{"id":12075,"date":"2025-06-26T19:23:07","date_gmt":"2025-06-26T19:23:07","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12075"},"modified":"2025-06-26T19:23:09","modified_gmt":"2025-06-26T19:23:09","slug":"expansion-del-comercio-electronico-awildo-vasquez","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/es\/ecommerce-expansion-awildo-vasquez\/","title":{"rendered":"De experto en Amazon a creador de marca global: Awildo V\u00e1squez habla sobre la expansi\u00f3n del comercio electr\u00f3nico (Episodio 8)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">De Amazon Insider a Constructor de Marca Global: Awildo Vasquez sobre la Expansi\u00f3n del E-Commerce<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">La Ventaja del Bienestar Digital (Ep #8)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">En este episodio, Matej conversa con Awildo Vasquez \u2014 un exanalista financiero de Amazon convertido en estratega de e-commerce. Juntos exploran lo que realmente se necesita para impulsar la expansi\u00f3n del e-commerce en 2025 usando Amazon como motor de crecimiento. Ya sea que administres una marca consolidada o est\u00e9s considerando Amazon por primera vez, este episodio ofrece ideas accionables basadas en experiencia real.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Introducci\u00f3n y contexto<\/h2>\n\n\n\n<p>\u00bfQu\u00e9 sucede cuando alguien que alguna vez trabaj\u00f3 dentro de Amazon ayuda a los vendedores a crecer desde fuera?<\/p>\n\n\n\n<p>Awildo Vasquez aporta un conocimiento profundo del funcionamiento interno de la plataforma\u2014y comparte c\u00f3mo utiliz\u00f3 ese saber para lanzar un negocio exitoso.<\/p>\n\n\n\n<p>Esta conversaci\u00f3n va m\u00e1s all\u00e1 de la teor\u00eda. Es una gu\u00eda pr\u00e1ctica para fundadores y marketers que navegan la expansi\u00f3n del <a href=\"https:\/\/dstudio.consulting\/es\/servicios-de-marketing-de-comercio-electronico\/\">comercio electr\u00f3nico<\/a> en el complejo panorama digital actual.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conoce al Invitado<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/awildovasquez\/\" target=\"_blank\" rel=\"noopener\"><strong>Awildo V\u00e1squez<\/strong><\/a> \u2014 Exanalista financiero de Amazon y creador de marcas digitales, ahora centrado en ayudar a marcas de e-commerce a alcanzar una expansi\u00f3n global. Su experiencia conecta la estructura corporativa con la ejecuci\u00f3n emprendedora, aportando escala, rentabilidad y profesionalismo a vendedores DTC y en marketplaces.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas Clave<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 hace que Amazon sea un canal poderoso y \u00fanico para la expansi\u00f3n del e-commerce?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfC\u00f3mo aprovechar la cadena de suministro y la infraestructura de Amazon como activos estrat\u00e9gicos?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 marcas deber\u00edan usar Amazon\u2014y cu\u00e1les no?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfCu\u00e1les son los umbrales de margen que definen el \u00e9xito o el fracaso?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfC\u00f3mo construir una presencia escalable en Amazon sin perder control de marca?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mira la Conversaci\u00f3n Completa<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"De experto en Amazon a creador de marca global: Awildo V\u00e1squez habla sobre la expansi\u00f3n del comercio electr\u00f3nico | Episodio 8\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LIb6T3g8pMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por Qu\u00e9 Este Episodio Importa<\/h2>\n\n\n\n<p>El crecimiento del e-commerce no siempre se trata de a\u00f1adir m\u00e1s canales\u2014se trata de escalar con inteligencia. En este episodio, Awildo explica c\u00f3mo las marcas pueden usar Amazon para desbloquear una expansi\u00f3n significativa. Pero tambi\u00e9n comparte cu\u00e1ndo es mejor no hacerlo. Este contenido es imprescindible para cualquier negocio que considere expandirse a trav\u00e9s de marketplaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frases Memorables<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Amazon tiene los clientes. No est\u00e1n para mirar o chatear\u2014est\u00e1n para comprar.\" \u2014 Awildo<\/p>\n\n\n\n<p>\"No necesitas ser perfecto en todo. Solo necesitas ser excelente en lo que mueve la aguja.\" \u2014 Awildo<\/p>\n\n\n\n<p>\"Si tus m\u00e1rgenes de ganancia no alcanzan el 35 %, Amazon no es tu amigo.\" \u2014 Awildo<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplos Reales de Expansi\u00f3n del E-Commerce<\/h2>\n\n\n\n<p>Ya seas fundador de tu propia marca o revendedor enfrentando saturaci\u00f3n del mercado, Awildo ofrece dos casos concretos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una marca privada que explora nuevos mercados europeos con la infraestructura de Amazon.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un revendedor enfrentando m\u00e1rgenes decrecientes que opta por estrategias DTC.<\/li>\n<\/ul>\n\n\n\n<p>\u00bfSu consejo? Conoce tus n\u00fameros, enf\u00f3cate en los m\u00e1rgenes y no subestimes la complejidad operativa de expandir tu e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfListo para Elevarte?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Suscr\u00edbase a nuestro podcast<\/strong><\/a> para m\u00e1s ideas expertas de D-Studio.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfNecesitas ayuda con tu estrategia en marketplaces? <strong><a href=\"https:\/\/dstudio.consulting\/es\/contacto\/\">Cont\u00e1ctanos hoy.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00edguenos y Mantente Actualizado<\/h2>\n\n\n\n<p>Mantente al tanto de las tendencias de la industria con ideas expertas de expansi\u00f3n en E-Commerce de <a href=\"https:\/\/dstudio.consulting\/es\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>S\u00edganos en:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting en YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting en Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Preparando el escenario. \u00bfQu\u00e9 sucede cuando alguien que trabaj\u00f3 en Amazon cambia de estrategia para ayudar a los vendedores a crecer fuera? Awildo V\u00e1squez aporta... <\/p>\n<p class=\"read-more-container\"><a title=\"De experto en Amazon a creador de marca global: Awildo V\u00e1squez habla sobre la expansi\u00f3n del comercio electr\u00f3nico (Episodio 8)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/es\/ecommerce-expansion-awildo-vasquez\/#more-12075\" aria-label=\"Leer m\u00e1s sobre De Amazon Insider a Global Brand Builder: Awildo Vasquez sobre la expansi\u00f3n del comercio electr\u00f3nico (Episodio 8)\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":2,"featured_media":12080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/es\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"Setting the Scene What happens when someone who once worked inside Amazon shifts gears to help sellers grow on the outside? Awildo Vasquez brings deep ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=12075"}],"version-history":[{"count":5,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12075\/revisions"}],"predecessor-version":[{"id":12340,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/posts\/12075\/revisions\/12340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media\/12080"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=12075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/categories?post=12075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/tags?post=12075"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}