformacija in podatkovno usmerjen marketing<\/a><\/strong> \u2013 Zakaj morajo blagovne znamke sprejeti trajnostne strategije rasti.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UI v uspe\u0161nostnem marketingu<\/strong> \u2013 Ali naj umetni inteligenci prepustimo popoln nadzor ali jo uporabljamo kot orodje?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etika v digitalnem ogla\u0161evanju<\/strong> \u2013 Pomen transparentnosti in odgovornosti v marketingu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skaliranje <a href=\"https:\/\/dstudio.consulting\/sl\/primeri-nativnega-oglasevanja-za-ponovno-trzenje\/\">Ogla\u0161evalske akcije<\/a><\/strong> \u2013 Preverjene strategije za uskladitev digitalnega marketinga s poslovnimi cilji.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ekskluzivni vpogledi iz razprave<\/h2>\n\n\n\n<p>\u010ce nimate \u010dasa za celotno epizodo, tukaj je hiter povzetek najpomembnej\u0161ih trenutkov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UI in avtomatizacija v digitalnem marketingu:<\/strong> Kako avtomatizacija preoblikuje uspe\u0161nost marketing, hkrati pa ohranja \u010dlove\u0161ki pristop.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trajnost in digitalna strategija:<\/strong> Vloga trajnostnega <a href=\"https:\/\/dstudio.consulting\/sl\/strategije-za-spletne-trgovine\/\">tr\u017eenje<\/a> strategije za izgradnjo podjetja, ki bo pripravljeno na prihodnost.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merjenje klju\u010dnih kazalnikov:<\/strong> Kako lahko odlo\u010danje na podlagi podatkov dvigne va\u0161e <a href=\"https:\/\/dstudio.consulting\/sl\/primeri-marketinskih-kampanj-po-meri-4-edinstvene-zgodbe-iz-katerih-se-lahko-ucite\/\">marketin\u0161kih kampanj<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etika v uspe\u0161nostnem marketingu: <\/strong>Odgovornost marketing strokovnjakov pri oblikovanju zaupanja potro\u0161nikov.<\/li>\n<\/ul>\n\n\n\n<p>Ste radovedni in \u017eelite izvedeti ve\u010d? Kliknite predvajaj na zgornjem videoposnetku in pridobite uporabne vpoglede na\u0161ih strokovnjakov.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Spremljajte nas in ostanite na teko\u010dem<\/h2>\n\n\n\n<p>Ostanite v koraku s trendi v industriji s strokovnimi vpogledi <a href=\"https:\/\/dstudio.consulting\/sl\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Spremljajte nas za ve\u010d vsebin:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>V tej epizodi se pridru\u017eite Paulu Vratushi, Mateju \u017delezn\u00edku in Andreju Vol\u010dan\u0161ku \u2013 trem digitalnim specialistom D-Studia \u2013 na okrogli mizi o preteklosti, sedanjosti in prihodnosti \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Strokovni nasveti za nadgradnjo va\u0161ih performance marketin\u0161kih kampanj (1. epizoda)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/expert-tips-scaling-performance-marketing-campaigns\/#more-10528\" aria-label=\"Preberite ve\u010d o strokovnih nasvetih za skaliranje va\u0161ih marketin\u0161kih kampanj za uspe\u0161nost (1. epizoda)\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":2,"featured_media":10532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-10528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",220,115,false]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/sl\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"In This Episode Join Paul Vratusha, Matej \u017delezn\u00edk, and Andrej Vol\u010dan\u0161ek\u2014three of D-Studio\u2019s digital specialists\u2014for a roundtable discussion on the past, present, and future of ... 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