{"id":12075,"date":"2025-06-26T19:23:07","date_gmt":"2025-06-26T19:23:07","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=12075"},"modified":"2025-06-26T19:23:09","modified_gmt":"2025-06-26T19:23:09","slug":"expansao-do-comercio-eletronico-awildo-vasquez","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/ecommerce-expansion-awildo-vasquez\/","title":{"rendered":"De Amazon Insider a Construtor de Marca Global: Awildo Vasquez sobre a Expans\u00e3o do E-Commerce (Epis\u00f3dio 8)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull cover-image-text\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">De Amazon Insider a Construtor de Marca Global: Awildo Vasquez sobre Expans\u00e3o no E-Commerce<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">A Vantagem do Bem-Estar Digital (Ep #8)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Neste epis\u00f3dio, Matej conversa com Awildo Vasquez \u2014 ex-analista financeiro da Amazon que se tornou estrategista de e-commerce. Juntos, eles exploram o que realmente \u00e9 necess\u00e1rio para impulsionar a expans\u00e3o do e-commerce em 2025, usando a Amazon como motor de crescimento. Seja voc\u00ea um empreendedor experiente ou esteja considerando a Amazon pela primeira vez, este epis\u00f3dio traz insights pr\u00e1ticos baseados em experi\u00eancia real.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Preparando o Cen\u00e1rio<\/h2>\n\n\n\n<p>O que acontece quando algu\u00e9m que trabalhou por dentro da Amazon muda de lado e ajuda vendedores a crescer de fora para dentro?<\/p>\n\n\n\n<p>Awildo Vasquez compartilha seu conhecimento operacional profundo sobre a plataforma \u2014 e mostra como o utilizou para lan\u00e7ar um neg\u00f3cio de consultoria de sucesso.<\/p>\n\n\n\n<p>Este n\u00e3o \u00e9 apenas um papo te\u00f3rico. \u00c9 um guia pr\u00e1tico para fundadores e profissionais de marketing que est\u00e3o navegando pela expans\u00e3o do <a href=\"https:\/\/dstudio.consulting\/br\/servicos-de-marketing-de-comercio-eletronico\/\">com\u00e9rcio eletr\u00f4nico<\/a> no complexo cen\u00e1rio digital atual.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conhe\u00e7a o Convidado<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/awildovasquez\/\" target=\"_blank\" rel=\"noopener\"><strong>Awildo V\u00e1squez<\/strong><\/a> \u2014 Ex-analista financeiro da Amazon e hoje construtor de marcas digitais, especializado em ajudar empresas de e-commerce a alcan\u00e7ar expans\u00e3o global. Sua experi\u00eancia une estrutura corporativa com esp\u00edrito empreendedor, entregando escala, rentabilidade e profissionalismo para vendedores DTC e marketplaces.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Principais Aprendizados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que torna a Amazon um canal t\u00e3o poderoso para a expans\u00e3o do e-commerce?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como aproveitar a cadeia de suprimentos e infraestrutura da Amazon como ativos estrat\u00e9gicos?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais marcas devem entrar na Amazon \u2014 e quais n\u00e3o?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o os limites de margem que definem o sucesso?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como construir uma presen\u00e7a escal\u00e1vel na Amazon sem perder o controle da marca?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Assista \u00e0 conversa completa<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"De Amazon Insider a Construtor de Marca Global: Awildo Vasquez sobre a Expans\u00e3o do E-Commerce | Epis\u00f3dio 8\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LIb6T3g8pMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Por que este epis\u00f3dio importa<\/h2>\n\n\n\n<p>O crescimento no e-commerce n\u00e3o se trata apenas de adicionar novos canais \u2014 trata-se de escalar com intelig\u00eancia. Neste epis\u00f3dio, Awildo explica como marcas podem usar a Amazon para promover uma expans\u00e3o significativa, mas tamb\u00e9m revela quando n\u00e3o seguir por esse caminho. Conte\u00fado essencial para qualquer empresa avaliando se deve entrar nos marketplaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frases Memor\u00e1veis<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cA Amazon tem os clientes. Eles n\u00e3o est\u00e3o l\u00e1 para rolar ou conversar \u2014 est\u00e3o l\u00e1 para comprar.\u201d \u2014 Awildo<\/p>\n\n\n\n<p>\u201cVoc\u00ea n\u00e3o precisa ser perfeito em tudo. Precisa ser excelente no que realmente move os resultados.\u201d \u2014 Awildo<\/p>\n\n\n\n<p>\u201cSe sua margem de lucro n\u00e3o for de pelo menos 35%, a Amazon n\u00e3o \u00e9 sua amiga.\u201d \u2014 Awildo<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Casos Reais de Expans\u00e3o no E-Commerce<\/h2>\n\n\n\n<p>Quer voc\u00ea tenha uma marca pr\u00f3pria ou esteja enfrentando margens apertadas como revendedor, Awildo compartilha dois exemplos claros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma marca private label que est\u00e1 explorando novos mercados europeus usando a infraestrutura da Amazon<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um revendedor enfrentando margens decrescentes, melhor atendido por estrat\u00e9gias diretas ao consumidor (DTC).<\/li>\n<\/ul>\n\n\n\n<p>O conselho de Awildo? Conhe\u00e7a seus n\u00fameros, foque nas margens e n\u00e3o subestime a complexidade operacional da verdadeira expans\u00e3o no e-commerce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pronto para o pr\u00f3ximo n\u00edvel?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\/podcasts\" target=\"_blank\" rel=\"noopener\"><strong>Assine nosso podcast<\/strong><\/a> para mais insights de especialistas da D-Studio.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precisa de ajuda com sua estrat\u00e9gia de marketplace? <strong><a href=\"https:\/\/dstudio.consulting\/br\/contato\/\">Fale com a gente.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Siga e Fique Atualizado<\/h2>\n\n\n\n<p>Fique \u00e0 frente das tend\u00eancias do setor com insights de especialistas em expans\u00e3o de com\u00e9rcio eletr\u00f4nico da <a href=\"https:\/\/dstudio.consulting\/br\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Siga-nos em:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting no YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">D-Studio Consulting no Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Preparando o cen\u00e1rio: o que acontece quando algu\u00e9m que j\u00e1 trabalhou na Amazon muda de estrat\u00e9gia para ajudar os vendedores a crescerem l\u00e1 fora? Awildo Vasquez traz um profundo\u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"De Amazon Insider a Construtor de Marca Global: Awildo Vasquez sobre a Expans\u00e3o do E-Commerce (Epis\u00f3dio 8)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/br\/ecommerce-expansion-awildo-vasquez\/#more-12075\" aria-label=\"Leia mais sobre De Amazon Insider a Global Brand Builder: Awildo Vasquez sobre a expans\u00e3o do com\u00e9rcio eletr\u00f4nico (Epis\u00f3dio 8)\">Ler mais<\/a><\/p>","protected":false},"author":2,"featured_media":12080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-12075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/06\/From-Amazon-Insider-to-Global-Brand-Builder-Awildo-Vasquez-on-E-Commerce-Expansion-Episode-8-220x220.png",220,220,true]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/br\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"Setting the Scene What happens when someone who once worked inside Amazon shifts gears to help sellers grow on the outside? Awildo Vasquez brings deep ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=12075"}],"version-history":[{"count":5,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12075\/revisions"}],"predecessor-version":[{"id":12340,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/12075\/revisions\/12340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/12080"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=12075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=12075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=12075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}