{"id":5101,"date":"2022-03-23T20:24:18","date_gmt":"2022-03-23T20:24:18","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=5101"},"modified":"2025-03-17T22:17:25","modified_gmt":"2025-03-17T22:17:25","slug":"campanha-de-geracao-de-leads-thermana-citycenter","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/lead-generation-campaign-thermana-citycenter\/","title":{"rendered":"Promo\u00e7\u00e3o de co-parceiros \u2013 Campanha de gera\u00e7\u00e3o de leads (Thermana e Citycenter)"},"content":{"rendered":"
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Qual foi o projeto:<\/b><\/p>

Campanha de gera\u00e7\u00e3o de leads para THERMANA dd<\/a> e EUROMARKT CENTER doo (centro da cidade de Celje)<\/a><\/p>

Quem era o cliente:<\/b><\/p>

Neste caso, dois clientes estavam conectados em uma promo\u00e7\u00e3o conjunta \u2013 um resort de sa\u00fade e o terceiro maior shopping center esloveno.<\/p>

A vantagem de ter uma promo\u00e7\u00e3o de co-afiliados \u00e9 principalmente reduzir os custos de publicidade. Cada parceiro se compromete a promover a promo\u00e7\u00e3o por todos os seus canais de publicidade.<\/p>

Quem foi o especialista em marketing digital (gerente de projeto):<\/b><\/p>

Uro\u0161 Vidali, gerente de projeto e especialista em campanhas de gera\u00e7\u00e3o de leads. Ele vem construindo bases de contato h\u00e1 mais de 10 anos e concluiu mais de 400 projetos durante esse tempo.<\/p>

Qual foi o desafio:<\/b><\/p>

Os tr\u00eas principais objetivos do projeto:<\/p>

  1. Obter o maior n\u00famero poss\u00edvel de novos contatos \u2013 planejado: 7.000 contatos<\/li>
  2. Aumentar o n\u00famero de tr\u00e1fego do site dos assinantes \u2013 1.000 novos usu\u00e1rios<\/li>
  3. Aumentando o n\u00famero de seguidores no Facebook \u2013 Mais de 200 seguidores<\/li><\/ol>

    Resultado<\/strong><\/p>

    Com a realiza\u00e7\u00e3o da promo\u00e7\u00e3o conseguimos:<\/p>

    1. 10.305 novos contatos<\/li>
    2. Aumento do tr\u00e1fego do site dos assinantes \u2013 1.500 novos usu\u00e1rios<\/li>
    3. Aumentando o n\u00famero de seguidores no Facebook \u2013 aproximadamente 300 novos seguidores<\/li><\/ol>

      Como fizemos isso: <\/b>
      <\/b>Executamos uma promo\u00e7\u00e3o viral na forma de sorteios virais ao longo de 30 dias. Cada participante teve que enviar seus dados pessoais para participar e concordar com os termos e condi\u00e7\u00f5es. Todos os contatos foram obtidos de acordo com todas as leis e regulamentos aplic\u00e1veis. Tamb\u00e9m inclu\u00edmos:<\/p>

      1. Aumento do tr\u00e1fego para os sites dos clientes<\/li>
      2. Aumento do n\u00famero de seguidores no Facebook<\/li><\/ol>

        Cada participante recebeu uma nota de agradecimento convidando-o a visitar o site do cliente, al\u00e9m de poder se tornar seu seguidor no Facebook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Resultados \/ Benef\u00edcios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        THERMANA dd e EUROMARKT CENTER doo (Citycenter Celje)
        \nClientes<\/td>        		30 dias
        \nDura\u00e7\u00e3o:<\/td>        		10.305
        \nO n\u00famero de contatos obtidos<\/td>\n<\/tr>\n
        73,22 %
        \nA porcentagem de entrevistados que participaram com base em um convite de um amigo
        \n<\/td>        		10.275
        \nO n\u00famero de convites por e-mail enviados<\/td>        		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Conclus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        A promo\u00e7\u00e3o obteve uma boa taxa de resposta e excedemos o limite planejado de \u201ccontatos obtidos\u201d. A resposta viral foi de mais de 73%, o que significa que mais de tr\u00eas quartos dos participantes foram obtidos devido a um efeito viral.<\/p>

        Com base em um bom resultado de promo\u00e7\u00e3o, repetiremos a promo\u00e7\u00e3o no ano que vem.<\/p>

        Uma primeira p\u00e1gina com uma apresenta\u00e7\u00e3o dos pr\u00eamios e a oportunidade de participar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        \n\t\t\t\t\t\t\n\n23.03.2022\t\t\t\t\t<\/div>\n\t\t\t\t\t Uro\u0161 Vidali<\/span>D-EST\u00daDIO<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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        \n\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Qual foi o projeto: Campanha de gera\u00e7\u00e3o de leads para THERMANA dd e EUROMARKT CENTER doo (Citycenter Celje) Quem foi o cliente: Neste caso, dois clientes \u2026 <\/p>\n

        Ler mais<\/a><\/p>","protected":false},"author":6,"featured_media":5140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-5101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1-768x576.jpg",768,576,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",800,600,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Co-partner-promotion-\u2013-Lead-generation-campaign-Thermana-Citycenter-1.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"What was the project: Lead generation campaign for THERMANA d.d. and EUROMARKT CENTER d.o.o. (Citycenter Celje) Who was the client: In this case, two clients ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":36,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"predecessor-version":[{"id":10693,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/5101\/revisions\/10693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/5140"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}