Wind in your sales
How to grow your Linkedin sustainably
It is NOT about the number of followers!
It was NEVER about the numbers. How to grow your Linkedin sustainably
The times when the LinkedIn platform was used to search for a job or recruiters and the place for your dusty digital CVs are long gone.
Today, LinkedIn has become a platform where you can be in direct contact with new and potential customers, open new opportunities that go beyond sales figures or (co)shape the story of the company whose team you are a member of.
Maja Šarlah will show everyone how they can get the most out of this platform in a sustainable way, such that it doesn’t include frantic followers counting or social media exhaustion.
Content of the lecture:
-What is content marketing?
-The most common misconceptions about Linkedin
-What should I expect from Linkedin
-Personal profile – let’s optimize it “to the fullest.”
-What kind of content should I publish for optimal results
-The rule “One time means never.”
Why doesn’t the number of followers mean shit when growing your brand on Linkedin?
How can you make the most of your Linkedin?
The times when the LinkedIn platform was used to search for a job or recruiters and the place for your dusty digital CVs are long gone.
Today, LinkedIn has become a platform where you can be in direct contact with new and potential customers, open new opportunities that go beyond sales figures or (co)shape the story of the company whose team you are a member of.
Maja will show everyone who wants to co-create their company’s story how they can get the most out of this platform.
Content of the lecture:
-What is content marketing?
-The most common misconceptions about Linkedin
-What should I expect from Linkedin
-Personal profile – let’s optimize it “to the fullest.”
-What kind of content should I publish for optimal results
-The rule “One time means never.”
-Good to know: privacy boundary, unwritten rules, hashtags, and more
Let me ask you a question… Are you happy with [CURRENT REALITY]?
-You are completely overwhelmed, and you haven’t got a clue where to even start.
-Although you bought marketing courses before, and your folders are full of unread e-books and pdf files, you are still frustrated and haven’t taken any real action.
-You tried to build a personal brand on social media but failed because you haven’t seen any results (You got 0 clients out of your effort).
-You are stuck in your thoughts wondering why it is so hard & what else you should try next.
EMPATHY
What brief statement can you make that expresses empathy and understanding? – INTRODUCE YOURSELF, TELL VISITORS WHY ARE YOU DOING THIS
AUTHORITY
How can you demonstrate competency in solving your customer’s problem? -SOCIAL PROOF (Optional)
So, before you go back feeling defeated and trying to decide which next thing will feel like “it will work this time,” let me tell you:
Online marketing is not rocket science & it does work.
The problem is you are probably doing things in the wrong order. Or you are wasting your time & money on all the wrong things.
Failure/Consequences
Don’t agitate/ calm down people!
Success
Explain how great their life could look after they take your advice in the account.
CTA
Bonuses
- -Materials
- -Calendar
- -How-to doc
Maja Šarlah
After more than ten years of working in the digital marketing space as a performance marketing and SaaS specialists, she now helps frustrated business owners who have bought too many tools, seen too many webinars and read too many e-books but still don’t know how to get more clients in or charge more for the services/products they are passionate about.
She strongly believes in clarity, renewed focus, and a system that suits your business model and that you can actually follow as a necessary step for one’s personal & business success.