{"id":12513,"date":"2025-10-31T14:03:44","date_gmt":"2025-10-31T14:03:44","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12513"},"modified":"2025-10-31T14:08:41","modified_gmt":"2025-10-31T14:08:41","slug":"aumenta-el-retorno-de-la-inversion-publicitaria-con-la-promocion-conjunta","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/es\/increase-advertising-roi-with-co-promotion\/","title":{"rendered":"C\u00f3mo aumentar el ROI publicitario con co-promoci\u00f3n"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">C\u00f3mo aumentar el ROI publicitario con co-promoci\u00f3n<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>\u00bfCu\u00e1l fue el proyecto?<\/strong><\/strong><\/h2>\n\n\n\n<p>Campa\u00f1a de generaci\u00f3n de leads para RAING D.O.O. y ADRIATIC SLOVENICA D.D.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>EMPIEZA AQU\u00cd<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" data-id=\"12516\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1.png\" alt=\"C\u00f3mo aumentar el ROI publicitario con co-promoci\u00f3n\" class=\"wp-image-12516\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1-16x12.png 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\"><strong>\u00bfQui\u00e9n fue el cliente?<\/strong><\/mark><\/h2>\n\n\n\n<p>En este caso, dos clientes se unieron en una co-promoci\u00f3n: un proveedor de equipos inform\u00e1ticos (<a href=\"https:\/\/comshop.si\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comshop.si<\/a>) y una compa\u00f1\u00eda de seguros (<a href=\"https:\/\/www.generali.si\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generali.si<\/a>).<\/p>\n\n\n\n<p>La ventaja de una co-promoci\u00f3n de este tipo es principalmente la reducci\u00f3n de los costos publicitarios. De este modo, cada socio se compromete a anunciar la promoci\u00f3n a trav\u00e9s de todos sus canales de publicidad.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\"><strong>\u00bfQui\u00e9n fue el especialista en marketing digital (project manager)?<\/strong><\/mark><\/h2>\n\n\n\n<p>El responsable de este caso fue Uro\u0161 Vidali, nuestro especialista en campa\u00f1as de <a href=\"https:\/\/dstudio.consulting\/es\/generacion-de-leads\/\">generaci\u00f3n de leads<\/a> con\u00a0<strong>m\u00e1s de 400 proyectos exitosos\u00a0<\/strong>en los \u00faltimos 10 a\u00f1os.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\">\u00bfCu\u00e1l fue el desaf\u00edo?<\/mark><\/strong><\/h2>\n\n\n\n<p>El principal reto fue crear una campa\u00f1a de generaci\u00f3n de leads con un presupuesto m\u00ednimo. Para ello, se definieron tres objetivos clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Obtener la mayor cantidad posible de nuevos contactos<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumentar el tr\u00e1fico web<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incremento de seguidores en Facebook<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Realizamos un an\u00e1lisis detallado y establecimos los KPI m\u00ednimos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5.000 nuevos contactos<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2.000 nuevos suscriptores<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100 nuevos seguidores en Facebook<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\"><strong>\u00bfCu\u00e1les fueron los resultados?<\/strong><\/mark><\/h2>\n\n\n\n<p>No solo logramos alcanzar los KPI establecidos, sino que los superamos.<\/p>\n\n\n\n<p>Mediante la ejecuci\u00f3n de la co-promoci\u00f3n obtuvimos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>7.965 nuevos contactos<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.500 nuevos suscriptores<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>250 nuevos seguidores en Facebook<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\"><strong>\u00bfC\u00f3mo lo hicimos?<\/strong><\/mark><\/h2>\n\n\n\n<p>Ejecutamos una co-promoci\u00f3n viral en forma de sorteo durante m\u00e1s de 30 d\u00edas. Cada participante deb\u00eda enviar sus datos personales y aceptar los t\u00e9rminos y condiciones.<\/p>\n\n\n\n<p>Todos los contactos se obtuvieron conforme a la legislaci\u00f3n vigente. Adem\u00e1s, incluimos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento del tr\u00e1fico hacia los sitios web de los clientes<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incremento de seguidores en Facebook<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cada participante recibi\u00f3 un mensaje de agradecimiento con una invitaci\u00f3n a visitar el sitio web del cliente, y tambi\u00e9n a seguirlos en Facebook.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\">Resultados \/ Beneficios<\/mark><\/strong><\/h2>\n\n\n\n<p>Cuando se trata de resultados, dejamos que los KPI hablen por s\u00ed mismos:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Clientes:<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">RAING D.O.O.<br>ADRIATIC SLOVENICA D.D.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Duraci\u00f3n:<\/td><td class=\"has-text-align-center\" data-align=\"center\">30 dias<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">N\u00famero de contactos obtenidos:<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.965<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Porcentaje de participantes referidos:<\/td><td class=\"has-text-align-center\" data-align=\"center\">32,34%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">N\u00famero de invitaciones enviadas por email:<\/td><td class=\"has-text-align-center\" data-align=\"center\">7.95<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-global-color-9-color\"><strong>Conclusi\u00f3n<\/strong><\/mark><\/h2>\n\n\n\n<p>La co-promoci\u00f3n logr\u00f3 una excelente tasa de respuesta y super\u00f3 el l\u00edmite previsto de \"contactos obtenidos\". El efecto viral fue notable, ya que m\u00e1s del\u00a0<strong>32%<\/strong>de los participantes llegaron por recomendaci\u00f3n.\u00a0<\/p>\n\n\n\n<p>Basado en este \u00e9xito, WIZ decidi\u00f3 realizar una promoci\u00f3n independiente. La diversidad del paquete de premios recibi\u00f3 comentarios muy positivos por parte de los participantes.<\/p>\n\n\n\n<p>Si crees que una co-promoci\u00f3n es una estrategia que podr\u00eda beneficiar a tu negocio, est\u00e1s en el lugar correcto. Nuestro equipo de expertos puede ayudarte a encontrar la soluci\u00f3n perfecta para tus objetivos comerciales.<\/p>\n\n\n\n<p><strong><a href=\"#contact\">Cont\u00e1ctanos ahora y empieza tu propia co-promoci\u00f3n.<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo recuperar la inversi\u00f3n publicitaria con la copromoci\u00f3n<\/p>","protected":false},"author":6,"featured_media":12515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/How-to-return-on-ad-spend-with-Co-Promotion-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/es\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"How to return on ad spend with Co-Promotion","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=12513"}],"version-history":[{"count":4,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12513\/revisions"}],"predecessor-version":[{"id":12633,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12513\/revisions\/12633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media\/12515"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=12513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/categories?post=12513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/tags?post=12513"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}