Co-partner promotion – Lead generation campaign (Thermana & Citycenter)

What was the project:
Lead generation campaign for THERMANA d.d. and EUROMARKT CENTER d.o.o. (Citycenter Celje)

Who was the client:

In this case, two clients were connected in a joint promotion –  a health resort and the 3rd largest Slovene Shopping center.

The advantage of having such a co-affiliate promotion is primarily to reduce advertising costs. Each partner commits to promoting the promotion through all of their advertising channels.

Who was the digital marketing specialist (project manager):

Uroš Vidali, project manager and specialist for lead generation campaigns. He has been building contact bases for over 10 years and has completed more than 400 projects during that time.

What was the challenge:

The project had three key objectives:

  1. Getting as many new contacts as possible – planned: 7,000 contacts
  2. Increasing the number of subscribers’ website traffic – 1,000 new users
  3. Increasing the number of Facebook followers – More than 200 followers

Resultado

By carrying out the promotion we achieved:

  1. 10,305 new contacts
  2. Increasing the number of subscribers’ website traffic – 1,500 new users
  3. Increasing the number of Facebook followers – approx. 300 new followers

How did we do it:
We executed a viral promotion in the form of viral sweepstakes over 30 days. Each participant had to submit their personal data to participate and agree to the terms and conditions. All contacts were obtained in accordance with all applicable laws and regulations. We’ve also included:

  1. Increasing the traffic to client’s websites
  2. Increasing the number of Facebook followers

Each participant received a “thank you” note inviting them to visit the client’s website, as well as being able to become their Facebook follower.

Results / Benefits

THERMANA d.d. and EUROMARKT CENTER d.o.o. (Citycenter Celje)
Clients
30 days
Duration
10.305
The number of contacts obtained
73,22 %
The percentage of respondents who participated based on an invitation from a friend
10.275
The number of email invitations sent

Conclusión

The promotion achieved a nice response rate and we exceeded the planned “contacts obtained” limit. The viral response was more than 73%, meaning that more than three quarters of the participants were obtained due to a viral effect.

Based on a good promotion result, we will repeat the promotion next year.

A front page with a presentation of the awards and the opportunity to participate

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