{"id":4927,"date":"2022-03-15T17:16:01","date_gmt":"2022-03-15T17:16:01","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=4927"},"modified":"2026-06-10T14:12:42","modified_gmt":"2026-06-10T14:12:42","slug":"poner-en-equilibrio-la-marca-de-marketing","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/es\/putting-marketing-branding-into-balance\/","title":{"rendered":"Equilibrando el marketing y la marca"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Equilibrando el marketing y la marca<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>EMPIEZA AQU\u00cd<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Cooperaci\u00f3n en marketing y marca<\/h2>\n\n\n\n<p>Muchos l\u00edderes de la industria de marketing y branding a menudo separaban los dos y hubo muchas discusiones sobre cu\u00e1l ofrece m\u00e1s valor a nuestra vida y negocio. <\/p>\n\n\n\n<p>Sin embargo, como todos sabemos, ambos conceptos son espec\u00edficos del ser humano y esto significa que deber\u00edamos mirar m\u00e1s de cerca a esta m\u00e1quina humana.&nbsp;<\/p>\n\n\n\n<p>Al comunicarnos con nuestros consumidores finales, debemos abordar juntos la l\u00f3gica y el pensamiento creativo de la manera correcta. No tiene sentido darle m\u00e1s importancia a uno u otro ya que se trata m\u00e1s bien de equilibrar ambos. <strong>\u00bfPor qu\u00e9?<\/strong> Si miramos m\u00e1s de cerca la mec\u00e1nica humana y nuestro cerebro, podemos ver r\u00e1pidamente algunos patrones que pueden correlacionarse con c\u00f3mo funcionan simbi\u00f3ticamente el marketing y la marca.<\/p>\n\n\n\n<p>Si dividieras el cerebro por la mitad en dos partes sim\u00e9tricas o iguales, tendr\u00edas un hemisferio derecho y otro izquierdo. Aunque tienen el mismo tama\u00f1o, estos dos lados no son iguales y no realizan las mismas funciones.<\/p>\n\n\n\n<p>El lado izquierdo del cerebro es responsable de controlar el lado derecho del cuerpo. Tambi\u00e9n realiza tareas que tienen que ver con la l\u00f3gica, como en ciencias y matem\u00e1ticas.<\/p>\n\n\n\n<p> Por otro lado, el hemisferio derecho coordina el lado izquierdo del cuerpo y realiza tareas que tienen que ver con la creatividad y las artes. Ambos hemisferios est\u00e1n conectados por el cuerpo calloso y sirven al cuerpo de diferentes maneras.<\/p>\n\n\n\n<p>Hist\u00f3ricamente, los especialistas en marketing y las marcas a menudo creaban competencia entre los dos. La respuesta es mucho m\u00e1s sencilla: prestar m\u00e1s atenci\u00f3n a los procesos internos. No se trata de competencia, sino de cooperaci\u00f3n, y para lograrlo se necesita equilibrio.&nbsp;<\/p>\n\n\n\n<p>Es necesario que haya un equilibrio entre la creatividad humana (pensamiento divergente) y la creatividad de las m\u00e1quinas (pensamiento convergente). El pensamiento divergente gira en torno a imaginar, crear, desafiar y so\u00f1ar. El pensamiento convergente tiene m\u00e1s que ver con la toma racional de decisiones, la prueba, el juicio y el aprendizaje.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Cooperaci\u00f3n en marketing y branding Muchos l\u00edderes de la industria del marketing y el branding sol\u00edan separar ambos aspectos, y se generaban muchos debates sobre cu\u00e1l ofrece mayor valor\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Equilibrando el marketing y la marca\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/es\/putting-marketing-branding-into-balance\/#more-4927\" aria-label=\"Leer m\u00e1s sobre Poniendo el marketing y la marca en equilibrio\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":6,"featured_media":5044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/es\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Marketing &amp; Branding Cooperation Many Marketing &amp; Branding industry leaders were often separating the two and there were many discussions on which offers more value ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/4927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=4927"}],"version-history":[{"count":36,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/4927\/revisions"}],"predecessor-version":[{"id":12968,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/4927\/revisions\/12968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media\/5044"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/categories?post=4927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/tags?post=4927"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}