{"id":7038,"date":"2023-01-13T15:13:26","date_gmt":"2023-01-13T15:13:26","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=7038"},"modified":"2025-09-02T12:19:49","modified_gmt":"2025-09-02T12:19:49","slug":"maximizando-conversoes-com-remarketing","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/maximizing-conversions-with-remarketing\/","title":{"rendered":"Maximizando convers\u00f5es com remarketing"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><b>Quem foi o cliente?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Neste caso, o cliente era uma das empresas eslovenas mais reconhecidas na venda de capas protetoras para telefones (<a href=\"https:\/\/etuizamobi.si\/\" target=\"_blank\" rel=\"noopener\">Etuizamobi.si<\/a><\/span>)<span style=\"font-weight: 400;\">. Eles oferecem uma variedade de produtos feitos de materiais de qualidade e dur\u00e1veis.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Quem era o especialista em marketing digital?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Ga\u0161per Kokot \u00e9 um especialista em publicidade do Facebook e do Google. Ele tem mais de 3 anos de experi\u00eancia na \u00e1rea de publicidade digital, bem como na configura\u00e7\u00e3o de uma ampla variedade de campanhas avan\u00e7adas e direcionadas, que s\u00e3o bem preparadas e executadas.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Qual foi o desafio?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">O projeto tinha um objetivo: obter o m\u00e1ximo de vendas poss\u00edvel com um determinado or\u00e7amento.<\/span><\/p>\n\n\n\n<p><b>Objetivo 1 <\/b><span style=\"font-weight: 400;\">Fazer uma campanha de tr\u00e1fego para capturar uma alta porcentagem de pessoas interessadas em nosso neg\u00f3cio.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Objetivo 2 <\/b><span style=\"font-weight: 400;\">Alcan\u00e7ar pelo menos 100 compras com um gasto m\u00e1ximo de 5,5 EUR por compra com uma campanha de remarketing e atingir um ROAS de 3,5<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ga\u0161per usou conhecimento de campanhas anteriores para criar uma campanha de alta convers\u00e3o. Ele tamb\u00e9m fez os criativos usados na campanha para garantir uma campanha de qualidade. Mesmo com um or\u00e7amento pequeno, ele ainda conseguiu fazer uma campanha muito lucrativa. <\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Campanha de tr\u00e2nsito<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">280.953 impress\u00f5es<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Alcance 88.785<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">4220 cliques<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">CPC 0,07 EUR<\/span><\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Campanha de remarketing<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">115 compras<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">4,58 EUR por compra<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Alcance 18.712<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ROAS 4,6<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Como fizemos isso?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Preparamos nosso cat\u00e1logo e o promovemos no feed de not\u00edcias do Facebook e Instagram. Os resultados foram muito promissores e est\u00e1vamos ansiosos para ver como a campanha de remarketing se sairia.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O criativo estava em sincronia com o site do cliente (fontes e cores). Dessa forma, garantimos uma boa comunica\u00e7\u00e3o com o cliente.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Na campanha de remarketing, tamb\u00e9m garantimos a cria\u00e7\u00e3o de um p\u00fablico semelhante em um conjunto de an\u00fancios separado para interagir com clientes de alta convers\u00e3o. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Conclus\u00e3o<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A campanha foi executada no mercado esloveno. O cliente tinha um or\u00e7amento pequeno, mas fizemos o melhor poss\u00edvel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A campanha foi bem-sucedida, dadas as metas definidas no in\u00edcio. Superamos todas as metas, alcan\u00e7amos um alto ROAS e aumentamos o banco de dados do cliente.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/dstudio.consulting\/br\/contato\/\"><b>Entre em contato conosco aqui e marque uma reuni\u00e3o conosco.<\/b><\/a><span class=\"qu\" tabindex=\"-1\" role=\"gridcell\" translate=\"no\"><span class=\"gD\" data-hovercard-id=\"gasper.kokot@dstudio.consulting\" data-hovercard-owner-id=\"96\">&nbsp; &nbsp;&nbsp;<\/span><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><b><img decoding=\"async\" class=\"wp-image-7042 alignright\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1-194x300.png\" alt=\"\" width=\"176\" height=\"272\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1-194x300.png 194w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-1.png 484w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><br><\/b><b><\/b><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"has-text-align-right\"><strong>&nbsp; Gasper Kokot<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3.png\" alt=\"\" class=\"wp-image-7044\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3-150x150.png 150w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/Diseno-sin-titulo-3-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><\/p>","protected":false},"excerpt":{"rendered":"<p>MAXIMIZANDO CONVERS\u00d5ES COM REMARKETING<\/p>","protected":false},"author":6,"featured_media":12483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-7038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/01\/MAXIMIZING-CONVERSIONS-WITH-REMARKETING-1-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":79,"uagb_excerpt":"MAXIMIZING-CONVERSIONS-WITH-REMARKETING","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=7038"}],"version-history":[{"count":29,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7038\/revisions"}],"predecessor-version":[{"id":12484,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/7038\/revisions\/12484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/12483"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=7038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=7038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=7038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}