{"id":12518,"date":"2025-10-29T12:16:52","date_gmt":"2025-10-29T12:16:52","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12518"},"modified":"2025-10-30T15:56:44","modified_gmt":"2025-10-30T15:56:44","slug":"sorteio-no-facebook-para-alcancar-crescimento-viral-organico","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/facebook-sweepstake-for-achieving-an-organic-viral-grow\/","title":{"rendered":"Sorteio do Facebook para alcan\u00e7ar crescimento viral org\u00e2nico"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 70%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Sorteio do Facebook para alcan\u00e7ar crescimento viral org\u00e2nico<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Qual foi o projeto?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Sorteio viral org\u00e2nico no Facebook para &nbsp;<a href=\"https:\/\/www.redoljub.si\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\"><strong>Redoljub d.o.o.&nbsp;<\/strong><\/mark><\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quem foi o cliente?<\/strong><\/h2>\n\n\n\n<p>Neste caso, o cliente foi uma das principais empresas da Eslov\u00eania no setor de venda de materiais de escrit\u00f3rio e papelaria de uso comum. Eles se destacam n\u00e3o apenas pela oferta extremamente ampla e excepcional, mas tamb\u00e9m pela qualidade, pre\u00e7os acess\u00edveis e entrega r\u00e1pida (apenas 1 dia \u00fatil).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-global-color-9-color has-white-background-color has-text-color has-background wp-element-button\" href=\"#contact\"><strong>COME\u00c7AR AQUI<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"202\" height=\"150\" data-id=\"12520\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png\" alt=\"Sorteio do Facebook para alcan\u00e7ar crescimento viral org\u00e2nico\" class=\"wp-image-12520\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub.png 202w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Redoljub-16x12.png 16w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Quem foi o especialista em marketing digital (gerente de projeto)?<\/strong><\/h2>\n\n\n\n<p>Para esta configura\u00e7\u00e3o, o gerente de projeto foi nosso especialista em an\u00fancios no Facebook,<strong>&nbsp;Uro\u0161 Vidali.<\/strong>&nbsp;Uro\u0161 utilizou seus 10 anos de experi\u00eancia em <a href=\"https:\/\/dstudio.consulting\/br\/consultoria-de-publicidade-no-facebook\/\">Publicidade no Facebook<\/a> e sorteios, bem como na configura\u00e7\u00e3o de uma ampla variedade de campanhas avan\u00e7adas e segmentadas, para colocar esse projeto em pr\u00e1tica.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Qual foi o desafio?<\/strong><\/h2>\n\n\n\n<p>O principal desafio era a base pequena e org\u00e2nica de seguidores do cliente no Facebook (aproximadamente 2.500 curtidas) e o baixo alcance na plataforma.<\/p>\n\n\n\n<p>Ent\u00e3o, como definimos os objetivos deste projeto? Ap\u00f3s uma an\u00e1lise detalhada, focamos em dois objetivos principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objetivo 1:<\/strong>&nbsp;Estabelecer um sorteio viral org\u00e2nico no Facebook (<a href=\"https:\/\/dstudio.consulting\/br\/geracao-de-leads\/\">Gera\u00e7\u00e3o de leads<\/a>).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objetivo 2:<\/strong>&nbsp;Alcan\u00e7ar mais de 1.000 participantes<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Quais foram os resultados?<\/strong><\/h2>\n\n\n\n<p>Uro\u0161 aplicou seu conhecimento, configurou a campanha, e os resultados foram impressionantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>612 rea\u00e7\u00f5es na postagem<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.056 coment\u00e1rios = participa\u00e7\u00f5es<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>345 compartilhamentos&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>23.152 de alcance no Facebook&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O \u00fanico custo foi o valor do pr\u00eamio - \u20ac60<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Como fizemos isso?<\/strong><\/h2>\n\n\n\n<p>Preparamos uma publica\u00e7\u00e3o org\u00e2nica no formato de sorteio no Facebook.<\/p>\n\n\n\n<p><strong>Ideia de brinde:<\/strong> alcan\u00e7ar um efeito viral org\u00e2nico no Facebook<\/p>\n\n\n\n<p><strong>Objetivo do sorteio:<\/strong> para participar do concurso, cada participante precisava comentar e marcar a pessoa com quem queria ganhar uma mochila<\/p>\n\n\n\n<p><strong>Pr\u00eamio:<\/strong> uma mochila para o participante e uma para a pessoa convidada<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Conclus\u00e3o:<\/strong><\/h2>\n\n\n\n<p>O sorteio foi realizado no mercado esloveno. O cliente tinha uma base pequena de seguidores no Facebook e um alcance org\u00e2nico limitado.<\/p>\n\n\n\n<p>Com o sorteio, conseguimos atingir os objetivos definidos. Considerando os fatos acima, o sorteio pode ser considerado muito eficaz. Obtivemos um engajamento excepcional, al\u00e9m de aumentar a base org\u00e2nica do cliente no Facebook.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorteio no Facebook para alcan\u00e7ar crescimento viral org\u00e2nico<\/p>","protected":false},"author":6,"featured_media":12522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/09\/Facebook-sweepstake-for-achieving-an-organic-viral-grow-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Facebook sweepstake for achieving an organic viral grow","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=12518"}],"version-history":[{"count":12,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12518\/revisions"}],"predecessor-version":[{"id":12610,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12518\/revisions\/12610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/12522"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=12518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=12518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=12518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}