{"id":7823,"date":"2023-06-06T17:28:35","date_gmt":"2023-06-06T17:28:35","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7823"},"modified":"2025-08-28T11:35:52","modified_gmt":"2025-08-28T11:35:52","slug":"agencia-eslovena-de-seguranca-no-transito","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/slovenian-traffic-safety-agency\/","title":{"rendered":"Ag\u00eancia Eslovena de Seguran\u00e7a Rodovi\u00e1ria"},"content":{"rendered":"
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Como a Ag\u00eancia Eslovena de Seguran\u00e7a no Tr\u00e2nsito trabalhou com a We explain para aumentar a conscientiza\u00e7\u00e3o sobre as regras de tr\u00e2nsito no festivo dezembro?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fundo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em um dezembro festivo, as pessoas est\u00e3o preocupadas em passar as f\u00e9rias perfeitas de sempre, correndo de uma obriga\u00e7\u00e3o\/destino\/evento para outra. No entanto, elas n\u00e3o precisam se esquecer das regras de tr\u00e2nsito. Com o projeto da Ag\u00eancia Eslovena de Seguran\u00e7a no Tr\u00e2nsito, quer\u00edamos lembrar o p\u00fablico-alvo da import\u00e2ncia da responsabilidade de dirigir com seguran\u00e7a, independentemente das agendas particulares ou comerciais apertadas, e desejar que eles sempre cheguem ao seu destino com seguran\u00e7a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pesquisar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A pesquisa europeia sobre seguran\u00e7a no tr\u00e2nsito mostra que acidentes devido ao excesso de velocidade s\u00e3o frequentemente causados por homens, acidentes devido \u00e0 falta de foco s\u00e3o mais frequentemente causados por mulheres. 91% admitem excesso de velocidade, 58% n\u00e3o usam marcha direcional, 22% ainda n\u00e3o usam cinto de seguran\u00e7a, etc. Os causadores de acidentes de tr\u00e2nsito na Eslov\u00eania s\u00e3o principalmente pessoas de 25 a 34 anos, a pr\u00f3xima faixa et\u00e1ria cr\u00edtica \u00e9 de 35 a 44 e de 18 a 24 anos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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P\u00fablico-alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1.<\/strong> Homens, de 18 a 35 anos, solteiros, empregados, com diploma de bacharel, que gostam de aventura e esportes, a agenda \u00e9 sempre apertada, n\u00e3o querem perder nada, amam viajar e aventura, usam as redes sociais para comunicar suas pequenas e grandes conquistas na carreira e no esporte, e <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2.<\/strong> Mulheres de 25 a 45 anos, m\u00e3es, tamb\u00e9m empregadas com diploma de bacharel, muitas vezes sob estresse e press\u00e3o de tempo, adoram passar tempo com os filhos, mas tamb\u00e9m cuidam da sa\u00fade e do corpo, gostam de planejar f\u00e9rias, usam as redes sociais para comunicar viagens em fam\u00edlia, o tempo livre \u00e9 raro e ocasionalmente saem para jantar com os amigos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comunica\u00e7\u00e3o e objetivo de neg\u00f3cios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O principal objetivo da comunica\u00e7\u00e3o era aumentar a conscientiza\u00e7\u00e3o do p\u00fablico-alvo sobre a import\u00e2ncia da dire\u00e7\u00e3o segura durante o per\u00edodo festivo de dezembro. O objetivo do neg\u00f3cio era a diminui\u00e7\u00e3o do n\u00famero de mortes causadas por acidentes de tr\u00e2nsito em dezembro de 2018, em compara\u00e7\u00e3o aos n\u00fameros de 2016 e 2017. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Estrat\u00e9gia de narrativa e comunica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Natal \u00e9 a \u00e9poca mais movimentada do ano para o Papai Noel, pois ele precisa entregar todos os presentes em apenas uma noite, mas, mesmo assim, ele segue todas as regras de tr\u00e2nsito. O cen\u00e1rio cuidadosamente pensado, a mensagem forte, as ilustra\u00e7\u00f5es divertidas e a anima\u00e7\u00e3o avan\u00e7ada em forma de v\u00eddeo explicativo de quadro branco s\u00e3o um recibo para um boca a boca contagiante na plataforma de m\u00eddia social.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a0N\u00f3s reduzimos a quest\u00e3o complexa das regras de tr\u00e2nsito em um v\u00eddeo educacional de e-cumprimentos de 41 segundos de dura\u00e7\u00e3o que prende a aten\u00e7\u00e3o do p\u00fablico. O conte\u00fado de v\u00eddeo \u00e9 hoje em dia a forma mais eficaz de comunica\u00e7\u00e3o, especialmente no mundo digital, e os v\u00eddeos de quadro branco representam uma forma nova, diferente, divertida e eficaz de se comunicar de uma maneira simples, educacional e surpreendente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ativa\u00e7\u00e3o de ideias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O foco principal da estrat\u00e9gia digital era atingir um p\u00fablico amplo no Facebook (embora tamb\u00e9m outros canais fossem aplicados). O principal desafio era um or\u00e7amento baixo para publicidade e, consequentemente, o desafio era como atingir o p\u00fablico-alvo organicamente. Portanto, o foco principal era a alta qualidade do conte\u00fado que seria t\u00e3o incr\u00edvel que as pessoas compartilhariam. Acima de tudo, o v\u00eddeo divertido mant\u00e9m o p\u00fablico imaginando o que vem a seguir, a cada momento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O v\u00eddeo foi um dos v\u00eddeos mais assistidos no Facebook da Ag\u00eancia de Seguran\u00e7a de Tr\u00e1fego Eslovena em 2018, se levarmos em conta o n\u00famero de curtidas e compartilhamentos. O p\u00fablico-alvo tamb\u00e9m foi alcan\u00e7ado por meio da p\u00e1gina da web, e-mail, Youtube, Twitter, Instagram e LinkedIn.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e1 em frente! Nada a perder, tudo a ganhar!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cN\u00f3s explicamos, para que voc\u00ea n\u00e3o precise\u201d \u00e9 o nosso principal slogan. Transformamos quest\u00f5es complexas em hist\u00f3rias simples, claras e compreens\u00edveis (=v\u00eddeos), que as pessoas realmente gostam de assistir.\u00a0<\/span><\/p>

Nossa inspira\u00e7\u00e3o \u00e9 criar excelentes v\u00eddeos animados que superem as expectativas dos nossos clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Fa\u00e7a com paix\u00e3o ou n\u00e3o fa\u00e7a de jeito nenhum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esta \u00e9 a nossa \u201cregra de ouro\u201d em tudo o que fazemos. Fazemos nosso trabalho com paix\u00e3o, humor e estilo. Amamos o que fazemos. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"\"
Explicamos os profissionais que trabalham no projeto:
Jaka K. \u2013 Gerente de projeto<\/strong>
Tanja S. \u2013 Marketing<\/strong><\/p>

Entre em contato conosco aqui para saber mais sobre essa solu\u00e7\u00e3o.<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ag\u00eancia Eslovena de Seguran\u00e7a Rodovi\u00e1ria<\/p>","protected":false},"author":6,"featured_media":12466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/06\/Slovenian-Traffic-Safety-Agency-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Slovenian Traffic Safety Agency","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=7823"}],"version-history":[{"count":26,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7823\/revisions"}],"predecessor-version":[{"id":12468,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7823\/revisions\/12468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/12466"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=7823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=7823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=7823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}