{"id":12518,"date":"2025-10-29T12:16:52","date_gmt":"2025-10-29T12:16:52","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12518"},"modified":"2025-10-30T15:56:44","modified_gmt":"2025-10-30T15:56:44","slug":"sorteo-en-facebook-para-conseguir-un-cultivo-viral-organico","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/es\/facebook-sweepstake-for-achieving-an-organic-viral-grow\/","title":{"rendered":"Sorteo de Facebook por lograr un crecimiento viral org\u00e1nico"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Sorteo de Facebook por lograr un crecimiento viral org\u00e1nico<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>\u00bfCu\u00e1l fue el proyecto?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Sorteo viral org\u00e1nico en Facebook para &nbsp;<a href=\"https:\/\/www.redoljub.si\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"><strong>Redoljub d.o.o.&nbsp;<\/strong><\/mark><\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQui\u00e9n fue el cliente?<\/strong><\/h2>\n\n\n\n<p>En este caso, el cliente fue una de las principales empresas eslovenas dedicadas a la venta de suministros de oficina y art\u00edculos de papeler\u00eda de uso com\u00fan. Se distinguen no solo por una oferta extremadamente amplia y excepcional, sino tambi\u00e9n por su calidad, precios accesibles y entregas r\u00e1pidas (solo 1 d\u00eda de entrega).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>EMPIEZA AQU\u00cd<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"150\" data-id=\"12520\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png\" alt=\"Sorteo de Facebook por lograr un crecimiento viral org\u00e1nico\" class=\"wp-image-12520\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png 202w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub-16x12.png 16w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u00bfQui\u00e9n fue el especialista en marketing digital (project manager)?<\/strong><\/h2>\n\n\n\n<p>Para esta configuraci\u00f3n, el gestor del proyecto fue nuestro especialista en publicidad de Facebook,<strong>&nbsp;Uros Vidali.<\/strong>&nbsp;Uro\u0161 aplic\u00f3 sus 10 a\u00f1os de experiencia en <a href=\"https:\/\/dstudio.consulting\/es\/consultoria-de-publicidad-en-facebook\/\">publicidad en Facebook<\/a> y sorteos, as\u00ed como en la configuraci\u00f3n de una amplia variedad de campa\u00f1as avanzadas y dirigidas, para poner en marcha este proyecto.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u00bfCu\u00e1l fue el desaf\u00edo?<\/strong><\/h2>\n\n\n\n<p>El principal desaf\u00edo era la reducida base org\u00e1nica de seguidores del cliente en Facebook (aproximadamente 2.500 \u201cme gusta\u201d) y un bajo alcance en la plataforma.<\/p>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo fijamos objetivos en este proyecto? Despu\u00e9s de un an\u00e1lisis detallado, centramos nuestro proyecto en dos objetivos principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objetivo 1:<\/strong>&nbsp;Establecer un sorteo viral org\u00e1nico en Facebook (<a href=\"https:\/\/dstudio.consulting\/es\/generacion-de-leads\/\">Generaci\u00f3n de leads<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objetivo 2:<\/strong>&nbsp;Alcanzar m\u00e1s de 1.000 participantes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u00bfCu\u00e1les fueron los resultados?<\/strong><\/h2>\n\n\n\n<p>Uro\u0161 hizo su magia, aplic\u00f3 sus conocimientos en la campa\u00f1a y los resultados fueron asombrosos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>612 reacciones en la publicaci\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.056 comentarios = participaciones<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>345 veces compartido&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>23.152 personas alcanzadas en Facebook&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El \u00fanico costo fue el del premio - \u20ac60<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>\u00bfC\u00f3mo lo hicimos?<\/strong><\/h2>\n\n\n\n<p>Preparamos una publicaci\u00f3n org\u00e1nica en forma de sorteo en Facebook.<\/p>\n\n\n\n<p><strong>Idea de sorteo:<\/strong> lograr un efecto viral org\u00e1nico en Facebook<\/p>\n\n\n\n<p><strong>Prop\u00f3sito del sorteo:<\/strong> para participar en el concurso, cada persona deb\u00eda ingresar y etiquetar a otra persona con quien deseaba ganar una mochila<\/p>\n\n\n\n<p><strong>Premio:<\/strong> una mochila para el participante y otra para la persona invitada<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Conclusi\u00f3n:<\/strong><\/h2>\n\n\n\n<p>El sorteo se realiz\u00f3 en el mercado esloveno. El cliente contaba con una base reducida en Facebook y un alcance org\u00e1nico muy limitado.<\/p>\n\n\n\n<p>Con este sorteo, logramos alcanzar los objetivos establecidos. El sorteo puede considerarse muy efectivo considerando los hechos mencionados. Obtuvimos un compromiso excepcional, as\u00ed como un aumento en la base org\u00e1nica de seguidores del cliente en Facebook.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorteo en Facebook para lograr un crecimiento viral org\u00e1nico<\/p>","protected":false},"author":6,"featured_media":12522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/es\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Facebook sweepstake for achieving an organic viral grow","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=12518"}],"version-history":[{"count":12,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12518\/revisions"}],"predecessor-version":[{"id":12610,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12518\/revisions\/12610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media\/12522"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=12518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/categories?post=12518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/tags?post=12518"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}