{"id":8627,"date":"2024-05-21T23:29:45","date_gmt":"2024-05-21T23:29:45","guid":{"rendered":"https:\/\/dstudio.consulting\/v2\/?page_id=8627"},"modified":"2025-03-23T19:24:07","modified_gmt":"2025-03-23T19:24:07","slug":"publicidad-digital","status":"publish","type":"page","link":"https:\/\/dstudio.consulting\/es\/digital-marketing\/","title":{"rendered":"Publicidad digital"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-30 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"700\" class=\"wp-block-cover__image-background wp-image-2270\" alt=\"Experiencia en marketing digital\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background.jpg 1920w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-300x109.jpg 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-1024x373.jpg 1024w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-768x280.jpg 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/digital-marketing-background-1536x560.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-c112adf7d5ecbfbae666275d769ff723\">Publicidad digital<\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Se trata de utilizar la tecnolog\u00eda digital para alcanzar objetivos, para lo cual requerimos habilidades profesionales.<\/h3>\n\n\n\n<p>Hay muchos canales y est\u00e1n separados en online y offline. Los canales en l\u00ednea son marketing de sitios web, SEO, PPC, marketing de contenidos, marketing por correo electr\u00f3nico, marketing de redes sociales, marketing de afiliados, marketing entrante, marketing m\u00f3vil y marketing de v\u00eddeo. Los canales fuera de l\u00ednea son marketing de televisi\u00f3n, marketing de SMS, marketing de radio y marketing de vallas publicitarias.<\/p>\n\n\n\n<p>En D-Studio trabajamos con diferentes plataformas y herramientas (Google Ads, Facebook Ads, etc.). Sin embargo, para ejecutar campa\u00f1as orientadas a resultados esto no es suficiente y es necesario un enfoque m\u00e1s integral.<\/p>\n\n\n\n<p>Primero evaluamos el potencial de optimizaci\u00f3n (5 segmentos del embudo de marketing digital). Por ello preparamos sugerencias relevantes para mejorar la situaci\u00f3n actual. Cuando se acuerda la estrategia y se eligen los KPI (indicadores clave de rendimiento), la ejecuci\u00f3n de campa\u00f1as es el siguiente paso del ciclo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"130\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner.png\" alt=\"erecci\u00f3n de tr\u00e1fico\" class=\"wp-image-887\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner-300x49.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/03\/Trafficboner-768x125.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>En D-Studio trabajamos con transparencia y al evaluar los resultados definimos los siguientes pasos. <a href=\"https:\/\/dstudio.consulting\/es\/planificacion-mensual\/\">Reunir la estrategia y el presupuesto del mes y aplicarlos nuevamente al marketing.<\/a> ciclo.<\/strong><\/p>\n\n\n\n<p>Se trata de hechos y cifras, m\u00e1s ciencia y menos intuici\u00f3n, persiguiendo resultados mensurables y no opiniones subjetivas. Esto es en lo que somos buenos. Sin embargo, a muchos de nuestros clientes les brindamos capacitaci\u00f3n y orientaci\u00f3n para que puedan desarrollar estas habilidades internamente cuando sea necesario.<\/p>\n\n\n\n<p><strong>Con diligencia digital, resulta m\u00e1s f\u00e1cil calcular los riesgos y diferenciar la marca a trav\u00e9s de la expresi\u00f3n creativa.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dstudio.consulting\/es\/embudo\/\">\u00a1PRUEBANOS!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 71%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hpcolumn is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-base-3-color has-text-color has-link-color wp-elements-cc2ec43cdcfe78f08f46e208f70cf2a9\">Nos enfocamos en dise\u00f1ar servicios personalizados para brindar resultados.<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Google-ads-management.png\" alt=\"gesti\u00f3n de anuncios de google\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Google Ads<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Socialmediaadvertising.png\" alt=\"publicidad en redes sociales\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/dstudio.consulting\/es\/tus-expertos-en-redes-sociales-ayudan-a-las-marcas-a-conectarse-con-las-personas\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">Redes sociales<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"> <\/mark>Publicidad<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Social-media-managemen.png\" alt=\"administradores de redes sociales\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Gesti\u00f3n de comunidades de redes sociales.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/dstudio.consulting\/es\/generacion-de-leads\/\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Lead-generating.png\" alt=\"Generaci\u00f3n de leads\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Generaci\u00f3n de leads<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Emailmarketing.png\" alt=\"Correo de marketing\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/dstudio.consulting\/es\/servicio-de-alquiler-de-listas-de-correo-electronico\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">Servicio de alquiler de listas de correo electr\u00f3nico<\/mark><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Consulting.png\" alt=\"Consulta de trabajo\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Consultor\u00eda en marketing digital<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons whtbtn is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dstudio.consulting\/es\/embudo\/\">\u00a1PRUEBANOS!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Marco de planificaci\u00f3n, gesti\u00f3n y optimizaci\u00f3n del marketing digital.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"260\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel.png\" alt=\"embudo de ventas\" class=\"wp-image-2478\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2020\/09\/Sales-funnel-300x223.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>\n<\/div>\n\n\n<p>La competencia evoluciona constantemente y para mantenernos a la vanguardia necesitamos un plan integral para gestionar y optimizar los canales digitales una y otra vez. Normalmente, esto implica una estrategia de tres a seis meses con objetivos bien definidos, KPI inteligentes, gesti\u00f3n de contenidos, inversiones espec\u00edficas y an\u00e1lisis continuo.<\/p>\n\n\n\n<p>Leer&nbsp;<a href=\"https:\/\/dstudio.consulting\/es\/publicidad-digital\/embudo-de-marketing-digital\/\">AQU\u00cd<\/a>&nbsp;para obtener m\u00e1s informaci\u00f3n sobre el marco de planificaci\u00f3n de marketing digital.<\/p>\n\n\n\n<p>En D-Studio te ayudamos a crear estrategias viables para obtener resultados reales. Nuestros especialistas gestionar\u00e1n tus campa\u00f1as con an\u00e1lisis y transparencia.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Se trata de utilizar la tecnolog\u00eda digital para alcanzar objetivos, lo que requiere competencias profesionales. Existen numerosos canales, que se dividen en online\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Publicidad digital\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/es\/digital-marketing\/#more-8627\" aria-label=\"Leer m\u00e1s sobre Marketing Digital\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-8627","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"crp_thumbnail":false},"uagb_author_info":{"display_name":"Tomaz","author_link":"https:\/\/dstudio.consulting\/es\/author\/tomaz\/"},"uagb_comment_info":0,"uagb_excerpt":"It is about utilizing digital technology to achieve objectives, for which we require professional skills. There are many channels and they are separated into online ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/pages\/8627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/comments?post=8627"}],"version-history":[{"count":10,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/pages\/8627\/revisions"}],"predecessor-version":[{"id":10813,"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/pages\/8627\/revisions\/10813"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/es\/wp-json\/wp\/v2\/media?parent=8627"}],"curies":[{"name":"Gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}