{"id":7618,"date":"2023-05-18T21:42:47","date_gmt":"2023-05-18T21:42:47","guid":{"rendered":"https:\/\/dstudio.consulting\/?page_id=7618"},"modified":"2025-03-16T15:55:20","modified_gmt":"2025-03-16T15:55:20","slug":"plataforma-completa-de-atribuicao-e-analise-de-rastreamento-de-comercio-eletronico","status":"publish","type":"page","link":"https:\/\/dstudio.consulting\/br\/complete-e-commerce-tracking-attribution-and-analytics-platform\/","title":{"rendered":"Plataforma completa de rastreamento, atribui\u00e7\u00e3o e an\u00e1lise de com\u00e9rcio eletr\u00f4nico"},"content":{"rendered":"<h2>Plataforma completa de rastreamento, atribui\u00e7\u00e3o e an\u00e1lise de com\u00e9rcio eletr\u00f4nico<br \/>\n<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/Logo.png\" title=\"Logotipo\" alt=\"Logotipo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>O site de com\u00e9rcio eletr\u00f4nico e o rastreamento de convers\u00f5es est\u00e3o quebrados<\/h2>\n<p style=\"text-align: left;\">Em m\u00e9dia, <b>10-30% dos seus compradores nunca s\u00e3o rastreados<\/b> devido a tend\u00eancias recentes, como novas regulamenta\u00e7\u00f5es de privacidade, o lan\u00e7amento do iOS 14, deprecia\u00e7\u00e3o de cookies de terceiros e um aumento no uso de bloqueadores de an\u00fancios. Isso resultou em:<\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\">\u2013 Desempenho de an\u00fancios impreciso e inferior (por exemplo, ROAS mais baixo no Meta, Google Ads)<\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\">\u2013 Pain\u00e9is anal\u00edticos n\u00e3o confi\u00e1veis (por exemplo, Google Analytics 4)<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\"><b>Rastreamento do lado do servidor<\/b> \u00e9 uma solu\u00e7\u00e3o \u00e0 prova do futuro que aproveita seus dados prim\u00e1rios e garante que voc\u00ea <b>nunca perca outra convers\u00e3o<\/b>. <\/p>\n<h2>Melhor rastreamento, atribui\u00e7\u00e3o e an\u00e1lise de com\u00e9rcio eletr\u00f4nico<\/h2>\n<p>A Converge ajuda as lojas de com\u00e9rcio eletr\u00f4nico a resolver seus problemas de dados mais urgentes e <b>construir uma vantagem competitiva por meio de dados precisos<\/b>.\u00a0<\/p>\n<p>N\u00f3s habilitamos o rastreamento confi\u00e1vel de dados de sites, convers\u00f5es e muito mais. Por meio de nossa camada de dados best-in-class, oferecemos 3 solu\u00e7\u00f5es principais:\u00a0<\/p>\n<table>\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td>\n<p><b>An\u00e1lise precisa<\/b><\/p>\n<\/td>\n<td>\n<p>Seu GA4 \u00e9 configurado em minutos e mostrar\u00e1 an\u00e1lises precisas e confi\u00e1veis<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\n<p><b>Desempenho de an\u00fancios confi\u00e1vel e aprimorado<\/b><\/p>\n<\/td>\n<td>\n<p>\u00a0<\/p>\n<p><b>Recupere a confian\u00e7a em suas m\u00e9tricas de rastreamento de convers\u00f5es e ROAS<\/b> por meio do melhor rastreamento do lado do servidor e do lado do cliente.<\/p>\n<p>\u00a0<\/p>\n<p><b>Melhore o desempenho dos an\u00fancios e o ROAS<\/b> enviando melhores dados para plataformas de an\u00fancios para ajud\u00e1-las a melhorar algoritmos internos de publicidade.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\n<p><b>Painel de atribui\u00e7\u00e3o<\/b><\/p>\n<\/td>\n<td>\n<p><b>Consolide suas m\u00e9tricas de desempenho de an\u00fancios<\/b> em uma \u00fanica vis\u00e3o geral mostrando o desempenho completo entre canais\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Consolide suas m\u00e9tricas de desempenho de an\u00fancios<\/h2>\n<p>Depois que dados precisos fluem para as plataformas de an\u00fancios, o Converge tamb\u00e9m fornece uma vis\u00e3o geral entre canais e lojas das principais m\u00e9tricas.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"403\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/FOTO-2.png\" alt=\"\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/FOTO-2.png 679w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/FOTO-2-300x178.png 300w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"223\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/foto3.png\" alt=\"\" srcset=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/foto3.png 685w, https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/foto3-300x98.png 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dstudio.consulting\/wp-content\/uploads\/2023\/05\/FOTO4.png\" title=\"FOTO4\" alt=\"FOTO4\" loading=\"lazy\" \/><br \/>\n\t\t\t<a href=\"https:\/\/dstudio.consulting\/br\/contato\/\"><br \/>\n\t\t\t\t\t\t\t\t\tEntre em contato conosco para mais informa\u00e7\u00f5es sobre esta solu\u00e7\u00e3o<br \/>\n\t\t\t\t\t<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Complete e-commerce tracking, attribution, and analytics platform Ecommerce website and conversion tracking is broken On average, 10-30% of your shoppers are never tracked due to &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Plataforma completa de rastreamento, atribui\u00e7\u00e3o e an\u00e1lise de com\u00e9rcio eletr\u00f4nico\" class=\"read-more button\" href=\"https:\/\/dstudio.consulting\/br\/complete-e-commerce-tracking-attribution-and-analytics-platform\/#more-7618\" aria-label=\"Read more about Complete e-commerce tracking, attribution, and analytics platform\">Ler mais<\/a><\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-7618","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"crp_thumbnail":false},"uagb_author_info":{"display_name":"Castorina Ortiz","author_link":"https:\/\/dstudio.consulting\/br\/author\/katty\/"},"uagb_comment_info":0,"uagb_excerpt":"Complete e-commerce tracking, attribution, and analytics platform Ecommerce website and conversion tracking is broken On average, 10-30% of your shoppers are never tracked due to ... 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