{"id":4927,"date":"2022-03-15T17:16:01","date_gmt":"2022-03-15T17:16:01","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=4927"},"modified":"2026-06-10T14:12:42","modified_gmt":"2026-06-10T14:12:42","slug":"colocando-o-marketing-e-a-marca-em-equilibrio","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/putting-marketing-branding-into-balance\/","title":{"rendered":"Colocando marketing e branding em equil\u00edbrio"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Colocando marketing e branding em equil\u00edbrio<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>COME\u00c7AR AQUI<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Coopera\u00e7\u00e3o em Marketing e Branding<\/h2>\n\n\n\n<p>Muitos l\u00edderes do setor de marketing e branding costumavam separar os dois e havia muitas discuss\u00f5es sobre qual oferecia mais valor para nossas vidas e neg\u00f3cios. <\/p>\n\n\n\n<p>No entanto, como todos sabemos, ambos os conceitos s\u00e3o espec\u00edficos do ser humano e isso significa que devemos olhar mais de perto para essa m\u00e1quina-humana.&nbsp;<\/p>\n\n\n\n<p>Ao nos comunicarmos com nossos consumidores finais, temos que abordar a l\u00f3gica e o pensamento criativo juntos da maneira certa. N\u00e3o h\u00e1 sentido em dar mais import\u00e2ncia a um ou outro, pois \u00e9 mais uma quest\u00e3o de equilibrar os dois. <strong>Por que?<\/strong> Se olharmos mais de perto para a mec\u00e2nica humana e nosso c\u00e9rebro, podemos ver rapidamente alguns padr\u00f5es que podem ser correlacionados com a forma como o Marketing e a Marca funcionam simbioticamente.<\/p>\n\n\n\n<p>Se voc\u00ea dividisse o c\u00e9rebro bem no meio em duas partes sim\u00e9tricas ou iguais, voc\u00ea teria um hemisf\u00e9rio direito e um esquerdo. Embora iguais em tamanho, esses dois lados n\u00e3o s\u00e3o os mesmos e n\u00e3o realizam as mesmas fun\u00e7\u00f5es.<\/p>\n\n\n\n<p>O lado esquerdo do c\u00e9rebro \u00e9 respons\u00e1vel por controlar o lado direito do corpo. Ele tamb\u00e9m realiza tarefas que t\u00eam a ver com l\u00f3gica, como em ci\u00eancias e matem\u00e1tica.<\/p>\n\n\n\n<p> Por outro lado, o hemisf\u00e9rio direito coordena o lado esquerdo do corpo e realiza tarefas que t\u00eam a ver com a criatividade e as artes. Ambos os hemisf\u00e9rios s\u00e3o conectados pelo corpo caloso e servem ao corpo de maneiras diferentes.<\/p>\n\n\n\n<p>Historicamente, os profissionais de marketing e branding frequentemente criavam competi\u00e7\u00e3o entre os dois. A resposta \u00e9 muito mais simples \u2013 prestar mais aten\u00e7\u00e3o aos processos internos. N\u00e3o se trata de competi\u00e7\u00e3o, mas de coopera\u00e7\u00e3o, e para atingir isso, o equil\u00edbrio \u00e9 necess\u00e1rio.&nbsp;<\/p>\n\n\n\n<p>\u00c9 preciso haver um equil\u00edbrio entre a criatividade humana (pensamento divergente) e a criatividade da m\u00e1quina (pensamento convergente). O pensamento divergente envolve imaginar, criar, desafiar, sonhar. O pensamento convergente tem mais a ver com tomada de decis\u00e3o racional, testar, julgar, aprender.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Coopera\u00e7\u00e3o em Marketing e Branding: Muitos l\u00edderes do setor de Marketing e Branding costumavam separar os dois, e havia muitas discuss\u00f5es sobre qual oferecia mais valor\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Colocando marketing e branding em equil\u00edbrio\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/br\/putting-marketing-branding-into-balance\/#more-4927\" aria-label=\"Leia mais sobre como equilibrar marketing e branding\">Ler mais<\/a><\/p>","protected":false},"author":6,"featured_media":5044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forward-thinking","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance-150x150.jpg",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",300,225,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",16,12,false],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2022\/03\/Putting-marketing-branding-into-balance.jpg",220,165,false]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":2,"uagb_excerpt":"Marketing &amp; Branding Cooperation Many Marketing &amp; Branding industry leaders were often separating the two and there were many discussions on which offers more value ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/4927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=4927"}],"version-history":[{"count":36,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/4927\/revisions"}],"predecessor-version":[{"id":12968,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/4927\/revisions\/12968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/5044"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=4927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=4927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}