{"id":7243,"date":"2023-02-16T13:47:06","date_gmt":"2023-02-16T13:47:06","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7243"},"modified":"2025-09-02T12:34:54","modified_gmt":"2025-09-02T12:34:54","slug":"estudio-de-caso-de-publicidad-nativa","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/es\/native-advertising-case-study\/","title":{"rendered":"Estudio de caso de publicidad nativa"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><b>\u00bfCu\u00e1l fue el proyecto?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Para nuestro socio comercial, cooperamos en una campa\u00f1a de desempe\u00f1o global (Estados Unidos, Reino Unido, Australia y Europa) en diferentes redes nativas en el nicho de la salud.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00bfQui\u00e9n fue el especialista en marketing digital (project manager)?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">El responsable de todas las campa\u00f1as nativas fue Toma\u017e Kastelec, profesional con m\u00e1s de 17 a\u00f1os de experiencia en marketing digital. Toma\u017e tambi\u00e9n posee en 2023 el estatus Clickbank Platinum (1% Top Global Clickbank Affiliates)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00bfCu\u00e1l fue el desaf\u00edo?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">El proyecto s\u00f3lo ten\u00eda dos objetivos principales:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">$40.000 en ventas al mes desde el primer d\u00eda<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Obteniendo m\u00e1s de 30% de beneficio neto. <\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Periodo de prueba: 3 meses. Presupuesto de medios: l\u00edmite $120.000 por 3 meses<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Resultados<\/b><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><b>Anuncios nativos (utilizamos la plataforma Mgid, Revcontent y Content.ad)<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Invertido: de enero de 2022 a marzo de 2022: $115.685,45<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Valor de conversi\u00f3n: $179.345,06<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">N\u00famero total de conversiones: 1.525<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Beneficio total (todos los costos deducidos): $63,659,61<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png\" alt=\"\" class=\"wp-image-7244\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef.png 726w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Superamos ampliamente los objetivos comerciales y superamos con \u00e9xito la fase de prueba. Seguimos trabajando con nuestro socio comercial y brind\u00e1ndole un retorno de la inversi\u00f3n sostenible y duradero.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u00bfC\u00f3mo lo hicimos?<\/b><\/h3>\n\n\n\n<p><b>1. Paso \u2013 Antes del inicio (configuraci\u00f3n t\u00e9cnica y editorial).<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Analizamos los mercados (uso de SpyTools) para este nicho espec\u00edfico.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Prepar\u00e9 diferentes variaciones de anuncios (en total m\u00e1s de 30 variaciones)&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integrar el rastreador con la fuente de tr\u00e1fico y la oferta (configuraci\u00f3n t\u00e9cnica) para poder hacer lo m\u00e1s importante: la optimizaci\u00f3n diaria.&nbsp;&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Preparar diferentes p\u00e1ginas de aterrizaje de preventa para atraer compradores potenciales y aumentar las tasas de conversi\u00f3n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Configura la campa\u00f1a en redes nativas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Compile una lista de widgets y sitios web probados, utilizando datos previos para evitar p\u00e9rdidas significativas. Esta lista puede valer entre $5,000 y $50,000, seg\u00fan m\u00e1s de $1,000,000 de inversi\u00f3n publicitaria anterior.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Iniciar campa\u00f1a\u2026<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>2. Paso <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Despu\u00e9s de la fase de prueba (la campa\u00f1a comenz\u00f3 en tres redes diferentes), trasladamos todo el presupuesto a una red (los costos de conversi\u00f3n m\u00e1s bajos).&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Proceso de optimizaci\u00f3n diaria:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Cambiar anuncios (t\u00edtulos, im\u00e1genes\u2026),<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ajustar las ofertas para widgets espec\u00edficos,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bloquear widgets,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Agregar nuevos widgets,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Agregar nuevas campa\u00f1as,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dirigido a diferentes dispositivos,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Dirigi\u00e9ndose a diferentes \u00e1reas,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">P\u00e1gina de compresi\u00f3n de pruebas A\/B,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Informes.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Utilizando nuestro conocimiento y experiencia previos, pudimos lograr un avance significativo en unos pocos d\u00edas y superar con \u00e9xito los dos objetivos principales establecidos por nuestro socio.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dstudio.consulting\/es\/contacto\/\"><b>Cont\u00e1ctanos aqu\u00ed y concerta una reuni\u00f3n con nosotros.<\/b><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Estudio de caso de publicidad nativa<\/p>","protected":false},"author":6,"featured_media":12488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/es\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Native Advertising Case Study","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/7243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=7243"}],"version-history":[{"count":7,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/7243\/revisions"}],"predecessor-version":[{"id":12490,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/7243\/revisions\/12490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/categories?post=7243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/tags?post=7243"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}