{"id":7243,"date":"2023-02-16T13:47:06","date_gmt":"2023-02-16T13:47:06","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7243"},"modified":"2025-09-02T12:34:54","modified_gmt":"2025-09-02T12:34:54","slug":"estudo-de-caso-de-publicidade-nativa","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/native-advertising-case-study\/","title":{"rendered":"Estudo de caso de publicidade nativa"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><b>Qual foi o projeto?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Para nosso parceiro de neg\u00f3cios, cooperamos em uma campanha global de desempenho (Estados Unidos, Reino Unido, Austr\u00e1lia e Europa) em diferentes redes nativas no nicho de sa\u00fade.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Quem foi o especialista em marketing digital (gerente de projeto)?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">O respons\u00e1vel por todas as campanhas nativas foi Toma\u017e Kastelec, profissional com mais de 17 anos de experi\u00eancia em marketing digital. Toma\u017e tamb\u00e9m det\u00e9m em 2023 o status Clickbank Platinum (1% Top Global Clickbank Affiliates)<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Qual foi o desafio?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">O projeto tinha apenas dois objetivos principais:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">$40.000 em vendas por m\u00eas desde o primeiro dia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gerando mais de 30% de lucro l\u00edquido. <\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Per\u00edodo de teste: 3 meses. Or\u00e7amento de m\u00eddia: limite $120.000 por 3 meses<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Resultados<\/b><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><b>An\u00fancios nativos (usamos as plataformas Mgid, Revcontent e Content.ad)<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Investido: de janeiro de 2022 a mar\u00e7o de 2022: $115.685,45<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Valor de convers\u00e3o: $179.345,06<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">N\u00famero total de convers\u00f5es: 1.525<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Lucro total (todos os custos deduzidos): $63.659.61<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png\" alt=\"\" class=\"wp-image-7244\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef-300x100.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/stef.png 726w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"font-weight: 400;\">Superamos em muito as metas de neg\u00f3cios e passamos com sucesso pela fase de testes. Ainda estamos trabalhando com nosso parceiro de neg\u00f3cios e fornecendo a ele um ROI sustent\u00e1vel e duradouro.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Como fizemos isso?<\/b><\/h3>\n\n\n\n<p><b>1. Etapa \u2013 Antes do in\u00edcio (configura\u00e7\u00e3o t\u00e9cnica e editorial).<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Analisamos os mercados (uso do SpyTools) para esse nicho espec\u00edfico.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Preparou diferentes varia\u00e7\u00f5es de an\u00fancios (no total mais de 30 varia\u00e7\u00f5es)&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integrar o rastreador com a fonte de tr\u00e1fego e oferta (configura\u00e7\u00e3o t\u00e9cnica) para poder fazer a coisa mais importante \u2013 otimiza\u00e7\u00e3o di\u00e1ria.&nbsp;&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Preparar diferentes landing pages de pr\u00e9-venda para atrair potenciais compradores e aumentar as taxas de convers\u00e3o.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Configure a campanha em redes nativas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Compile uma lista de widgets e sites comprovados, usando dados anteriores para evitar perdas significativas. Esta lista pode valer de $5.000 a $50.000, com base em mais de $1.000.000 em gastos anteriores com publicidade.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Iniciar campanha\u2026<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>2. Passo <\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Ap\u00f3s a fase de testes (campanha iniciada em tr\u00eas redes diferentes), transferimos todo o or\u00e7amento para uma rede (os menores custos de convers\u00e3o).&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Processo de otimiza\u00e7\u00e3o di\u00e1ria:<\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Alterar an\u00fancios (t\u00edtulos, imagens\u2026),<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ajustando lances para widgets espec\u00edficos,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bloqueando widgets,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Adicionando novos widgets,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Adicionando novas campanhas,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Visando diferentes dispositivos,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Visando diferentes \u00e1reas,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Teste A\/B de squeeze page,<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Relat\u00f3rios.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Utilizando nosso conhecimento e experi\u00eancia anteriores, conseguimos alcan\u00e7ar um avan\u00e7o significativo em poucos dias e superamos com sucesso as duas metas principais definidas por nosso parceiro.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dstudio.consulting\/br\/contato\/\"><b>Entre em contato conosco aqui e marque uma reuni\u00e3o conosco.<\/b><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Estudo de caso de publicidade nativa<\/p>","protected":false},"author":6,"featured_media":12488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/02\/Native-Advertising-Case-Study-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Native Advertising Case Study","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=7243"}],"version-history":[{"count":7,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7243\/revisions"}],"predecessor-version":[{"id":12490,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7243\/revisions\/12490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=7243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=7243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}