{"id":8627,"date":"2024-05-21T23:29:45","date_gmt":"2024-05-21T23:29:45","guid":{"rendered":"https:\/\/dstudio.consulting\/v2\/?page_id=8627"},"modified":"2025-03-23T19:24:07","modified_gmt":"2025-03-23T19:24:07","slug":"digitalni-marketing","status":"publish","type":"page","link":"https:\/\/dstudio.consulting\/sl\/digital-marketing\/","title":{"rendered":"Digitalni marketing"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-30 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"700\" class=\"wp-block-cover__image-background wp-image-2270\" alt=\"Ozadje digitalnega tr\u017eenja\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background.jpg 1920w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-300x109.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-1024x373.jpg 1024w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-768x280.jpg 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-1536x560.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-c112adf7d5ecbfbae666275d769ff723\">Digitalni marketing<\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Gre za uporabo digitalne tehnologije za doseganje ciljev, za kar potrebujemo strokovno znanje<\/h3>\n\n\n\n<p>Virov za pridobivanje prometa je veliko in se delijo na spletne in nespletne. Spletni viri prometa so: SEO, PPC, vsebinski marketing, email marketing, socialni mediji, affiliate marketing, mobilni marketing in video marketing. Nespletni viri prometa pa so: TV marketing, SMS marketing, radijski marketing in oglasni plakati.<\/p>\n\n\n\n<p>V D-Studiu delamo z razli\u010dnimi platformami in orodji (Google Ads, Facebook Ads itd.). Vendar pa za vodenje rezultatsko usmerjenih kampanj to ni dovolj in je potreben celovitej\u0161i pristop.<\/p>\n\n\n\n<p>Najprej ocenimo potencial optimizacije (5 segmentov lijaka digitalnega marketinga). Zato pripravljamo ustrezne predloge za izbolj\u0161anje trenutnega stanja. Ko jsta strategija in KPI  KPI (klju\u010dni indikatorji uspe\u0161nosti) izbrana, je izvedba kampanj naslednji korak v ciklu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"130\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner.png\" alt=\"Traffic boner\" class=\"wp-image-887\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner-300x49.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner-768x125.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>V D-Studiu delujemo transparentno \u2013 po analizi rezultatov skupaj dolo\u010dimo <a href=\"https:\/\/dstudio.consulting\/sl\/mesecno-nacrtovanje\/\">strategijo in prora\u010dun za naslednji mesec<\/a> ter ju ponovno vklju\u010dimo v marketin\u0161ki cikel.<\/strong><\/p>\n\n\n\n<p>Gre za dejstva in \u0161tevilke, ve\u010d znanosti in manj intuicije, merjenje rezultatov in ne subjektivnih mnenj. To je tisto, v \u010demer smo dobri. Vendar pa za na\u0161e stranke nudimo tudi usposabljanje in vodenje, da lahko po potrebi te ve\u0161\u010dine razvijejo doma.<\/p>\n\n\n\n<p><strong>S skrbnim na\u010drtovanje postane izra\u010dun tveganja manj\u0161i, hkrati pa se boste s kreativnim pristopom la\u017eje lo\u010dili od konkurence.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dstudio.consulting\/sl\/lijak\/\">PREIZKUSITE NAS!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 71%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hpcolumn is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color has-link-color wp-elements-cc2ec43cdcfe78f08f46e208f70cf2a9\">Oblikujemo prilagojene storitev za zagotavljanje rezultatov<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Google-ads-management.png\" alt=\"Upravljanje Google oglasov\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Google Ads<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Socialmediaadvertising.png\" alt=\"Ogla\u0161evanje na dru\u017ebenih medijih\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/dstudio.consulting\/sl\/vasi-strokovnjaki-za-druzbena-omrezja-pomagajo-blagovnim-znamkam-pri-povezovanju-z-ljudmi\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">Dru\u017ebeni mediji<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"> <\/mark>Ogla\u0161evanje<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Social-media-managemen.png\" alt=\"Upravljavci dru\u017ebenih medijev\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Upravljanje skupnosti na socialnih medijih<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/dstudio.consulting\/sl\/vodilni-gen\/\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Lead-generating.png\" alt=\"Gradnja baze kontaktov\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Gradnja baze kontaktov<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Emailmarketing.png\" alt=\"E-mail marketing\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/dstudio.consulting\/sl\/storitev-najema-e-postnih-seznamov-2\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">Najem email seznamov<\/mark><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Consulting.png\" alt=\"Poslovno svetovanje\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Svetovanje za digitalni marketing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons whtbtn is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dstudio.consulting\/sl\/lijak\/\">PREIZKUSITE NAS!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Na\u010drtovanje, upravljanje in optimizacija digitalnega marketinga<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"260\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel.png\" alt=\"Prodajni lijak\" class=\"wp-image-2478\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel-300x223.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p>Konkurenca se nenehno razvija in da ostanemo v prednosti, potrebujemo celovit na\u010drt za upravljanje in optimizacijo digitalnih kanalov vedno znova. To obi\u010dajno vklju\u010duje tri- do \u0161estmese\u010dno strategijo z natan\u010dno opredeljenimi cilji, pametnimi KPI-ji, upravljanjem vsebine, ciljno usmerjenimi nalo\u017ebami in stalno analizo.<\/p>\n\n\n\n<p>Klikni&nbsp;<a href=\"https:\/\/dstudio.consulting\/sl\/digitalni-marketing\/lijak-digitalnega-trzenja\/\">TUKAJ<\/a>&nbsp;za ve\u010d informacij o na\u010drtovanju digitalnega marketinga.<\/p>\n\n\n\n<p>V D-Studiu vam pomagamo ustvariti izvedljive strategije za realne rezultate. Na\u0161i strokovnjaki bodo upravljali va\u0161e kampanje s pomo\u010djo analiz in preglednosti.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It is about utilizing digital technology to achieve objectives, for which we require professional skills. There are many channels and they are separated into online &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Digitalni marketing\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/sl\/digital-marketing\/#more-8627\" aria-label=\"Preberite ve\u010d o digitalnem tr\u017eenju\">Preberi ve\u010d<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8627","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"crp_thumbnail":false},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/sl\/author\/tomaz\/"},"uagb_comment_info":0,"uagb_excerpt":"It is about utilizing digital technology to achieve objectives, for which we require professional skills. There are many channels and they are separated into online ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/pages\/8627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/comments?post=8627"}],"version-history":[{"count":10,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/pages\/8627\/revisions"}],"predecessor-version":[{"id":10813,"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/pages\/8627\/revisions\/10813"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/sl\/wp-json\/wp\/v2\/media?parent=8627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}