{"id":10528,"date":"2025-02-13T21:06:38","date_gmt":"2025-02-13T21:06:38","guid":{"rendered":"https:\/\/dstudio.consulting\/?p=10528"},"modified":"2025-03-29T11:32:04","modified_gmt":"2025-03-29T11:32:04","slug":"dicas-de-especialistas-para-dimensionar-campanhas-de-marketing-de-desempenho","status":"publish","type":"post","link":"https:\/\/dstudio.consulting\/br\/expert-tips-scaling-performance-marketing-campaigns\/","title":{"rendered":"Dicas de especialistas para dimensionar suas campanhas de marketing de desempenho (Epis\u00f3dio 1)"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(144,28,88) 0%,rgb(2,17,105) 69%)\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" class=\"wp-block-cover__image-background wp-image-8518\" alt=\"\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png\" data-object-fit=\"cover\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100.png 800w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-300x225.png 300w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-768x576.png 768w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-550x413.png 550w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-350x263.png 350w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2024\/04\/Diseno-sin-titulo-100-260x195.png 260w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns hpcolumn is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:2em\">Dicas de especialistas para dimensionar suas campanhas de marketing de desempenho<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:3em\">A Vantagem do Bem-Estar Digital (Ep #1)<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">Bem-vindo ao primeiro epis\u00f3dio do The Digital Wellness Advantage!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Neste Epis\u00f3dio<\/h2>\n\n\n\n<p>Juntar <a href=\"https:\/\/www.linkedin.com\/in\/paul-mario-vratusha-5936495a\/\" target=\"_blank\" rel=\"noopener\">Paul Vratusha<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/matej-%C5%BEeleznik\/\" target=\"_blank\" rel=\"noopener\">Matej \u017deleznik<\/a>, e <a href=\"https:\/\/www.linkedin.com\/in\/andrejvolcansek\/\" target=\"_blank\" rel=\"noopener\">Andrej Volcan\u0161ek<\/a>\u2014tr\u00eas especialistas digitais do D-Studio\u2014para uma mesa redonda sobre o passado, o presente e o futuro do marketing de desempenho.<\/p>\n\n\n\n<p>Para quem \u00e9 este epis\u00f3dio? Seja voc\u00ea um tomador de decis\u00f5es em hospitalidade ou e-commerce, um empreendedor ou um diretor de marketing buscando escalar suas campanhas de marketing de desempenho, esta discuss\u00e3o fornece insights que voc\u00ea pode aplicar hoje.<\/p>\n\n\n\n<p><strong>Assista ao epis\u00f3dio completo abaixo:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dicas de especialistas para escalar suas campanhas de marketing de desempenho | A vantagem do bem-estar digital\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VXHZuRKPgAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O Que Voc\u00ea Vai Aprender<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A evolu\u00e7\u00e3o do marketing de desempenho<\/strong> \u2013 Desde cedo <a href=\"https:\/\/dstudio.consulting\/br\/consultor-de-ppc-de-comercio-eletronico\/\">Campanhas PPC<\/a> para automa\u00e7\u00e3o orientada por IA.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/dstudio.consulting\/br\/explorando-o-mundo-do-marketing-digital\/\">Transforma\u00e7\u00e3o Digital e Marketing Orientado a Dados<\/a><\/strong> \u2013 Por que as marcas devem adotar estrat\u00e9gias de crescimento sustent\u00e1vel.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IA em Marketing de Performance<\/strong> \u2013 Devemos deixar a IA assumir o controle total ou us\u00e1-la como uma ferramenta?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publicidade Digital \u00c9tica<\/strong> \u2013 A import\u00e2ncia da transpar\u00eancia e da responsabilidade no marketing.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escala <a href=\"https:\/\/dstudio.consulting\/br\/exemplos-de-publicidade-nativa-de-remarketing\/\">Campanhas de desempenho<\/a><\/strong> \u2013 Estrat\u00e9gias comprovadas para alinhar o marketing digital com os objetivos do neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Insights exclusivos da discuss\u00e3o<\/h2>\n\n\n\n<p>Se voc\u00ea estiver com pouco tempo, aqui est\u00e1 uma r\u00e1pida an\u00e1lise dos momentos mais impactantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IA e automa\u00e7\u00e3o em marketing digital:<\/strong> Como a automa\u00e7\u00e3o est\u00e1 remodelando o marketing de desempenho, mantendo o toque humano vivo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sustentabilidade e Estrat\u00e9gia Digital:<\/strong> O papel da sustentabilidade <a href=\"https:\/\/dstudio.consulting\/br\/estrategia-de-marketing-para-site-de-comercio-eletronico\/\">marketing<\/a> estrat\u00e9gias para construir um neg\u00f3cio \u00e0 prova do futuro.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medindo o que importa:<\/strong> Como a tomada de decis\u00f5es baseada em dados pode elevar sua <a href=\"https:\/\/dstudio.consulting\/br\/exemplos-de-campanhas-de-marketing-personalizadas-4-historias-unicas-para-aprender\/\">campanhas de marketing<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing de Desempenho \u00c9tico: <\/strong>A responsabilidade dos profissionais de marketing na forma\u00e7\u00e3o da confian\u00e7a do consumidor.<\/li>\n<\/ul>\n\n\n\n<p>Curioso para saber mais? Aperte play no v\u00eddeo acima e obtenha insights pr\u00e1ticos de nossos especialistas.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Siga e Fique Atualizado<\/h2>\n\n\n\n<p>Fique \u00e0 frente das tend\u00eancias com os insights da equipe da <a href=\"https:\/\/dstudio.consulting\/br\/\">D-Studio Consulting<\/a>.<\/p>\n\n\n\n<p><strong>Siga-nos em:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube: <a href=\"https:\/\/www.youtube.com\/@d-studioconsulting\" target=\"_blank\" rel=\"noopener\">Consultoria D-Studio YouTube<\/a><\/li>\n\n\n\n<li>Spotify: <a href=\"https:\/\/open.spotify.com\/show\/27DiNLxTjvMkGloR58hFDa?si=VUOtzTX1QHmbwIuO8Ty9iA\" target=\"_blank\" rel=\"noopener\">Consultoria D-Studio Spotify<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste epis\u00f3dio, junte-se a Paul Vratusha, Matej \u017delezn\u00edk e Andrej Vol\u010dan\u0161ek, tr\u00eas especialistas digitais do D-Studio, para uma mesa redonda sobre o passado, o presente e o futuro de \u2026 <\/p>\n<p class=\"read-more-container\"><a title=\"Dicas de especialistas para dimensionar suas campanhas de marketing de desempenho (Epis\u00f3dio 1)\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/br\/expert-tips-scaling-performance-marketing-campaigns\/#more-10528\" aria-label=\"Leia mais sobre Dicas de especialistas para dimensionar suas campanhas de marketing de desempenho (Epis\u00f3dio 1)\">Ler mais<\/a><\/p>","protected":false},"author":2,"featured_media":10532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-10528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-150x150.png",150,150,true],"medium":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-300x157.png",300,157,true],"medium_large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-768x402.png",768,402,true],"large":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-1024x536.png",1024,536,true],"1536x1536":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"2048x2048":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",1200,628,false],"trp-custom-language-flag":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1-18x9.png",18,9,true],"crp_thumbnail":["https:\/\/dstudio.consulting\/wp-content\/uploads\/2025\/02\/Expert-Tips-for-Scaling-Your-Performance-Marketing-Campaigns-D-Studio-Deep-Dive-Episode-1.png",220,115,false]},"uagb_author_info":{"display_name":"Studio","author_link":"https:\/\/dstudio.consulting\/br\/author\/studio\/"},"uagb_comment_info":0,"uagb_excerpt":"In This Episode Join Paul Vratusha, Matej \u017delezn\u00edk, and Andrej Vol\u010dan\u0161ek\u2014three of D-Studio\u2019s digital specialists\u2014for a roundtable discussion on the past, present, and future of ... Read more","_links":{"self":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/10528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/comments?post=10528"}],"version-history":[{"count":7,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/10528\/revisions"}],"predecessor-version":[{"id":10878,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/posts\/10528\/revisions\/10878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media\/10532"}],"wp:attachment":[{"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/media?parent=10528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/categories?post=10528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstudio.consulting\/br\/wp-json\/wp\/v2\/tags?post=10528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}